lna 2007 profiles Y rev1.qxp - Advertising Age

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7 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK OUTDOOR $3.83B RADIO $11.06B HOW $150B IN SPENDING WAS SPLIT BY MEDIA... U.S. measured media spending—for all advertisers including the 100 LNA—grew 3.8% to $149.7 billion in 2006 according to TNS. Winner: internet (up 17.3%). Loser: local newspapers (down 3.1%) CABLE TV NETWORKS $16.75B SYNDICATED TV $4.24B SPOT TV $17.23B 2.8% 11.2% 7.4% 11.5% 2.6% 6.5% Source: TNS Media Intelligence. Numbers rounded. More info: tns-mi.com This pie chart aggregates TNS’ 18 measured media as follows: Magazine includes consumer magazine, Sunday magazine, local magazine, Spanish-language magazine and business publication; newspaper includes national, local and Spanish-language newspaper; radio includes network, national spot and local. Internet excludes paid search and broadband video. See Page 8 for methodology. 1. AUTOMOTIVE $19.80B 2. RETAIL $19.11B 3. TELECOM$10.95B 18.1% ...AND BY ADVERTISING CATEGORY Automotive again led all categories in media spending, but spending dropped 5.7% from $21 billion in 2005 12.8% 7.3% 6.1% 13.2% 4. MEDICINE & REMEDIES $9.19B 5.8% 5. GENERAL SERVICES $8.70B 6. FINANCIAL SERVICES $8.69B 7. FOOD, BEVERAGES & CANDY $7.23B INTERNET $9.76B Source: TNS Media Intelligence. Numbers rounded. More info: tns-mi.com Data include 18 measured media: broadcast network, spot, syndicated and Spanish-language TV; cable TV networks; national spot, network and local radio; consumermagazine, Sunday magazine, local magazine, Spanish-language magazine and business publication; national, local and Spanish-language newspaper; outdoor and internet (excluding paid search and broadcast video). Telecom includes ISPs and advertising for internet sites and services. Categories aggregated by Ad Age. See Page 8 for methodology. 19.9% 33.1% 3.8% 5.8% 4.8% MAGAZINE $29.83B 19.9% NEWSPAPER $29.80B NETWORK TV $27.16B OTHER $48.49B 3.6% 3.6% 10. MOVIES, RECORDED VIDEO & MUSIC $5.38B 9. AIRLINES, HOTELS & CAR RENTALS $5.42B 8. PERSONAL CARE $5.73B
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