DISSERTATION
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CHAPTER 1.3<br />
PSYCHOLOGY<br />
IDENTITY<br />
25<br />
(Blog Oficial.com, 2017<br />
Enhanced beauty through the use of industry<br />
models in magazines, illustrates a belief in the<br />
importance of attraction within its audience.<br />
This links to an established psychological<br />
approach – the ‘humanistic approach’.<br />
Psychologists, such as Carl Rogers, developed<br />
the idea of the ‘actual self ’ and the ‘ideal self ’ to<br />
explain basic human functioning. The actual self<br />
is the individual’s perception of themselves based<br />
on their experiences and lifestyle, whereas the<br />
ideal self is what they strive to become. Rogers<br />
explained that if the individual could maintain<br />
a consistency between these two (congruence)<br />
it would lead to a healthy well-being, however<br />
if the ideal self is unobtainable (incongruence),<br />
it would lead to low self-esteem and low selfworth.<br />
This can be applied to fashion media, as<br />
their idea of what an identity consists of, is an<br />
unrealistic goal, leading to incongruence and<br />
their audience feeling maladjusted. – (Rogers,<br />
1951)
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