lna 2007 profiles Y rev1.qxp - Advertising Age

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12 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK 91 Abbott Laboratories MARKETER PROFILES From Abbott to Yum: Ad spending, financials, personnel and agencies U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . . .$88,438 $97,127 -8.9 Sunday magazine . . . . . . . . . . . . .1,462 2,192 -33.3 B2B magazines . . . . . . . . . . . . . . .1,431 992 44.2 Local magazines . . . . . . . . . . . . . . . .NA 10 NA Spanish-language magazines . . . .743 499 48.8 Newspaper . . . . . . . . . . . . . . . . . . .1,181 162 627.5 National newspaper . . . . . . . . . . . . .229 1,116 -79.5 Network TV . . . . . . . . . . . . . . . . .52,218 54,956 -5.0 Spot TV . . . . . . . . . . . . . . . . . . . . .1,874 1,145 63.7 Syndicated TV . . . . . . . . . . . . . . .20,319 23,418 -13.2 Cable TV networks . . . . . . . . . . .28,131 29,479 -4.6 Spanish-language TV . . . . . . . . . .3,213 3,670 -12.5 Network radio . . . . . . . . . . . . . . . . . .793 NA NA National spot radio . . . . . . . . . . . . .201 163 23.0 Local radio . . . . . . . . . . . . . . . . . . . .209 163 28.1 Outdoor . . . . . . . . . . . . . . . . . . . . . . .655 637 2.8 Internet . . . . . . . . . . . . . . . . . . . . . .3,301 2,472 33.5 Measured media . . . . . . . . .204,397 218,201 -6.3 Unmeasured spending . . . .169,957 218,201 -22.1 Total . . . . . . . . . . . . . . . . . . . .374,354 436,401 -14.2 By brand 2006 2005 % chg Humira . . . . . . . . . . . . . . . . . . . . .79,938 88,155 -9.3 PediaSure . . . . . . . . . . . . . . . . . . .26,317 24,631 6.8 Ensure . . . . . . . . . . . . . . . . . . . . .20,180 20,727 -2.6 Freestyle . . . . . . . . . . . . . . . . . . . .17,395 20,534 -15.3 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$22,476 $22,338 0.6 Earnings . . . . . . . . . . . . . . . . . . . . .1,717 3,372 -49.1 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .11,995 12,707 -5.6 Division sales 2006 2005 % chg Pharmaceuticals . . . . . . . . . . . . .12,395 13,691 -9.5 Nutritionals . . . . . . . . . . . . . . . . . .4,313 3,937 9.6 Diagnostics . . . . . . . . . . . . . . . . . .3,979 3,756 5.9 Vascular . . . . . . . . . . . . . . . . . . . . .1,082 253 327.7 Other . . . . . . . . . . . . . . . . . . . . . . . . .707 701 0.9 Headquarters Abbott Laboratories/100 Abbott Park, Abbott Park, Ill. 60064/Phone: (847) 937-6100. Personnel, brands, agencies Corporate: Miles D. White, chmn & CEO; Richard A. Gonzalez, pres & chief operating officer. Pharmaceutical Products Group: 100 Abbott Park Rd., Abbott Park, Ill. 60064/Phone: (874) 937-6100. Alejandro A. Aruffo, VP- global pharmaceutical devel; William G. Dempsey, exec VP-U.S. Pharmaceutical Products Group. CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO- CommonHealth; John Nosta, pres-Noesis, part of CommonHealth; Darlene Dobry, pres-Carbon, part of CommonHealth. — Advicor, Omnicef, Vicodin CR. Marketing Drive, Norwalk, Conn. Michael Harris, CEO. — Freestyle. Stone/Blakely, Seattle. — Freestyle. Torre Lazur McCann, East Hanover, N.J. Joe Poggi, pres-echo- TL. — Niaspan, CF. RTC Relationship Marketing, Washington. Jeff Ross, pres. — relationship mktg, Humira. Ross Products: 625 Cleveland Ave., Columbus, Ohio 43215/Phone: (800) 986- 8510. Gary E. McCullough, sr VP. Brand Pharm, New York. Jonathan Brody, grp acct dir. — Similac Infant Nutritionals, Neosure, Tolerance Brands, Pedialyte, Pediasure. Gotham, New York. Gunnar Wilmot, pres & CEO. — Ensure, Glucerna. Publicis, New York. Kara Dugan, sr VP & grp acct dir. — PediaSure, Pedialyte, NutriPals, Similac, Isomil. Lapiz Hispanic Marketing, Chicago. Leo Olper, sr VP & chief operating officer. — Hispanic adv, strategic plng, creative devel, Similac, PediaSure, Pedialyte. 