DISSERTATION

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20 (The Classy Issue, 2017) CHAPTER 1.1 IDENTITY: Who a person is, or the qualities of a person or group, that make them different from others.
IDENTITY Theorist, Singal, (2017) suggests that society’s young generations are too involved with social media/technology, rather than the goings on in real life. The population has become disconnected from society but, in turn, have become more connected with the society of media. An implication of this, is that media presents a false idea of what is expected from young people, to fit into a trending environment. For instance, public figures (celebrities/bloggers) influence people to revolve their lifestyles according to their own actions and doings. This is related to neuromarketing (subconscious marketing) where the public figures are subconsciously selling their lifestyles. Brands know consumers are striving to express/present themselves in a certain way, and therefore use this to play on their emotions and feelings. – (LSN, 2017). Fashion media, particularly magazines and other publications, present these factors visually. As online resources are easily accessible today, it is likely that millennials use this tool to keep a watch on the latest fashion trends and updates. As a result, this demonstrates the effects on an individual’s identity, through the portrayal of media on its audience. 21 “ The organism has one basic tendency and striving - to actualize, maintain, and enhance the experiencing organism” - (Rogers, 1951) Author’s Own Photography
Page 1 and 2: IDENTITY SUKVINDER KAUR
Page 3 and 4: IDENTITY Abstract This dissertation
Page 5 and 6: IDENTITY A CKNOWLEDGEMENTS Thank-Yo
Page 7 and 8: GLOSSARY OF TERMS: BEHAVIOURAL SPEC
Page 9 and 10: IDENTITY INTRODUCTION This analysis
Page 11 and 12: IDENTITY OBJECTIVES (I-d, 2017) 1)
Page 13 and 14: IDENTITY 13 (Pinterest, 2017)
Page 15 and 16: IDENTITY QUESTIONNAIRES Questionnai
Page 17 and 18: IDENTITY SECONDARY SOURCES Secondar
Page 19: IDENTITY 19 (Beautifuldecay.com, 20
Page 23 and 24: IDENTITY Furthermore, media is also
Page 25 and 26: CHAPTER 1.3 PSYCHOLOGY IDENTITY 25
Page 27 and 28: IDENTITY Fashion Magazines: Publica
Page 29 and 30: CHAPTER 2.2 IDENTITY Brand MARKETIN
Page 31 and 32: IDENTITY 31 (I.pinimg.com, 2017)
Page 33 and 34: IDENTITY Glossy, high-end magazines
Page 35 and 36: IDENTITY 35 (Fucking Young!, 2017)
Page 37 and 38: IDENTITY “THE FIRST SKINHEADS WER
Page 39 and 40: IDENTITY CHAPTER 3.2 INFLUENCE OF M
Page 41 and 42: IDENTITY Today, fashion is a matter
Page 43 and 44: IDENTITY (PAUSE Online, 2017) 43 NO
Page 45 and 46: IDENTITY 45 Influences are everywhe
Page 47 and 48: IDENTITY (Static1.businessinsider.c
Page 49 and 50: IDENTITY (Whowhatwear.co.uk, 2017)
Page 51 and 52: IDENTITY Bloggers CHAPTER 4.3 'I fe
Page 53 and 54: IDENTITY “I try not to think abou
Page 55 and 56: IDENTITY 55 (Pinterest, 2017)
Page 57 and 58: IDENTITY RECOMMENDATIONS: Now that
Page 59 and 60: BIBLIOGRAPHY IDENTITY Stylebubble.c
Page 61 and 62: IMAGES IDENTITY Pinterest. (2017).

DISSERTATION

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