DISSERTATION

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CHAPTER 4.2 PERSONAL FACTORS- 48 Furthermore, society has a silent yet specific expectation of appearances, where personal factors are affected. With the need to fit in with society, attitudes towards “looking the part” often overtake the rational mind. However, insecurities also become products of this, such as wanting only to dress for comfort or to be invisible. To explore these factors further, a questionnaire was put together to ask an audience about their style and the reasons behind it. Results showed that many interests in fashion were related to constant changing of styles, which transfers a sense of confidence. The participants were also questioned on the inspirations behind their dress. The chart below shows the results of data collected from multiple choice answers: Thoughts on how fashion is portrayed in media today showed that many believed it to be very one-sided. When questioning this further, the participants went on to describe fashion media as ‘very restrictive and specific, fashion is only shown if it is being sold...’, ‘celebrity dress is heavily influencing people because of social media’. The final result of this research was to obtain an overview, of whether the participants felt fashion was the main part of who we are. ‘... clothes are the first thing people notice when they see us... we are judged much by our choice of dress that we put this pressure on ourselves of feeling like we need to belong in a fashionable society’. These results proposed that revolving around or with social influences, makes up a form of self-expression of a person. Constantly being faced with many of the factors considered, can effectively influence one’s perspective on fashion; physically or subconsciously. Fig. 1
IDENTITY (Whowhatwear.co.uk, 2017) (Flickr, 2017) - (KONIG, 1973) Our daily lives are hedged in the abundance of social rule and standards’. 49
Page 1 and 2: IDENTITY SUKVINDER KAUR
Page 3 and 4: IDENTITY Abstract This dissertation
Page 5 and 6: IDENTITY A CKNOWLEDGEMENTS Thank-Yo
Page 7 and 8: GLOSSARY OF TERMS: BEHAVIOURAL SPEC
Page 9 and 10: IDENTITY INTRODUCTION This analysis
Page 11 and 12: IDENTITY OBJECTIVES (I-d, 2017) 1)
Page 13 and 14: IDENTITY 13 (Pinterest, 2017)
Page 15 and 16: IDENTITY QUESTIONNAIRES Questionnai
Page 17 and 18: IDENTITY SECONDARY SOURCES Secondar
Page 19 and 20: IDENTITY 19 (Beautifuldecay.com, 20
Page 21 and 22: IDENTITY Theorist, Singal, (2017) s
Page 23 and 24: IDENTITY Furthermore, media is also
Page 25 and 26: CHAPTER 1.3 PSYCHOLOGY IDENTITY 25
Page 27 and 28: IDENTITY Fashion Magazines: Publica
Page 29 and 30: CHAPTER 2.2 IDENTITY Brand MARKETIN
Page 31 and 32: IDENTITY 31 (I.pinimg.com, 2017)
Page 33 and 34: IDENTITY Glossy, high-end magazines
Page 35 and 36: IDENTITY 35 (Fucking Young!, 2017)
Page 37 and 38: IDENTITY “THE FIRST SKINHEADS WER
Page 39 and 40: IDENTITY CHAPTER 3.2 INFLUENCE OF M
Page 41 and 42: IDENTITY Today, fashion is a matter
Page 43 and 44: IDENTITY (PAUSE Online, 2017) 43 NO
Page 45 and 46: IDENTITY 45 Influences are everywhe
Page 47: IDENTITY (Static1.businessinsider.c
Page 51 and 52: IDENTITY Bloggers CHAPTER 4.3 'I fe
Page 53 and 54: IDENTITY “I try not to think abou
Page 55 and 56: IDENTITY 55 (Pinterest, 2017)
Page 57 and 58: IDENTITY RECOMMENDATIONS: Now that
Page 59 and 60: BIBLIOGRAPHY IDENTITY Stylebubble.c
Page 61 and 62: IMAGES IDENTITY Pinterest. (2017).

DISSERTATION

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