Amadeus Glorious Magazine Issue 05
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
THE EDGE CUSTOMER DRIVEN CONCEPTS<br />
The MADE handcrafted café concept lives<br />
and breathes the principles of freshly<br />
made food and quality beverages. It was<br />
developed by the <strong>Amadeus</strong> team following<br />
research into the grab n’ go sector, currently<br />
one of the fastest growing market segments<br />
in the UK.<br />
The team found there was a growing<br />
demand for healthy and fresh products that<br />
were quick and easy to eat on the go, and<br />
so set about producing a delicious menu of<br />
breakfast ciabattas, freshly baked pastries,<br />
deli sandwiches, warming coffees and<br />
speciality teas.<br />
Everything is made from scratch –<br />
sandwiches are made using freshly baked<br />
bread, the cakes are always handmade and<br />
<strong>Amadeus</strong> even has its own MADE blend<br />
of coffee beans, which has been specially<br />
selected and is only served freshly ground.<br />
What’s more, everything is made to the<br />
customer’s specification!<br />
The team are passionate about supporting<br />
British farmers and growers and believe<br />
it’s important to minimise negative impacts<br />
on the environment by using 100%<br />
biodegradable packaging.<br />
“ We like to encourage<br />
”<br />
our<br />
We don’t like to tell people<br />
what to eat but we like<br />
to look after them by<br />
reducing salt and sugar in<br />
all our food and all of our<br />
snacks will be as healthy<br />
as we can make them.”<br />
younger visitors to eat<br />
more fruit and will give<br />
a piece of fruit free to<br />
children when they eat<br />
with us.<br />
Marc Frankl<br />
Food and Beverage Director, <strong>Amadeus</strong><br />
24 GLORIOUS