IMAGE Show Preview Guide Houston 2014

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*all classes are complimentary unless otherwise indicated BUSINESS DON’T GIVE UP ON YOUR BUSINESS Sunday : 4:00pm - 5:30pm “First Impressions Count” • Learn About Client Consultation • Lean about Marketing Your Business • Learn Proper Salon Etiquette • Learn About Winning The Client Business DID I MAKE ANY MONEY LAST MONTH? Learn How To Determine If I made a profit (Using Profit & Loss Statements) We will also discuss designing your own salon forms such as the salon employment application to help you hire the right stylist and answer those importance questions during the interview. As well as discuss what should be included in the employee manual and booth rental agreements. Retailing in the salon is a must to offset your rent and other expenses. This class will expand your knowledge and help you to grow your business. Presentation by: EUNICE JOHNSON HOW TO BUILD A HEALTHY SALON Sunday : 10:00am - 11:30am Monday : 10:00am - 11:30am Does your salon continue to struggle to meet clients’ needs and demands? In this seminar, you’ll learn why culture is the key to a successful salon. By gaining a better understanding of your business, you can take away the pain and bring back the fun! How would your salon run if you had all of the tools you needed to make it work effectively? What would that day look like for you (or better yet, how would it make you feel)? By attending this seminar, decades will be compressed into days and you’ll take a quantum leap from where you are now to where you want to be. If you’re ready to upgrade your salon and crank up the engine of possibilities, this seminar is for you! Topics include: • Unleash your inner power as a leader • Make every client want to stay with you • Build an unstoppable salon team • Marketing plans that really work • The real definition of ‘GIMME’ • What makes a salon work vs. pure passion • The 3 S’s of success • And much, much more! Presentation by: PAUL DIGRIGOLI BOOKED SOLID Sunday : 12:30pm - 2:00pm Monday : 12:30pm - 2:00pm Whether you’re just starting out, or have been in the business for years, this seminar is a MUST for everyone in the hair and beauty industry. Let Paul J. DiGrigoli show you how to take your bookings to the next level and beyond! He will provide you with an abundance of information pertaining to building your clientele and your salon revenue. In this seminar, discover the essential tools needed to maximize your business, and the skills needed to be become booked solid. Paul will teach you: • 4 reasons clients leave, AND why they stay • Million dollar marketing tip • Massively increase your revenue on the salon floor • Creating raving fans • Retention vs. referral –what’s the difference? • Keys to attracting new clients • Personal branding • Why culture is king • Best time to raise your prices • Standards and goals – make them a must • Be amazing every day Presentation by: PAUL DIGRIGOLI MOTIVATION STARTS HERE! Sunday : 3:00pm - 4:30pm Join Paul J. DiGrigoli, with his unlimited amount of energy and passion in this seminar jam-packed with information, strategies, techniques, laughter, tools and exercises. Discover how to improve your business, personal development, living health, and career! In one day, Paul will mesmerize you with his knowledge and experience accumulated over three decades, and currently as a salon and cosmetology school owner. • Top 3 ways to drastically motivate your employees • Economic climb in the coming years • Why distractions are killing us! • Why culture is king • Who’s motivating the motivator? • Maximize your potential • Retention vs. referral: is there a difference? • What holds us back from progress? • What gives you the edge? • Learn what you should invest in • Keys to time management/energy management Presentation by: PAUL DIGRIGOLI IT’S JUST BUSINESS Sunday : 10:00am - 11:30am Sunday : 12:00pm - 1:30pm Sunday : 2:00pm - 3:30pm Monday : 10:00am - 11:30am Monday : 12:00pm - 1:30pm •Ten Proven Steps to Building and Growing Your Business •How to Prevent and Overcome Staff Turnover •Six Steps to Building Customer Loyalty to Your Business •Build and Keep Your Championship Team •Seven Simple steps to Building Financial Independence and Security •Powerful and Proven Guidelines to Client Retention •Develop Outstanding Business Management Skills by Working Smarter •Powerful Cost Effective Marketing Tips to Increasing Salon Traffic •Identifying and Preventing the Causes of Customer Loss •Proven Employee Training and Education Guidelines •How and When to Raise Prices •Overcome Burnout - How Entrepreneurs (Like You) Re-Commit •Renew Your Fighting Spirit and Passion to Succeed Presentation by: JON GONZALES A HAIRDRESSERS GUIDE TO EXCELLENCE- PERSONALLY, PROFESSIONALLY, AND FINANCIALLY! Sunday : 4:00pm - 5:30pm Monday : 2:00pm - 3:30pm • How to Create Value in Yourself and Your Skills • How to Create a Demand for Your Services • How to Double and Triple Your Income • Build an Upscale and Appreciative Clientele • Identify and Avoid Career Obstacles and Pitfalls • Proven Plan of Action for your Personal , Professional , and Financial Development • Powerful Self Motivation and Self Management Guidelines • Develop Self Confidence and Self Esteem • Gain that Competitive Edge • Identify and Avoid the causes of Customer Loss • Develop Outstanding People and Communication Skills • Overcome Burnout and Renew Your passion to Succeed • Start on a Path to Financial Independence and Security Presentation by: JON GONZALES 32 IMAGE is EVERYTHING
851 Greenside Drive, Suite 3104 Richardson, Texas 75080 888-450-1494 Toll Free ® ® ® PCEP #1455 “Where education is the law” Salon Management Consultants www.kassidys.com The Evolution of Hair Color PAST AND PRESENT PARTICIPATING COMPANIES Laser Training Institute BOZZIE 713.598.1959 Good Health Saunas K A R G Kassidy’s chromastics ((( attach L A S H E S www.AttachLashes.com IMAGE is EVERYTHING 33
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Page 5 and 6: STAGE SUNDAY 10:00am - 10:50am MOND
Page 7 and 8: HAIR *all classes are complimentary
Page 13 and 14: COMPETITION ENTRY IS FREE WITH PURC
Page 15 and 16: HAIR COLOR *all classes are complim
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Page 19 and 20: MULTICULTURAL *all classes are comp
Page 21 and 22: MULTICULTURAL *all classes are comp
Page 23 and 24: NAILS *all classes are complimentar
Page 25 and 26: BARBER *all classes are complimenta
Page 27 and 28: ultimate BARBER COMPETITION THE IMA
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IMAGE Show Preview Guide Houston 2014

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