Open Air Business February 2018

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GLAMPSITES from buildings at night and there was a dawn bird chorus. It was also essential that there was loads to do and discover right on the doorstep. Our camps are close to the coast, which is nature's biggest playground. We have produced holiday packs that encouraged friends and families to cook recipes on open fires, play crazy games, fly kites, cuddle a lamb, build a den and talk around the campfire. Within months we had so much PR about this 'new' type of holiday - the type we hoped we would have when we were youngsters. The challenge moving forward is to continually nudge up the offering without losing the ethos of still escaping from the modern world rather than just encapsulating it in a tent. If that happens then the magic of these holidays will be lost. Tell us about your location and site Our first site was Pigeon Wood in Sedgeford, about two miles away from our home on the north Norfolk coast. This was a place where we had wild camped as a couple and later with a young family. It is really quiet, really beautiful, has lots of wildlife and the biggest skies in England. We started with five 'Serengeti' lodges. It also benefits from being a short drive from fantastic beaches, pubs and great days out. In 2012 we opened a second site three miles from Pigeon Wood at Thornham. We have eight Serengeti lodges here and you can “THE PIGEON WOOD SITE WAS VERY EXPOSED SO WE ONLY WANTED TO OPERATE FROM MARCH TO NOVEMBER, AND THIS WAS ALSO A PLANNING RESTRICTION” walk to the beach. In 2014 We introduced two ‘Zambezi’ lodges at Sedgeford and a Top Camp at Thornham. In 2015 we opened a summer only ‘Wild Camp’ which is a little roll-on roll-off luxury camp with bell tents for groups. of up to 12. How did you tackle getting planning? The parish council objected initially so I had to go and plead my case to the borough planning committee. They were very supportive but as glamping was so new I’m not sure if they were very sure what they were agreeing to! How did you finance the project? Bank loans. What glamping accommodation do you offer and why did you choose it? All our permanent accommodation is in the form of safari lodges. We really liked the fact that they can be divided up into different rooms, it is also easier to include bathrooms at the rear of the lodges. We have two types - the Serengeti lodges sleep up to six, and the much larger Zambezi lodges sleep up to 10. The Pigeon Wood site was very exposed so we only wanted to operate from March to November, and this was also a planning restriction. In 2016 we modified the lodges to include a hard wooden front with stable doors to make them more cosy when the wind blew. How did you work out your brand and how do you publicise yourself? We wanted to include in our brand the idea of a holiday that was a bit of an adventure as well as being really comfortable. Our Wild 32 WWW.OPENAIRBUSINESS.COM
Commercial quality shepherd huts for the glamping industry Call us for more details on: 01433 747777 www.brosterfieldshepherdhuts.co.uk WWW.OPENAIRBUSINESS.COM 33
Page 1 and 2: ISSUE 16 | February 2018 | www.open
Page 3 and 4: WELCOME Welcome IN PLANNING MY own
Page 5 and 6: Cornwall’s The AA First and Stone
Page 7 and 8: Losberger De Boer UK - a Leading Pr
Page 9 and 10: INDUSTRY TALK THINKING OUTSIDE THE
Page 11 and 12: INDUSTRY TALK May. So if an express
Page 13 and 14: FUNCTION VENUES CASE STUDY Church F
Page 15 and 16: FUNCTION VENUES willow temple and 1
Page 17 and 18: World leading brands and products +
Page 19 and 20: FUNCTION VENUES GETTY IMAGES GETTY
Page 21 and 22: 7 & 8 NOV 2018 NEC BIRMINGHAM COUNT
Page 23 and 24: FUNCTION VENUES TIMEBASED EVENTS WW
Page 25 and 26: DO YOU NEED QUALITY OUTDOOR FURNITU
Page 27 and 28: WE LOVE… Pop-up canvas accommodat
Page 29 and 30: GLAMPSITES CASE STUDY Wild Luxury A
Page 31: GLAMPSITES What’s your back story
Page 35 and 36: Stay Somewhere Magical Quality Unea
Page 37 and 38: GLAMPSITES GLAMPRO LOVE2STAY but do
Page 39 and 40: Bespoke Glamping & Safari Tents 014
Page 41 and 42: The Great Escape Contact us today t
Page 43 and 44: GLAMPSITES 2018 and Beyond Sawday
Page 45 and 46: “Revitalise your connection with
Page 47 and 48: WE LOVE… Perfo interlocking groun
Page 49 and 50: EVENTS CASE STUDY Unearthed Festiva
Page 51 and 52: EVENTS Performing artists range fro
Page 53 and 54: EVENTS RISK Assessment Getting your
Page 55 and 56: 26 & 27 September 2018 Sandown Park
Page 57 and 58: EVENTS is rapidly going to become t
Page 59 and 60: SIMPLY PUT… WE COMPLETE THE PICTU
Page 61 and 62: Professional Live Event Support •
Page 63 and 64: LUXURY POP-UP GLAMPING Portobello T
Page 65 and 66: CLASSIFIED DIRECTORY Classified Dir
Page 67: Whatever your planning this summer,

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