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DISSERTATION

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IDENTITY<br />

CHAPTER 3.2<br />

INFLUENCE OF MUSIC<br />

As well as this political concept, music emerged into various subgenres (Rock,<br />

Urban, Indie), which acted as an escape for music enthusiasts, and from this, allowed<br />

them to create a new subculture. An example of this is the 'Metaler' image; the<br />

heavy metal genre assembled the ‘Rock’ subculture during the 1950s. The crossover<br />

between biker, indie and glam, caused a rise in global fashion – LoveToKnow, (2017).<br />

These subcultures were known for their typical dress of black t-shirts with band<br />

logos, faded denim jeans, and leather or denim jackets. This was seen as a form of<br />

alienation and hyper-individualism, as the styles from these subcultures went against<br />

the norm. This defined contemporary youth.<br />

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