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IMAGE Show Preview Guide Houston 2014

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BARBER<br />

*all classes are complimentary unless<br />

otherwise indicated<br />

10 THINGS YOU NEED TO KNOW BEFORE<br />

OPENING A SHOP<br />

Sunday : 10:00am - 11:30am<br />

Monday : 10:00am - 11:30am<br />

Location, location, location is not the only<br />

thing you need to take into consideration,<br />

but also consider 10 helpful hits and guide<br />

lines that will be a must have to open<br />

your first or next business. Coming from a<br />

experienced business man with almost<br />

20 plus years in the business. from one<br />

business to another, you won’t want to<br />

miss this workshop.<br />

• Location<br />

• Leases<br />

• Demographics<br />

• Pricing your services<br />

• Product knowledge<br />

• Marketing/promotions<br />

• Cleaning/sanitation<br />

• Dress code<br />

• Customer service/professionalism<br />

• Both rent/Commission<br />

Presentation by:<br />

JOHNN BELT<br />

BASICS OF FREESTYLE DESIGN CUTS<br />

Sunday : 12:00pm - 1:30pm<br />

Monday : 12:00pm - 1:30pm<br />

Learn the basic art of freestyle design<br />

cuts step-by-step artistry on how to create<br />

a freestyle design in under 40 minutes,<br />

increase your revenue and clientele.<br />

1) Understanding your tools<br />

2) How to prepare your client for a<br />

freestyle design (art of blending)<br />

3) How to create shapes graphic letters<br />

an outlines<br />

4) Tapping into the artist in you………<br />

Presentation by:<br />

JOHNNY BLAZE<br />

CLIPPER CUTTING 101 INTRO. THE ART OF<br />

CLIPPER CUTTING.<br />

Monday : 2:00pm - 3:30pm<br />

Getting up close and personal with the<br />

Art of clipper cutting. A guide for you to<br />

create different techniques, fades, and<br />

style variations. Learn more about what it<br />

takes to create something unique with a<br />

tool that’s Timeless.<br />

Presentation by:<br />

EROS SHAW<br />

MECHANICAL SHEARS<br />

Sunday : 2:00pm - 4:00pm<br />

Learn the art of elevation, envisioning,<br />

freehand clipper cutting freehand slicing<br />

and point tapering. Meeting the demands<br />

of today’s precision cuts as well as product<br />

information and business building tips.<br />

Presentation by:<br />

EROS SHAW<br />

RICH BARBER, POOR BARBER<br />

Sunday : 10:00am - 11:00am<br />

Monday : 10:00am - 11:00am<br />

This course provides barbers with the<br />

power and tools needed to have a wellrounded<br />

successful career in the barbering<br />

industry. This course also prepares barbers<br />

for retirement.<br />

The course will cover the following topics:<br />

• Professional Image<br />

• Fundamental of Barbering<br />

• Financial IQ…Budgeting Your Money<br />

• <strong>Guide</strong>lines for Student and Barber<br />

Success<br />

•12 Steps to opening a Barbershop/Barber<br />

College<br />

ELITE BARBER TECHNIQUES ON HAIR ART<br />

AND COLOR<br />

Sunday : 11:30am - 12:30pm<br />

Monday : 11:30am - 12:30pm<br />

Barber Battle Champion and award<br />

winning platform artist, Errol “The Elite”<br />

Palmer will show you the techniques for<br />

hair art and color. In this class, Errol “The<br />

Elite” will show different techniques that<br />

will get you started on the path of hair art<br />

and color.<br />

Presentation by:<br />

ERROL “THE ELITE” PALMER<br />

Course Objections Include:<br />

1. To orientate barbers on the importance<br />

of a professional image<br />

2. To provide the fundamentals of<br />

barbering<br />

3. To assist barbers in long-term and shortterm<br />

saving strategies<br />

4. To provide students and barbers with<br />

the tools need to create opportunities to<br />

become successful.<br />

Presentation by:<br />

SHAWN “BOS-MAN” BOSTON<br />

<strong>IMAGE</strong> is EVERYTHING 25

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