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Amadeus Glorious Magazine Issue 05

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THE EDGE CUSTOMER DRIVEN CONCEPTS<br />

The MADE handcrafted café concept lives<br />

and breathes the principles of freshly<br />

made food and quality beverages. It was<br />

developed by the <strong>Amadeus</strong> team following<br />

research into the grab n’ go sector, currently<br />

one of the fastest growing market segments<br />

in the UK.<br />

The team found there was a growing<br />

demand for healthy and fresh products that<br />

were quick and easy to eat on the go, and<br />

so set about producing a delicious menu of<br />

breakfast ciabattas, freshly baked pastries,<br />

deli sandwiches, warming coffees and<br />

speciality teas.<br />

Everything is made from scratch –<br />

sandwiches are made using freshly baked<br />

bread, the cakes are always handmade and<br />

<strong>Amadeus</strong> even has its own MADE blend<br />

of coffee beans, which has been specially<br />

selected and is only served freshly ground.<br />

What’s more, everything is made to the<br />

customer’s specification!<br />

The team are passionate about supporting<br />

British farmers and growers and believe<br />

it’s important to minimise negative impacts<br />

on the environment by using 100%<br />

biodegradable packaging.<br />

“ We like to encourage<br />

”<br />

our<br />

We don’t like to tell people<br />

what to eat but we like<br />

to look after them by<br />

reducing salt and sugar in<br />

all our food and all of our<br />

snacks will be as healthy<br />

as we can make them.”<br />

younger visitors to eat<br />

more fruit and will give<br />

a piece of fruit free to<br />

children when they eat<br />

with us.<br />

Marc Frankl<br />

Food and Beverage Director, <strong>Amadeus</strong><br />

24 GLORIOUS

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