DISSERTATION
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IDENTITY<br />
Bloggers<br />
CHAPTER 4.3<br />
'I feel as if social media is taking over, brands are<br />
marketing and promoting here more. There is more<br />
visual aid on Pinterest and Bloggers...’.<br />
- Fashion and Lifestyle Blogger 2017)<br />
51<br />
[SEE APPENDIX B FOR FULL INTERVIEW]<br />
From this interview, it is evident that being influenced by other bloggers encourages a new generation to want to do<br />
the same, rising to the same level of popularity and recognition as them. In comparison to magazine publications,<br />
bloggers have a more direct bond and connection with their audience, whereas magazines have used this to<br />
their advantage by collaborating with them, merging their knowledge and fan-following in editorial features. This<br />
strategy has gained popularity with readers, old and new, as the bloggers’ followers have built up an interface between<br />
magazines and readers, whilst reaching a new audience. The loyal following are considered valuable to reach out to.<br />
The following case study demonstrates a collaboration between a rising blogger and a magazine<br />
editorial:
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