lna 2007 profiles Y rev1.qxp - Advertising Age

14 | Advertising Age | June 25, 2007
DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK
American Express Publishing Corp.: 1120 Ave. of the Americas,
New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres &
CEO; Mark Stanich, sr VP & chief mktg officer; Cara David, sr
VP-strategic insights, marketing & sls.
No agency.
American Express Travel Related Services Co.: World
Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212)
640-2000. John D. Hayes, chief mktg officer; Nancy Smith, VPglobal
media & sponsorship mktg; Diego Scotti, VP-global adv;
Sid Rothstein, VP-agency mgt; Bonnie Taffer, VP-content &
alliances; Christine Brandt-Jones, VP-global marketplace insights.
Ogilvy & Mather Worldwide, New York. David Apicella, chief
creative officer-Ogilvy NY; John Seifert, chmn-global brand community;
Simon Pearce, exec grp dir; Terry Finley, grp creative dir-
Ogilvy NY; Chris Mitton, grp creative dir-Ogilvy NY. —
American Express cards & svcs.
Momentum Worldwide, New York. Chris Weil, CEO ww;
Darrell Coetzee, sr VP & global acct dir.
MindShare Worldwide, New York. Tyler Schaeffer, mg ptnr &
ww strategic plng dir. — media svcs.
53 Anheuser-Busch Cos.
U.S. ad spending ($ in thousands)
By media 2006 2005 % chg
Magazine . . . . . . . . . . . . . . . . . .$31,296 $49,771 -37.1
Sunday magazine . . . . . . . . . . . . . .352 407 -13.4
B2B magazines . . . . . . . . . . . . . . .1,593 2,075 -23.2
Local magazines . . . . . . . . . . . . . . .145 183 -20.8
Spanish-language magazines . . . .790 632 25.1
Newspaper . . . . . . . . . . . . . . . . . . .5,495 17,650 -68.9
National newspaper . . . . . . . . . . .1,770 3,840 -53.9
Spanish-language Newspaper . .1,571 645 143.7
Network TV . . . . . . . . . . . . . . . .255,923 287,220 -10.9
Spot TV . . . . . . . . . . . . . . . . . . . .41,176 52,019 -20.8
Syndicated TV . . . . . . . . . . . . . . . . .690 679 1.5
Cable TV networks . . . . . . . . . . .57,134 85,661 -33.3
Spanish-language TV . . . . . . . . .32,014 18,544 72.6
Network radio . . . . . . . . . . . . . . . . . .NA 379 NA
National spot radio . . . . . . . . . . . . .308 335 -8.3
Local radio . . . . . . . . . . . . . . . . . .37,150 34,006 9.2
Outdoor . . . . . . . . . . . . . . . . . . . .36,833 50,022 -26.4
Internet . . . . . . . . . . . . . . . . . . . . . .6,150 2,629 133.9
Measured media . . . . . . . . .510,389 606,697 -15.9
Unmeasured spending . . . .302,980 312,541 -3.1
Total . . . . . . . . . . . . . . . . . . . .813,369 919,238 -11.5
By brand 2006 2005 % chg
Budweiser & Bud Light . . . . . .338,649 385,791 - 12.2
Anheuser-Busch . . . . . . . . . . . . .62,517 86,855 -28.0
Michelob . . . . . . . . . . . . . . . . . . . .40,095 51,956 -22.8
Sea World . . . . . . . . . . . . . . . . . . .25,311 22,319 13.4
Busch . . . . . . . . . . . . . . . . . . . . . .22,526 26,980 -16.5
Sales & earnings ($ in millions)
Worldwide 2006 2005 % chg
Sales . . . . . . . . . . . . . . . . . . . . . .$15,717 $15,036 4.5
Earnings . . . . . . . . . . . . . . . . . . . . .1,965 1,744 12.7
U.S. 2006 2005 % chg
Sales . . . . . . . . . . . . . . . . . . . . . . .14,617 14,134 3.4
Net income . . . . . . . . . . . . . . . . . .1,494 1,343 11.2
Division sales 2006 2005 % chg
Domestic beer . . . . . . . . . . . . . . .13,394 13,068 2.5
Packaging . . . . . . . . . . . . . . . . . . . .2,562 2,384 7.5
International beer . . . . . . . . . . . . .1,236 1,165 6.1
Entertainment . . . . . . . . . . . . . . . .1,179 1,085 8.7
Headquarters
Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone:
(314) 577-2000.
Personnel, brands, agencies
Corporate: August A. Busch IV, pres & CEO; Mike Owens, VPmktg;
Bob Lachky, exec VP-global industry devel & chief creative
officer; Tony Ponturo, VP-global media & sports mktg; Marlene
Coulis, VP-brand mgmt; Keith Levy, VP-sales & retail mktg; Mark
Wright, VP-corp media; Tim Schoen, VP- sports & entertainment
mktg; Pat McGauley, VP-innovation & new prods; Dan Hoffman,
VP-brand creative svcs; Andy Goeler, VP-import, craft & specialty;
Dan McHugh, VP-trademark brands; Jim Schumacker, VP-
digital mktg & branded content; Steve Uline, VP-geographic
mktg; John Kaestner, VP-cons affairs; Kathy Casso, sr dir-sports
mktg & Bud prodn; Tim Murphy, sr dir-digital mktg; Carol
Clark, sr grp dir-cons awareness & education; Denny Galati, sr
dir-ad prods & creative devel; Dave Winking, dir-mktg opers &
plng; Tom Shipley, sr dir-global industry devel; Rick Leininger,
dir-Bud Light; Danny Scott, sr dir-branded prods & cons hospitality
centers; Don Meyer, dir-intl mktg; Bob Scheetz, dir-intl
mktg; Michael Zavarella, dir-new prods & innovation; Randall
Blackford, dir-Budweiser; Mike Sundet, dir-new prods & innovation;
Jim Gorczyca, dir-value brands; Eduardo Pereda, dir-
Michelob family; Tom Wilson, VP & gm-InBev brands; Rudy
Beltran, dir-Budweiser Select; Henry Dominguez, VP-Latino
mktg; Johnny Furr, VP-urban mktg.
BSK, St. Louis. John Kittner, pres. — Budweiser, cons awareness
& education.
Cannonball, St. Louis. Steve Hunt, chief creative officer. — interactive
mktg, Budweiser, Budweiser Select, Bud Light, Michelob
family, Bacardi Silver, cons awareness & education.
Momentum Worldwide, St. Louis. Jeff Stevens, sr creative; Bill
Schmidt, regional dir, Midwest. — sls promo, interactive, events,
adv, retail, Bacardi Silver, Bud Light, Budweiser, Budweiser Select,
Busch, Michelob family, innovations/new prods, cons awareness
& education.
Davidandgoliath, Los Angeles. David Angelo, chmn & CEO. —
Bacardi Silver.
DDB Worldwide Communications Group, Chicago & New
York. Steve Jackson, ww acct dir. — Bud Light, Budweiser,
Budweiser Select, Busch family, Michelob family, Natural Light,
cons awareness & education.
Downtown Partners Communications, Toronto. Dan Pawych, sr
creative dir. — Bud Light, Budweiser.
Drive Agency, St. Louis. George Pace, pres. — Bud Light,
Budweiser, cons awareness & education.
Goodby, Silverstein & Partners, San Francisco. Tanin Blumberg,
acct dir. — Bud Light, Budweiser.