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IMAGE Show Preview Guide Houston 2014

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BUSINESS<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

INCREASING SALON SALES & PROFITABILITY<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Salon owners and staff strive to increase<br />

their revenue and gross margin. They’ll<br />

many times try to do this by spending<br />

significant dollars when often it’s simply<br />

a sales issue. This seminar will deal<br />

with both retail sales techniques and<br />

fostering customer loyalty. Both new and<br />

reoccurring sales themes will be covered.<br />

Salon owners and staff personnel will<br />

benefit from this seminar. We will cover<br />

sales dynamics in great detail, as well as<br />

energize you and your staff to sell more<br />

aggressively. Bring a pad and pen!<br />

Presentation by:<br />

TOM WOODCOCK & SEAL THE DEAL<br />

10 CRUCIAL STEPS TO SALON SPA<br />

PROFITABILITY<br />

Sunday : 12:00pm - 1:30pm<br />

Tailored to the Salon/Spa Owner/Manager<br />

In this 90 min training we reveal the reasons<br />

why some businesses fail while others<br />

succeed.<br />

You will examine<br />

your business, what is missing, and ways<br />

you can take your business to new<br />

success levels. You will walk away excited<br />

to get back to work and make simple but<br />

imperative changes to your business….<br />

You will walk away with:<br />

• Knowing what you need to focus on<br />

• What the critical numbers in the business<br />

you need to manage<br />

• A renewed passion & focus!<br />

Presentation by:<br />

DEB HUNT<br />

CREATING FINANCIAL FREEDOM IN YOUR<br />

BUSINESS<br />

Sunday : 2:00pm - 3:30pm<br />

Tailored to the Salon/Spa Owner/Manager<br />

The ultimate goal of any business owner<br />

or individual is as simple as having a plan<br />

and executing it. Learn how to achieve<br />

that goal with easy money creating<br />

systems. Begin by implementing systems<br />

knowing your numbers on key areas of<br />

your business, and knowing them all the<br />

time. This is easily done through:<br />

• Planning a BUDGET on what<br />

your business needs<br />

• Tracking actual SPENDING<br />

• Managing INVENTORY<br />

• Managing your PRICES<br />

• Training your staff on money<br />

making skills<br />

Presentation by:<br />

DEB HUNT<br />

TAKING YOUR BEAUTY BUSINESS TO THE<br />

NEXT LEVEL<br />

Sunday : 10:00am - 11:30am<br />

Monday : 2:00pm - 3:30pm<br />

This power packed seminar will help salon<br />

owners and independent contractors run<br />

their businesses more effectively. If you<br />

are a salon owner or an independent<br />

contractor, this seminar is for you! This<br />

seminar will teach you how to work on<br />

your business and not just in your business.<br />

Students will learn:<br />

• How to charge what you’re worth<br />

• How to effectively and strategically<br />

manage and retain your clients<br />

• How to create a continuous flow of<br />

revenue in your salon without physical<br />

labor<br />

• How to make $100,000 a year EASILY<br />

• How to attract new stylists to your salon<br />

• How to take simple steps to take control<br />

of your money, while learning to eliminate<br />

debt<br />

• Understanding why you need to file<br />

your taxes<br />

• How to effectively manage money and<br />

develop a financial plan to expand your<br />

business<br />

Presentation by:<br />

KENDRA TIMMONS<br />

RETAILING EASY: HOW TO ENROLL YOUR<br />

GUESTS TO A YES!<br />

Monday : 10:00am - 11:30am<br />

Designed for Owners & Service Providers<br />

Retail is one of the secrets to the success<br />

of every salon professional. The Salon/Spa<br />

professional’s job is to have each client<br />

walk away with what they need to keep<br />

looking and feeling great between visits.<br />

There is a simple and easy system to have<br />

your clients taking your recommendations<br />

and walking away with what you know<br />

they need. In this class you will gain<br />

knowledge and power to effectively work<br />

with clients and having them say YES!!<br />

.<br />

• Never feel like a sales person again!!<br />

• Increase your client retention<br />

• Grow your income in service and retail<br />

If you are looking for an easy<br />

way get clients to say yes to your<br />

recommendations and make more<br />

money. This class is a MUST attend!<br />

Presentation by:<br />

DEB HUNT<br />

THE EXTRAORDINARY CLIENT EXPERIENCE<br />

(LEARN TO CREATE MAGICAL EXPERIENCE)<br />

Monday : 12:00pm - 1:30pm<br />

Designed for all Service Providers<br />

Consistency is the name of the game!<br />

Make your client’s experience magical.<br />

Learn what it really takes to wow your<br />

clients and build your business to new<br />

heights. Master the dialogues that make<br />

pre-booking, retail recommendation, and<br />

client referral a breeze. Learn skills and<br />

techniques that will transform your business<br />

and have new clients knocking down your<br />

door. Walk away with the essential tools to<br />

take your business to the top.<br />

You will walk away knowing how to:<br />

• Wow your guest with every visit<br />

• Pre-book with rock star results<br />

• Increasing your overall sales success<br />

Presentation by:<br />

DEB HUNT<br />

<strong>IMAGE</strong> is EVERYTHING 31

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