78 Allstate Corp. U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . . .$25,372 $5,741 341.9 Sunday magazine . . . . . . . . . . . . .1,365 390 249.8 B2B magazines . . . . . . . . . . . . . . . . .277 1,015 -72.7 Local magazines . . . . . . . . . . . . . . .133 NA NA Spanish-language magazines . . . .671 319 110.4 Newspaper . . . . . . . . . . . . . . . . . . .9,960 7,810 27.5 National newspaper . . . . . . . . . . .5,027 3,291 52.7 Spanish-language Newspaper . . . .436 599 -27.3 Network TV . . . . . . . . . . . . . . . . .83,102 79,952 3.9 Spot TV . . . . . . . . . . . . . . . . . . . . .2,808 9,938 -71.7 Syndicated TV . . . . . . . . . . . . . . .25,207 20,948 20.3 Cable TV networks . . . . . . . . . . .81,041 75,940 6.7 Spanish-language TV . . . . . . . . .33,391 20,749 60.9 Network radio . . . . . . . . . . . . . . . .3,051 3,302 -7.6 National spot radio . . . . . . . . . .25,000 19,744 26.6 Local radio . . . . . . . . . . . . . . . . . .25,092 13,241 89.5 Outdoor . . . . . . . . . . . . . . . . . . . . .9,927 6,343 56.5 Internet . . . . . . . . . . . . . . . . . . . .18,646 20,284 -8.1 Measured media . . . . . . . . .350,505 289,604 21.0 Unmeasured spending . . . .126,372 104,415 21.0 Total . . . . . . . . . . . . . . . . . . . .476,877 394,019 21.0
13 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK By brand 2006 2005 % chg Allstate . . . . . . . . . . . . . . . . . . . .349,727 289,428 20.8 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$35,796 $35,383 1.2 Earnings . . . . . . . . . . . . . . . . . . . . .4,993 1,765 182.9 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .35,068 34,728 1.0 Division sales 2006 2005 % chg Property-liability . . . . . . . . . . . . .29,571 29,346 0.8 Allstate Financial . . . . . . . . . . . . .6,060 5,898 2.7 Corporate & other . . . . . . . . . . . . . .165 139 18.7 Headquarters Allstate Corp./2775 Sanders Rd., Northbrook, Ill. 60062/Phone: (847) 402-5000. Personnel, brands, agencies Corporate: Edward M. Liddy, chmn; Thomas J. Wilson, pres & CEO. Allstate Insurance Co.: 2775 Sanders Rd., Northbrook, Ill. 60062/Phone: (847) 402- 5000. Joseph V. Tripodi, sr VP & chief mktg officer; Lisa Cochrane, VP-integrated mktg comms; Nancy Abraham, dir-comms plng & execution; Pam Hollander, dir-sponsorships, promo & pr; Nancy Ryan, dir-media. Leo Burnett Worldwide, Chicago. Nina Abnee, exec VP & acct dir. — Allstate. Starcom USA, Chicago. Mary Kang, acct dir. — media svcs. Burrell Communications Group, Chicago. Fay Ferguson, co- CEO; Dani Marvel, VP & acct dir. — African-American adv. Kang & Lee, New York. Cynthia Park, exec VP. — Asian- American adv. La Agencia de Orci & Asociados, Los Angeles. Dilys Tosteson- Garcia, pres & CEO. — Hispanic adv. IMG Consulting, Chicago. Mike Murrey, sr VP. — sports mktg. Octagon, Norwalk, Conn. Lisa Murry, exec VP. — sports mktg. OgilvyOne Worldwide, Chicago. Trish Chupak, sr ptnr & dirclient svcs. — direct mktg. 43 American Express Co. U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . .