DISSERTATION
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IDENTITY<br />
QUESTIONNAIRES<br />
Questionnaires are easy to replicate, meaning that data<br />
can be collected from a large sample; generalising to<br />
participants..<br />
generation are known for being devoted to technology<br />
and ‘living their lives through their smartphones’- Singal<br />
(2017).<br />
To gather a general overview of active styles and reasons<br />
behind them, a questionnaire was created through<br />
Survey Monkey and distributed through online platforms -<br />
email and social media - as well as through a face-to-face<br />
approach. A total of 100 people of the older millennial<br />
generation, participated.<br />
[SEE APPENDIX A FOR RESULTS FROM<br />
PARTICIPANTS].<br />
Using this method was strategic, reaching and engaging<br />
with the generation through a platform they are familiar<br />
with. Questions focused on how the participants identified<br />
their style and how the portrayal of fashion in media<br />
influenced their opinions. The use of open questions<br />
produced qualitative data which provided unexpected<br />
answers, gaining a new perspective.<br />
15<br />
This approach was appropriate as the millennial<br />
(Twitter, 2017)
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