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Amadeus Glorious Magazine Issue 05

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Welcome<br />

•<br />

As one of the busiest times of year for the exhibition, conference and live events<br />

industries, the <strong>Amadeus</strong> team have excelled under pressure in recent months,<br />

delivering quality catering and innovative solutions.<br />

With awards season officially underway, the<br />

<strong>Amadeus</strong> team are celebrating with a number of<br />

industry wins and nominations – read all about<br />

these in Innovation News (P6–9) along with more<br />

bite-sized updates.<br />

Read on to find out why we have pledged to<br />

cut the amount of sugar in our foodservice<br />

operation by 50% by 2020 (P16–18). In an<br />

industry leading move, this commitment<br />

goes much further than the Public Health<br />

England recommendation to reduce sugar<br />

by 20% over the next three years and we<br />

are on track to reach our ambitious targets.<br />

In this issue, we also reveal new pictures<br />

of our fantastic in-hall catering offering<br />

at NEC: The Edge (P20–24). Unlike<br />

other exhibition venues, we<br />

decided to develop an in-hall<br />

F&B offering that would increase<br />

customer dwell time within<br />

the halls themselves, helping<br />

exhibitors to maximise that<br />

all-important face time with<br />

consumers. In August, we<br />

completed the second phase<br />

of this multi-million project<br />

and we’re thrilled that Neil<br />

Ashton, our Executive Chef<br />

and Paul Bate, our General<br />

Manager at the venue, were recognised for this<br />

project at the recent SLC Awards and Foodservice<br />

Cateys respectively.<br />

On pages 28–29 you can find out what our<br />

Events Team has been up to this summer. They have<br />

worked incredibly hard – in total, the team served<br />

9,290 hospitality covers and travelled over 2,693<br />

miles in the three months, catering at events<br />

across the UK from Kingsbarns in Scotland to<br />

Eastbourne in East Sussex!<br />

Find out how <strong>Amadeus</strong> is inspiring the<br />

next generation of industry talent through<br />

our home-grown Masterclass training<br />

programme (P33–36) while on pages 38–40,<br />

see how the <strong>Amadeus</strong> team impressed<br />

local businesses with a food-filled fam<br />

trip at the East of England Arena<br />

and Events Centre last month.<br />

We hope you enjoy this<br />

issue, packed full with our<br />

most exciting updates and<br />

industry innovations.<br />

KEVIN WATSON,<br />

MANAGING<br />

DIRECTOR,<br />

AMADEUS<br />

Ellie Rance<br />

Editor<br />

info@amadeusfood.co.uk<br />

0121 767 3329<br />

amadeusfood.co.uk<br />

Follow us...<br />

@amadeusfood<br />

This magazine has been produced in<br />

conjunction with EP<br />

EP<br />

4 Lombard Street, London EC3V 9HD<br />

020 7933 8760<br />

epmagazine.co.uk<br />

Ben Butler Managing Editor<br />

Advertising Ben Butler<br />

ben.butler@epmagazine.co.uk • 020 7933 8763<br />

Design Domino 4 Limited<br />

andrew@domino4.co.uk • 01932 988677<br />

domino4.co.uk<br />

Print Pensord<br />

01495 223721 • pensord.co.uk<br />

AMADEUSFOOD.CO.UK 3

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