IMAGE Show Preview Guide Houston 2014

MULTICULTURAL
*all classes are complimentary unless
otherwise indicated
BACK TO BASICS: FUNDAMENTALS OF
CUTTING & CURLING
Sunday : 2:30pm - 4:00pm
Monday : 2:30pm - 4:00pm
Join The Edge Styling Team as they go
“Back to Basic” cutting and curling short
hair. Learn why the use of Marcel irons are
essential and why ceramic/titanium flat
irons cannot give a smooth definition to
short hair. Discover the true understanding
of how to use your marcel irons to achieve
the perfect curl pattern.
•The Cut
- Why is the cut important?
•The Mold
- Choosing the right products
•The Curl
- Why are marcel irons necessary?
The combination of these key factors
all help to create the perfect style your
clients desire, boost your ticket and take
your career to the EDGE!
Presentation by:
ANDREA CHEESE & KAREN Z. BAILEY
ABOUT FACE ABOUT STYLE
Sunday : 12:00pm - 1:30pm
LEARN to create beautiful looks working
with shape and form. This interactive,
comprehensive class will teach you
unique tips and tricks to identify face
shapes and profiles in order to work with
your client and create the most flattering,
customized look for him or her.
Motivating, enthusiastic, and a major
asset depict Lature Global Creative
Director Shantel Davis. Shantel has hit
the mainstage worldwide! Youve seen
her mainstage at ABA Toronto Canada,
IBS New York and Las Vegas, Premiere
Orlando, ABS Chicago, Houston Image
Expo, Bronner Brothers Atlanta and Long
Beach CA. Her clients range from the
owner of the Dallas Cowboys Jerry Jones,
NBC, ABC, QVC, VH1, and Mercedez Benz
Fashion Week New York. Shantel Davis is
not only a trendsetting stylist but also a
successful entrepreneur with her very own
brand management company Shantel
Davis Global. At SDG she leads the firm in
representing the top products, companies
and individuals in the beauty, fashion,
sports and music industries. Shantel
believes Lature is the innovative way to
achieve a higher level of creativity in the
art of hair design.
Presentation by:
SHANTEL DAVIS
LONG HAIR DON’T CARE
Monday : 2:00pm - 3:30pm
LEARN one of the best things in long hair design
is putting modern and vintage together.
Trendsetting foundations that will allow you to
take long hair up in rare form. In this workshop,
you will explore how the solid foundations of
vintage shapes and techniques can be used
to create todayʼs modern, edgy designs. Get
tips and tricks on how to create and secure
designʼs while becoming more confident
behind the chair. Your portfolio will love you for
learning more to earn more!
Motivating, enthusiastic, and a major asset
depict Lature Global Creative Director
Shantel Davis. Shantel has hit the mainstage
worldwide! Youve seen her mainstage at
ABA Toronto Canada, IBS New York and Las
Vegas, Premiere Orlando, ABS Chicago,
Houston Image Expo, Bronner Brothers Atlanta
and Long Beach CA. Her clients range
from the owner of the Dallas Cowboys Jerry
Jones, NBC, ABC, QVC, VH1, and Mercedez
Benz Fashion Week New York. Shantel Davis
is not only a trendsetting stylist but also a
successful entrepreneur with her very own
brand management company Shantel
Davis Global. At SDG she leads the firm in
representing the top products, companies
and individuals in the beauty, fashion, sports
and music industries. Shantel believes Lature is
the innovative way to achieve a higher level
of creativity in the art of hair design.
Presentation by:
SHANTEL DAVIS
THE BLUEPRINT TO HAIR LOSS SOLUTIONS
Sunday : 2:00pm - 3:30pm
Monday : 2:00pm - 3:30pm
The “BLUEPRINT” Look and Learn is a
basic overview of the hands-on course
“The Master’s Class” recommended for
both the beginning and experienced
Hair Replacement Professional looking
to improve their overall knowledge and
increase revenue. Join Gloria “GIGI” Ford
as she shares her wealth of knowledge in:
1. PROPER DIAGNOSIS – Who is losing their
hair & the solution
2. HAIR LOSS SOLUTIONS - Which hairpiece
will work for which client
3. MEDICAL MARKETING – What medical
professionals require from you
4. INSURANCE CLAIMS/CODES – How to
successfully secure payment
5. THE BLANKET WEAVE – Transitioning from
a weave to hair replacement
Presentation by:
GIGI FORD
STRAIGHT & NATURAL
Monday : 2:00pm - 3:30pm
In order to give your clients exactly what
they want successfully it’s going to take
more than just flat irons and smoothing
treatments to keep the hair healthy
and not on the floor. It’s going to take
the knowledge of chemistry, which is
understanding hair, internally and out,
product ingredient knowledge, and
thermal styling tool knowledge. Every hair
company says they are the best product
of choice, however as a stylist, what is the
best product of choice long term for you
and your client’s hair. After this intensive
informational class, you will be able to
decide what’s best for your clients straight
and natural hair.
• Understand why client wants to be
straight and natural
• Understand who your competition is in
the industry “Dominicans” and why
• Full consultationtraigh
• Product ingredient knowledge
• Tool knowledge
• Step by step instructions on smoothing
natural hair
• Tips of straightening natural hair
Presentation by:
CHRIS NOBLE
CUTTING DONE “WRIGHT”
Sunday : 10:00am - 11:30am
Monday : 10:00am - 11:30am
In this course instructions and
demonstrations of proper hair placement
and cutting will be provided for learners
to produce a natural looking style while
performing a triangular graduated hair cut
with various hair installment techniques.
Presentation by:
YVETTE “THE UNMATCHABLE STYLIST”
HOLLOWAY-WRIGHT
IMAGE is EVERYTHING 19