lna 2007 profiles Y rev1.qxp - Advertising Age

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50 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK Citysearch: 8833 W. Sunset Blvd., West Hollywood, Calif. 90069/Phone: (310) 360-4500. Briggs Ferguson, CEO; Scott Morrow, exec VP-prod & mktg; Neil Salvage, exec VP-sls & merchant acquisition. In-house. Entertainment Publications: 1414 East Maple Rd., Troy, Mich. 48083/Phone: (888) 231-7283. MaryAnn D. Rivers, pres & CEO; Kevin Petry, exec VP-local and strategic sls; Angela M. Aufdemberge, sr VP-HR. No agency. Evite: 8800 W. Sunset Blvd., West Hollywood, Calif. 90069/Phone: (310) 360-2600. Harry Lin, sr VP & gm; Lariayn Payne, VP-mktg & pr; Jessica Landy Raymond, sr dir-prod devel. In-house. gifts.com: 8833 Sunset Blvd., 3rd Floor, West Hollywood, Calif. 90069/Phone: (310) 360-4322. William Lynch, CEO; Jenny Connelly, VP-product mgt & mktg. Mullen, Wenham, Mass. Jim Hartrich, exec VP & gm. — Gifts.com. Hotels.com: 10440 N. Central Expressway, Ste. 400, Dallas, Texas 75231/Phone: (214) 361-7311. Carl Minto-Sparks, sr VP-mktg. Doner, Detroit. Kevin Weinman, exec VP & dir-acct mgmt. — print & broadcast adv, Hotels.com. Avenue A/Razorfish, Chicago. Dave Friedman, pres-central region. — online adv, Hotels.com. HSN: 1 HSN Drive, St. Petersburg, Fla. 33729/Phone: (727) 872- 1000. Mindy Grossman, CEO-IAC retailing; Kate Pedrick, VPmktg. No agency. IAC Search & Media: 555 12th St., Ste. 500, Oakland, Calif. 94607/Phone: (510) 985-7400. Jim Lanzone, CEO-ask.com; Scott Garell, CEO-IAC consumer applications and portals; Dominic Butera, cfo; John Park, sr VP & gm-Toolbar properties. Crispin Porter & Bogusky, Miami. Jeff Hicks, CEO & pres. Mullen, Wneham, Mass. Jim Hartrich, exec VP & mg ptnr. — Ask.com. Dotted Line Communications, Los Angeles. Darcy Cobb, cofounder. — online media, ask.com. Interval International: 6262 Sunset Dr., Miami, Fla. 33243- 1920/Phone: (305) 666-1861. Craig M. Nash, chmn & CEO; Dave Gilbert, exec VP-sls & mktg. Yesawich, Pepperdine, Brown & Russell, Orlando. Janet Ray, acct exec. LendingTree: 11115 Rushmore Dr., Charlotte, N.C. 28277/Phone: (704) 541-5351. C.D. Davies, CEO-LendingTree; Bob Harris, pres- LendingTree. Mullen, Wenham, Mass. Jim Hartrich, exec VP & acct dir. — Lending Tree. Match.com: 8300 Douglas Ave., Ste. 800, Dallas, Texas 75225/Phone: (214) 576-9352. Thomas Enraght-Mooney, CEO; Darcy Cameron, dir-mktg. Hanft Unlimited, Dallas. Adam Hanft, principal; Doug Raboy, principal. — Match.com. Mullen, Wenham, Mass. John Moore, sr VP-grp media dir. — media svcs, Match.com. Reserve America: 40 South Street, Ballston Spa, N.Y. 12020/Phone: (800) 695- 4636. Brendan Ross, pres & chief operating officer; John McDonald, sr mgr-mktg comms. In-house. ServiceMagic.com: 14023 Denver W. Pkwy., Golden, Colo. 80401/Phone: (303) 963-7200. Michael J. Beaudoin, Co-CEO; Rodney Rice, Co-CEO; Craig Smith, VP– service mktg; Andrew Rodgers, VP-bus devel. In-house. Ticketmaster: 8800 Sunset Blvd., West Hollywood, Calif. 90069/Phone: (310) 360-3300. Terry R. Barnes, chmn; Sean Moriarty, pres & CEO; David Goldberg, exec VP; Eric Korman, exec VP; Mike McGee, exec VP-N. Amer. bus ops. No agency. TripAdvisor: 464 Hillside Ave., Ste. 304, Needham, Mass. 02494/Phone: (781) 444-1113. Stephen Kaufer, pres & CEO; Christine Peterson, sr VP-mktg. Connelly Partners, Boston. Chuck Gannon, media super. — TripAdvisor.com. 9 Johnson & Johnson U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . .