DISSERTATION

IDENTITY
RECOMMENDATIONS:
Now that the implications of fashion media on the
development of personal identities have been
recognised, a future aim from this would be to allow
fashion media to incorporate new components, such
as elements of real-everyday people. Instead of
the stereotypical model focus, people with different
characteristics (height, weight, gender) should be
featured; adding realism to the industry and promoting
congruence with their ideal selves, which are now
attainable. This will then be advertised and marketed,
promoting a positive-outlook on self-image. The
audience are then provided with new perspectives,
allowing them to relate to what they are being
exposed to.
Bringing back the incorporation of fashion tribes will
bring a new viewpoint upon fashion; adding to the
culture that exists already, the subcultures will help
to define a new look within fashion, bringing back
elements from different eras, as well as new collective
styles. Eliminating them as forgotten identities,
subcultures bring new meaning to fashion by bringing
in the old and the once seen expressionism. They will
do this by expressing styles with drive and purpose;
ultimately encouraging others to express themselves
creatively, openly and artistically.
Featuring these new aims in social platforms such
as magazines, will allow millennials to also be in on
the movement, providing a new perspective will allow
for them to be expressive in their own styles, rather
than cloning what they see in fashion media. This will
create diversity within individual identities, increasing
confidence in self-expression.
As the main audience of these social platforms are
older millennials of 18-20s+, their discovery into
fashion will be less forceful and more positively
influential, as they develop into their own personal
identities. With there being less cloned-styles, there
will be more uniqueness and originality within styles.
These aims help to motivate the use of selfexpression
through the addition of subcultures, and
their representation through social platforms within
media; ultimately bringing a positive outlook on what
fashion media presents.
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