DISSERTATION

IDENTITY
Furthermore, media is also affecting the
formation of social identity within young people;
more so as millennials are discovering who
they are during their late teenage years into
adulthood. This is controlled by internal and
external factors combined. With media outlets
such as the internet, millennial’s infatuation
with media has become an ‘extension of
everyday life’. – (Warsham, 2017)
Modern technology has allowed society to
gain access to a large volume of material
concerning the world of fashion. The fashion
industry aims to keep up with the everfast
pace communications by documenting
and dispensing information to the media
community. Being faced with this considerable
amount of information constantly from media,
can induce difficulty when determining the type
of person, one would like to be. Therefore, too
much exposure to these social influences, can
end up forcing, or even corrupting their own
identity into an artificial character, - Warsham,
L. (2017). Media can have an immediate effect
on one’s perception of social reality; this is
due to the level of interaction between fashion
media and its audience, which results in an
instant response.
Another focus is on media being made up of
visual expectations, through attractive public
figures. This portrayal in advertising will
continue to play a destructive part towards
a negative self-image. This is because the
audience will continue to perceive these
unrealistic stereotypes of an appearance, and
try to adopt them as part of themselves.
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