Open Air Business February 2018

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GLAMPSITES LEFT: Glamping Olimia Adria Village, Slovenia RIGHT: Herbal Glamping Ljubno, Slovenia GLAMPRO GLAMPRO “WE FOUND OUT THINGS ABOUT OUR CHILDREN THAT WE DIDN’T KNOW, WE BONDED AS A FAMILY, AND HAVE COME HOME HAPPIER AND RELAXED. WE CAN’T WAIT TO COME BACK” We were bursting with anticipation as we were shown down to the cabin, and what a drive, all those trees and lanterns, magical. But, you know, as lovely as your website photos are, nothing could have prepared us for the atmosphere in our cabin – the photo’s don’t do it justice. It was warm and welcoming, the fire was already lit, the pre-booked supper was in the oven, and more importantly the wine I’d booked for when the kids had gone to bed was in the fridge. Even the dog had his own little welcome basket of treats, so thoughtful. Some of the furniture is just mad, where did you get it?! And that bathroom, so funny, I’ve never had the kids beg me to be sent off to clean their teeth! Our next few days were nothing short of idyllic; the wild swimming was safe and exhilarating, the communal paella night was a great way to make friends (six of us have already booked to stay again for the next school break), the open air movie night was totally magical, and the restaurant was a welcome break from having to cook - great menu, local ingredients, and the specials were fabulous. The fancy dress evening in the clubhouse was a compete hoot, oh my goodness the photos! The ‘Silly Day’ was probably my personal favourite, I can’t remember the last time I stopped ABOUT THE AUTHOR Kate is a freelance consultant, creating innovative glamping solutions, holiday properties, and boutique hotels. She works directly with land and business owners, as well as providing contract support to other companies and tourism bodies. 07849 514588 info@katemorel.com www.katemorel.com LOVE2STAY being a grown-up and engaged with the children like that, we all need to be silly sometimes – thank you for creating that space. We found out things about our children that we didn’t know, we bonded as a family, and have come home happier and relaxed, we can’t wait to come back - but next time we’ve booked the Mad Hatter’s Cabin, our new-found friends showed us around last time. Many thanks for giving us and our children some treasured memories and our family an unforgettable time together, we’re telling everyone about you and our Facebook, Twitter and Instagram pages are full of your photos!” This would all be part of a fiveyear reinvestment development plan. I work from the guest experience back, so my focus would be on what contribution would each investment, development and add-on make to the guest experience, and therefore deliver in terms of occupancy, return business, and rental value. Last, but by no means least, I’d also invest in my team, in terms of training, remuneration and profit share, and maybe some guerrilla marketing, because I hate the idea of being a complete slave to Google. After 10 years, I’d probably sell it, and run away to Barbados with a toy-boy. I hope I’ve been able to inspire some thoughts and ideas about resorts. I work with all types of holiday accommodations, from glamping to country houses, so if you’d like to have a chat about your glamping plans, or how to develop your land or commercial accommodation, please get in touch. Till next time, Kate. 40 WWW.OPENAIRBUSINESS.COM
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Page 3 and 4: WELCOME Welcome IN PLANNING MY own
Page 5 and 6: Cornwall’s The AA First and Stone
Page 7 and 8: Losberger De Boer UK - a Leading Pr
Page 9 and 10: INDUSTRY TALK THINKING OUTSIDE THE
Page 11 and 12: INDUSTRY TALK May. So if an express
Page 13 and 14: FUNCTION VENUES CASE STUDY Church F
Page 15 and 16: FUNCTION VENUES willow temple and 1
Page 17 and 18: World leading brands and products +
Page 19 and 20: FUNCTION VENUES GETTY IMAGES GETTY
Page 21 and 22: 7 & 8 NOV 2018 NEC BIRMINGHAM COUNT
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Page 25 and 26: DO YOU NEED QUALITY OUTDOOR FURNITU
Page 27 and 28: WE LOVE… Pop-up canvas accommodat
Page 29 and 30: GLAMPSITES CASE STUDY Wild Luxury A
Page 31 and 32: GLAMPSITES What’s your back story
Page 33 and 34: Commercial quality shepherd huts fo
Page 35 and 36: Stay Somewhere Magical Quality Unea
Page 37 and 38: GLAMPSITES GLAMPRO LOVE2STAY but do
Page 39: Bespoke Glamping & Safari Tents 014
Page 43 and 44: GLAMPSITES 2018 and Beyond Sawday
Page 45 and 46: “Revitalise your connection with
Page 47 and 48: WE LOVE… Perfo interlocking groun
Page 49 and 50: EVENTS CASE STUDY Unearthed Festiva
Page 51 and 52: EVENTS Performing artists range fro
Page 53 and 54: EVENTS RISK Assessment Getting your
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Page 59 and 60: SIMPLY PUT… WE COMPLETE THE PICTU
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Page 65 and 66: CLASSIFIED DIRECTORY Classified Dir
Page 67: Whatever your planning this summer,

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