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Appendix: Economic Profit and Economic Loss<br />

In Example 6C, the selling price ($10) was above Average Total Cost ($9.50). Percomp Company<br />

produced six units of output and earned an economic profit of $3. This is illustrated on the graph<br />

below:<br />

$13 -<br />

12 -<br />

11 -<br />

10 -<br />

Price 9-<br />

8-<br />

7-<br />

6-<br />

5-<br />

Z<br />

ATC<br />

Profit<br />

0 <br />

0 1 2 3 4 5 6 7 8 9<br />

Quantity<br />

D = P = MR<br />

In Example 6D, the selling price ($8) was below Average Total Cost ($9.50). Percomp Company<br />

produced four units of output and incurred an economic loss of $6. This is illustrated on the graph<br />

below:<br />

$13 -<br />

12 -<br />

11 -<br />

10 -<br />

Price 9-<br />

8-<br />

7-<br />

6-<br />

5-<br />

Z<br />

ATC<br />

Loss<br />

0 <br />

0 1 2 3 4 5 6 7 8 9<br />

Quantity<br />

D = P = MR<br />

FOR REVIEW ONLY - NOT FOR DISTRIBUTION<br />

MC<br />

MC<br />

Perfect Competition 21 - 8

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