DISSERTATION

IDENTITY
Glossy, high-end magazines are strictly celebrity
or industry-model focused and orientated; this
is suggestive to the reader that the appearance
of these models is the norm in society, and
deviating from these norms would be classed as
unfashionable or abnormal. Magazines are losing
the allure they once had, this is because they are
not containing the relevant information on the
subject matter of fashion itself; becoming heavily
dosed in advertisements. Rather than being the
look books for the current fashion, they have
evolved into meaningless publications, promoting a
false representation of fashion.
Though these influences may seem favourable to
the industry, they can implicate pressures, coaxing
an audience or consumer to change their lifestyle
or even self-image; to fit into a falsely grand and
stylish domain. This can be changed by improving
the balance of neuromarketing. Fashion magazines
can promote fashion without advertising a fixed
image of how fashion should be, and explore a
range of real lifestyles. The gap in this market
is missing the incorporation of everyday fashion
enthusiasts on the streets in the real world.
Despite this matter, local high-street magazines
have a more mainstream approach. There is not
always the high-end model on the cover or used for
style/appearance in promotional content, and there
are realistic comparisons for fashion/beauty that are
suitable for the audience. There is also an element
of local interaction with everyday streetwear and
street view, tapping into what readers are really
interested in. This is a more appropriate approach
to the audience, as impacts of fashion media, such
as its false interpretation of what fashion is, is now
displaced with a more accurate and real perception
of what fashion means to an individual.
To conclude, it is evident that fashion magazines
have a predominant role in the impacts of fashion
media, by altering the perception of fashion
normality, through its use of visual elements and
subjective content.
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