$316,559 $385,649 -17.9 Sunday magazine . . . . . . . . . . . .34,800 23,125 50.5 B2B magazines . . . . . . . . . . . . . . .2,468 3,450 -28.5 Local magazines . . . . . . . . . . . . . . . .17 18 -7.8 Spanish-language magazines . . .2,040 3,119 -34.6 Newspaper . . . . . . . . . . . . . . . . . . .7,414 11,982 -38.1 National newspaper . . . . . . . . . . .5,680 3,431 65.6 Spanish-language Newspaper . . . .128 13 898.4 FSI . . . . . . . . . . . . . . . . . . . . . . . . .45,052 47,050 -4.2 Network TV . . . . . . . . . . . . . . . .468,613 648,927 -27.8 Spot TV . . . . . . . . . . . . . . . . . . . .25,478 38,432 -33.7 Syndicated TV . . . . . . . . . . . . . .110,215 128,438 -14.2 Cable TV networks . . . . . . . . . .188,476 243,871 -22.7 Spanish-language TV . . . . . . . . .69,945 68,877 1.6 Network radio . . . . . . . . . . . . . . .27,053 26,626 1.6 National spot radio . . . . . . . . . . . .5,385 6,751 -20.2 Local radio . . . . . . . . . . . . . . . . . . .7,071 7,736 -8.6 Outdoor . . . . . . . . . . . . . . . . . . . . . . .848 2,265 -62.6 Internet . . . . . . . . . . . . . . . . . . . .34,146 24,801 37.7 Measured media . . . . . . . .1,351,386 1,674,560 -19.3 Unmeasured spending . . . .939,099 994,832 -5.6 Total . . . . . . . . . . . . . . . . . .2,290,485 2,669,392 -14.2 Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence See Page 8 for methodology.
51 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK By brand 2006 2005 % chg Tylenol . . . . . . . . . . . . . . . . . . . .156,704 145,535 7.7 Neutrogena . . . . . . . . . . . . . . . .152,035 177,925 -14.6 Aveeno . . . . . . . . . . . . . . . . . . . .121,685 130,589 -6.8 Johnson & Johnson . . . . . . . . .100,465 101,254 -0.8 Listerine . . . . . . . . . . . . . . . . . . . .99,474 90,715 9.7 Topamax . . . . . . . . . . . . . . . . . . . .59,953 39,516 51.7 Benadryl . . . . . . . . . . . . . . . . . . . .40,927 37,035 10.5 OneTouch . . . . . . . . . . . . . . . . . . .38,040 40,068 -5.1 Clean & Clear . . . . . . . . . . . . . . .37,422 34,357 8.9 Splenda . . . . . . . . . . . . . . . . . . . .34,452 49,697 -30.7 Sudafed . . . . . . . . . . . . . . . . . . . .31,857 27,493 15.9 K-Y . . . . . . . . . . . . . . . . . . . . . . . . .30,292 21,551 40.6 Acuvue . . . . . . . . . . . . . . . . . . . . .26,212 30,248 -13.3 Visine . . . . . . . . . . . . . . . . . . . . . .25,720 26,158 -1.7 Neosporin . . . . . . . . . . . . . . . . . .22,408 32,023 -30.0 Roc . . . . . . . . . . . . . . . . . . . . . . . .21,701 19,147 13.3 Monistat . . . . . . . . . . . . . . . . . . . .19,349 24,274 -20.3 Stayfree . . . . . . . . . . . . . . . . . . . .18,945 22,190 -14.6 Rolaids . . . . . . . . . . . . . . . . . . . . .18,379 20,004 -8.1 Motrin . . . . . . . . . . . . . . . . . . . . . .18,011 31,601 -43.0 Band-Aid . . . . . . . . . . . . . . . . . . . .16,110 15,524 3.8 Reach . . . . . . . . . . . . . . . . . . . . . .15,637 8,467 84.7 Sudacare . . . . . . . . . . . . . . . . . . .15,446 30,260 -49.0 Lubriderm . . . . . . . . . . . . . . . . . .15,015 14,775 1.6 Cortaid . . . . . . . . . . . . . . . . . . . . .13,406 8,398 59.6 Janssen Ortho-McNeil Primary Care 13,057 141,450 -90.8 Purell . . . . . . . . . . . . . . . . . . . . . .11,919 18,834 -36.7 EPT . . . . . . . . . . . . . . . . . . . . . . . .11,359 13,357 -15.0 Ben-Gay . . . . . . . . . . . . . . . . . . . .10,996 7,898 39.2 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$53,324 $50,514 5.6 Earnings . . . . . . . . . . . . . . . . . . . .11,053 