DISSERTATION
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CHAPTER 2.1<br />
HISTORY<br />
28<br />
Magazines first began as look books in the 1670s, to illustrate<br />
fashion of the time. The publishing’s became the direct<br />
ancestor of modern fashion reports, and by the end of the 18th<br />
century, they were the fashion journals/diaries every enthusiast<br />
wanted; elite in publication and well-illustrated, yet highly<br />
priced. Today's 21st-century publications have since increased<br />
its dependence on advertising; focusing on the high spending,<br />
fashionable clientele. No longer look books, the fashion<br />
magazine has developed into a guide, instructing its readers<br />
on what to wear and how to wear it to keep up with society.<br />
According to Terry Jones, “It isn’t what you wear but how you<br />
wear it”, this demonstrates how magazines visually control<br />
their audience by deciding how they should be dressing. This is<br />
another influence of fashion media<br />
- (Fashion Magazines, 2017).
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