Open Air Business February 2018

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GLAMPSITES <strong>2018</strong> and Beyond Sawday’s Canopy & Stars’ Tom Dixon reveals the trends in glamping, including outdoor bathing, human-sized beehives and why Britain is best The UFO at Treehouse Hotel, Sweden THE OUTDOOR HOLIDAY trend shows no sign of slowing with 1.8 million google searches related to glamping in the past year. At Canopy & Stars, we saw a record number of visitors to our site in 2017, and a 50% increase in bookings since 2015. Travel choices are being driven by a desire for enriching and authentic experiences and a real connection to nature and place, which is the very definition of a glamping holiday. We are seeing this trend continue to grow and become more evident, and the glamping industry is evolving to reflect this. We’re really keen to add even more immersive and holistic experiences to the Canopy & Stars collection, experiences that extend beyond the space itself and embrace nature and the seasons, and play to all the senses. Taking learnings and data from seven years of glamping expertise, and a bit of crystal ball gazing, here are our predictions for what the future holds for the industry: THE UK IS 1 WHERE IT’S AT Wider industry trends and the Brexit effect all point to staycations staying put. A huge 90% of our bookings are within the UK and 80% of the new places added to the site in 2017 were in Britain, many of these at existing sites looking to grow. Brook House Woods in Herefordshire added three tree cabins and a brand new berry shaped treehouse, with more exciting projects planned. Hesleyside Huts in Northumberland added Rowan, an American inspired Wilderness Cabin. A brand new site, coming very soon, is Bucks Coppice, a lakeside eco-cabin in Dorset with that we predict will be popular with guests. TREEHOUSES STILL RULE 2 ‘Treehouse’ remains the top search term of the Canopy & Stars site, accounting for over 21,000 searches in 2017, and seven of the top 10 performing spaces in our collection are treehouses, some achieving up to £100k of bookings a year. A firm favourite with our guests looking for luxury is The Bower Treehouse in Somerset. Exciting new additions include Netherby Treehouse, a hilltop treehouse on a beautiful Cumbrian estate and, opening for guests at the end of March, is the affordable Tawny Owl Treehouse at Knepp Wildland Safaris in Sussex. EVERYONE’S LOVING AN OUTDOOR BATH 3‘Hot Tub’ has also become one of our top search terms, accounting for 7,500 searches in 2017, and pictures of outdoor bathing are our most popular on Instagram. A picture of twin outdoor bathtubs at The Old Piggery in Dartmoor was one of our most popular social posts of 2017. The outdoor shower at Woodsman’s Treehouse, Dorset, is a regular on Instagram and has been shared by some of the most popular users in the UK. For a hot tub experience, nothing beats the view from the tub at Little Poro in Devon. We predict more like this in <strong>2018</strong>. The Old Piggery, Dartmoor ABOVE: Woodman's Treehouse, Dorset WWW.OPENAIRBUSINESS.COM 43
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Page 3 and 4: WELCOME Welcome IN PLANNING MY own
Page 5 and 6: Cornwall’s The AA First and Stone
Page 7 and 8: Losberger De Boer UK - a Leading Pr
Page 9 and 10: INDUSTRY TALK THINKING OUTSIDE THE
Page 11 and 12: INDUSTRY TALK May. So if an express
Page 13 and 14: FUNCTION VENUES CASE STUDY Church F
Page 15 and 16: FUNCTION VENUES willow temple and 1
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Page 29 and 30: GLAMPSITES CASE STUDY Wild Luxury A
Page 31 and 32: GLAMPSITES What’s your back story
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Open Air Business February 2018

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