10,060 9.9 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .29,775 28,377 4.9 Division sales 2006 2005 % chg Pharmaceutical . . . . . . . . . . . . . .23,267 22,322 4.2 Medical devices & diagnostics .20,283 19,096 6.2 Consumer . . . . . . . . . . . . . . . . . . . .9,774 9,096 7.5 Headquarters Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400. Notes Johnson & Johnson on Dec. 20, 2006, completed its acquisition of Pfizer’s Pfizer Consumer Healthcare—part of the former Warner Lambert— for $16.6 billion cash. Brands included Listerine, Purell, Sudafed, Lubriderm, Rogaine and Nicotrol. To clear regulatory hurdles, J&J sold six brands: Pfizer’s Zantac over-the-counter heartburn drug, sold Dec. 20, 2006, to Germany’s Boehringer Ingelheim Pharmaceuticals for $510 million; and three Pfizer brands (Cortizone anti-itch cream, Unisom sleep aid, Kaopectate diarrhea treatment) and two J&J brands (Balmex diaper rash treatment and Act mouthwash), acquired by Chattem Inc. for $410 million in early 2007. Johnson & Johnson acquire Rembrandt oral care products in December 2005 from Procter & Gamble Co. shortly after P&G purchased Gillette, Rembrandt’s former parent. Personnel, brands, agencies Corporate: William C. Weldon, chmn & CEO; Brian Perkins, VP-corporate affairs; Kimberly Kadlec, chief media officer & VP, ww; Joseph D. McCarthy, VP-ww adv. McCann Erickson Worldwide, New York. Carol Smith, exec VP & ww acct dir. — Johnson & Johnson. OMD Worldwide, New York. Elyse Hoelzer, global acct dir; Ronnie Beason, client comms dir; Ildi Pap, print dir. — media buying, Johnson & Johnson. DraftFCB, New York. Jennifer Gavin, VP & acct dir. R/GA, New York. Richard Marks, grp acct dir. — interactive mktg, Johnson & Johnson. AtmosphereBBDO, New York. Andreas Combuechen, CEO & chief creative officer; Stephanie Foggle, acct dir. — interactive mktg, Johnson & Johnson. Alza: 1900 Charleston Rd, Mountain View, Calif. 94039/Phone: (650) 564-5000. Alejandro Zaffaroni, founder. No agency. Centocor: 800 Ridgeview Dr., Horsham, Pa. 19044/Phone: 215- 325-6834. Linda Brueckman, mgr-corp comms. BrandPharm (A Publicis Healthcare Communications Group Company), New York. Kelly Hughes, grp acct dir. — Remicade arthritis Rx. ID Media, New York. Jeff Hinz, sr VP & dir-client svcs. — media svcs. OgilvyOne Worldwide, New York. Donna Tuths, sr ptnr & direct mktg & client svcs dir-healthcare. — direct mktg. DePuy: 700 Orthopaedic Dr., Warsaw, Ind. 46581-0988/Phone: (574) 267-8143. Dick Rogers, pres; Thomas Sullivan, pres-DePuy Orthopaedics, U.S.; Eric Dremel, VP-sls. DDB Worldwide Communications Group, New York. ID Media, New York. Jeff Hinz, sr VP & dir-client svcs. — media svcs. J&J/Merck Consumer Pharmaceuticals Co.: 7050 Camp Hill Rd., Ft. Washington, Pa. 19034-2292/Phone: (215) 273-7700. Renaat Van den Hooff, ww pres. Alchemy, New York. Amy Saks, CEO & chief creative officer. — Mylanta, Mylicon, Mevacor, Pepcid. Conill, New York. Carla Poumian-Ruiz, acct dir. — Hispanic adv, Mylanta, Pepcid. Janssen Pharmaceutica Products: 1125 Trenton-Harbourton Rd., Titusville, N.J. 08560-0200/Phone: (609) 730-2000. Janet N. Vergis, pres; Jeff Smith, pres-Janssen Ortho-McNeil Primary Care. KPR, Titusville, N.J. Marc Porter, sr VP & mgmt super. — Janssen Ortho-McNeil Primary Care, Paliperidone, Riperdal Consta,. McCann Healthcare Worldwide, Ewing, N.J. Charlie Buckwell, chief exec-Regan Campbell Ward McCann. — Pipeline Products.
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