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Open Air Business February 2018

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

GLAMPSITES LEFT:

GLAMPSITES LEFT: Glamping Olimia Adria Village, Slovenia RIGHT: Herbal Glamping Ljubno, Slovenia GLAMPRO GLAMPRO “WE FOUND OUT THINGS ABOUT OUR CHILDREN THAT WE DIDN’T KNOW, WE BONDED AS A FAMILY, AND HAVE COME HOME HAPPIER AND RELAXED. WE CAN’T WAIT TO COME BACK” We were bursting with anticipation as we were shown down to the cabin, and what a drive, all those trees and lanterns, magical. But, you know, as lovely as your website photos are, nothing could have prepared us for the atmosphere in our cabin – the photo’s don’t do it justice. It was warm and welcoming, the fire was already lit, the pre-booked supper was in the oven, and more importantly the wine I’d booked for when the kids had gone to bed was in the fridge. Even the dog had his own little welcome basket of treats, so thoughtful. Some of the furniture is just mad, where did you get it?! And that bathroom, so funny, I’ve never had the kids beg me to be sent off to clean their teeth! Our next few days were nothing short of idyllic; the wild swimming was safe and exhilarating, the communal paella night was a great way to make friends (six of us have already booked to stay again for the next school break), the open air movie night was totally magical, and the restaurant was a welcome break from having to cook - great menu, local ingredients, and the specials were fabulous. The fancy dress evening in the clubhouse was a compete hoot, oh my goodness the photos! The ‘Silly Day’ was probably my personal favourite, I can’t remember the last time I stopped ABOUT THE AUTHOR Kate is a freelance consultant, creating innovative glamping solutions, holiday properties, and boutique hotels. She works directly with land and business owners, as well as providing contract support to other companies and tourism bodies. 07849 514588 info@katemorel.com www.katemorel.com LOVE2STAY being a grown-up and engaged with the children like that, we all need to be silly sometimes – thank you for creating that space. We found out things about our children that we didn’t know, we bonded as a family, and have come home happier and relaxed, we can’t wait to come back - but next time we’ve booked the Mad Hatter’s Cabin, our new-found friends showed us around last time. Many thanks for giving us and our children some treasured memories and our family an unforgettable time together, we’re telling everyone about you and our Facebook, Twitter and Instagram pages are full of your photos!” This would all be part of a fiveyear reinvestment development plan. I work from the guest experience back, so my focus would be on what contribution would each investment, development and add-on make to the guest experience, and therefore deliver in terms of occupancy, return business, and rental value. Last, but by no means least, I’d also invest in my team, in terms of training, remuneration and profit share, and maybe some guerrilla marketing, because I hate the idea of being a complete slave to Google. After 10 years, I’d probably sell it, and run away to Barbados with a toy-boy. I hope I’ve been able to inspire some thoughts and ideas about resorts. I work with all types of holiday accommodations, from glamping to country houses, so if you’d like to have a chat about your glamping plans, or how to develop your land or commercial accommodation, please get in touch. Till next time, Kate. 40 WWW.OPENAIRBUSINESS.COM

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