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IMAGE Show Preview Guide Houston 2014

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MULTICULTURAL<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

START, MAINTAIN, REPAIR & STYLE LOCS<br />

TRAINING<br />

Sunday : 4:00pm - 5:30pm<br />

Learn 4 exciting, fast and profitable<br />

techniques for starting, maintaining,<br />

repairing and styling Locs in 1 power<br />

packed seminar. We will show you<br />

how to become a loc service specialist<br />

and increase your income. Also gain<br />

knowledge on how to loc both kinky &<br />

straight hair textures, what to charge for<br />

different loc services, client consultations,<br />

tools, supplies and products needed, hair<br />

preparation, maintenance techniques<br />

and so much more…<br />

Topics:<br />

• Starting Locs<br />

• Locing Straight Hair<br />

• Maintaining Locs<br />

• Repairing Locs<br />

• Styling Locs<br />

• Tools, Supplies & Products Needed<br />

• Marketing Strategies<br />

Presentation by:<br />

JUSTIN KACE<br />

SHANTEL DAVIS ON STAGE<br />

Monday : 12:00pm - 12:50pm<br />

LEARN: How to recreate top styles from<br />

the covers of magazines right in your<br />

salon. Get properly introduced to the<br />

world of editorial hair with National<br />

Educator Shantel Davis! Get started<br />

in this fast-paced profession with tips<br />

and ideas on creating a portfolio and<br />

networking.<br />

Motivating, enthusiastic, and a major asset<br />

depict Lature Global Creative Director<br />

Shantel Davis. Shantel has hit the mainstage<br />

worldwide! Youve seen her mainstage at ABA<br />

Toronto Canada, IBS New York and Las Vegas,<br />

Premiere Orlando, ABS Chicago, <strong>Houston</strong><br />

Image Expo, Bronner Brothers Atlanta and<br />

Long Beach CA. Her clients range from the<br />

owner of the Dallas Cowboys Jerry Jones,<br />

NBC, ABC, QVC, VH1, and Mercedez Benz<br />

Fashion Week New York. Shantel Davis is<br />

not only a trendsetting stylist but also a<br />

successful entrepreneur with her very own<br />

brand management company Shantel<br />

Davis Global. At SDG she leads the firm in<br />

representing the top products, companies<br />

and individuals in the beauty, fashion, sports<br />

and music industries. Shantel believes Lature<br />

is the innovative way to achieve a higher<br />

level of creativity in the art of hair design.<br />

Presentation by:<br />

SHANTEL DAVIS<br />

I-CUTT<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

This class will provide you with a solid<br />

foundation and the skills in modern<br />

haircutting. This class offers key techniques<br />

that will allow a novice or seasoned hair<br />

dresser to have a thorough understanding<br />

of basic hair cutting concepts, discipline,<br />

and control. Information in this class will<br />

also allow the cutter to progress quickly<br />

to a more advanced, skilled, i-Cutt<br />

approach.<br />

Presentation by:<br />

KEVIN MARTIN<br />

<strong>IMAGE</strong> is EVERYTHING 21

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