$107,536 $148,573 -27.6 Sunday magazine . . . . . . . . . . . . .2,761 5,681 -51.4 B2B magazines . . . . . . . . . . . . . . .6,221 6,581 -5.5 Local magazines . . . . . . . . . . . . . . .647 457 41.5 Spanish-language magazines . . . .185 25 634.1 Newspaper . . . . . . . . . . . . . . . . . .33,169 62,483 -46.9 National newspaper . . . . . . . . . .17,403 33,153 -47.5 Spanish-language Newspaper . . . . .86 73 17.9 FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .NA 7 NA Network TV . . . . . . . . . . . . . . . .108,764 146,304 -25.7 Spot TV . . . . . . . . . . . . . . . . . . . .39,583 35,328 12.0 Syndicated TV . . . . . . . . . . . . . . . .8,248 3,529 133.7 Cable TV networks . . . . . . . . . . .96,113 88,576 8.5 Network radio . . . . . . . . . . . . . . . . . .402 NA NA By media 2006 2005 % chg National spot radio . . . . . . . . . . . .3,827 7,267 -47.3 Local radio . . . . . . . . . . . . . . . . . .18,420 26,790 -31.2 Outdoor . . . . . . . . . . . . . . . . . . . . .9,791 9,260 5.7 Internet . . . . . . . . . . . . . . . . . . . .80,839 28,869 180.0 Measured media . . . . . . . . .533,992 602,959 -11.4 Unmeasured spending . . . .394,689 465,927 -15.3 Total . . . . . . . . . . . . . . . . . . . .928,681 1,068,885 -13.1 By brand 2006 2005 % chg American Express . . . . . . . . . .519,410 593,686 -12.5 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$27,136 $24,068 12.7 Earnings . . . . . . . . . . . . . . . . . . . . .3,707 3,734 -0.7 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .18,376 15,888 15.7 Pre-tax income . . . . . . . . . . . . . . .4,264 3,337 27.8 Division sales 2006 2005 % chg US Card Svcs . . . . . . . . . . . . . . . .13,955 11,978 16.5 Global Card & Commercial Svcs . . .9,464 8,905 6.3 Global Network & Merchant Svcs . .3,161 2,747 15.1 Corporate & other . . . . . . . . . . . . . .556 438 26.9 Headquarters American Express Co./World Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000. Notes American Express is making a major investment in interactive marketing. David Kenny, CEO of AmEx agency Digitas, in February 2007 said American Express “will produce in a single year over 3,500 different (digital) advertising campaigns, much more than you would do in broadcast or print, because you need to target to so many segments.” He added that AmEx is increasingly reliant on digital to generate new customers: “ Companies like American Express are now acquiring over half of their new charge volume online,” he said, “so it’s becoming very central to their operations.” AmEx is the largest client of Publicis Groupe’s Digitas Inc., accounting for 26% of Digitas Inc. fee revenue in 2005 and in the first nine months of 2006. American Express in September 2005 spun off to shareholders its financial advisory business, Ameriprise Financial. American Express in 2006 generated about 68% of revenue from the U.S. Personnel, brands, agencies Corporate: Kenneth I. Chenault, chmn & CEO. Digitas, New York. Joanne Zaiac, pres-Digitas New York; Joe Rauen, exec VP & relationship leader; Carl Fremont, exec VPmedia. — direct mktg, digital mktg, digital media buying, American Express. ID Media, New York. Jessica Birk, VP & acct dir. — small bus, cons card. Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence See Page 8 for methodology.
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