lna 2007 profiles Y rev1.qxp - Advertising Age

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34 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK Personnel, brands, agencies Corporate: Reine Obermann, CEO. T-Mobile USA: 12920 SE 38th St., Bellevue, Wash. 98006/Phone: (800) 218-9270. Robert Dotson, pres & CEO. Publicis West, Seattle. Scott Foreman, exec VP & grp mg dir. — T-Mobile wireless services. Optimedia International U.S., New York. Keith Mackay, sr VPstrategic comms dir. — media svcs. Conill, Torrance, Calif. Carlos Martinez, exec VP & gm. — Hispanic adv. 87 Diageo U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . . .$46,624 $39,352 18.5 Sunday magazine . . . . . . . . . . . . . .813 649 25.3 B2B magazines . . . . . . . . . . . . . . . . .538 467 15.1 Local magazines . . . . . . . . . . . . . . .781 613 27.5 Spanish-language magazines . . . .204 215 -5.3 Newspaper . . . . . . . . . . . . . . . . . . .2,790 2,065 35.1 National newspaper . . . . . . . . . . . . .967 1,488 -35.0 Spanish-language Newspaper . . . .224 255 -11.8 FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .436 416 4.8 Network TV . . . . . . . . . . . . . . . . .13,539 15,112 -10.4 Spot TV . . . . . . . . . . . . . . . . . . . . .1,972 2,172 -9.2 Syndicated TV . . . . . . . . . . . . . . . .1,576 3,556 -55.7 Cable TV networks . . . . . . . . . . .77,191 67,340 14.6 National spot radio . . . . . . . . . . . .3,303 3,256 1.5 Local radio . . . . . . . . . . . . . . . . . . .6,250 9,074 -31.1 Outdoor . . . . . . . . . . . . . . . . . . . .14,951 17,013 -12.1 Internet . . . . . . . . . . . . . . . . . . . .10,468 2,584 305.2 Measured media . . . . . . . . .182,627 165,626 10.3 Unmeasured spending . . . .236,243 228,722 3.3 Total . . . . . . . . . . . . . . . . . . . .418,870 394,348 6.2 By brand 2006 2005 % chg Jose Cuervo . . . . . . . . . . . . . . . .34,221 21,499 59.2 Captain Morgan . . . . . . . . . . . . .21,354 14,495 47.3 Smirnoff . . . . . . . . . . . . . . . . . . . .19,630 36,156 -45.7 Diageo . . . . . . . . . . . . . . . . . . . . .19,083 20,110 -5.1 Guinness . . . . . . . . . . . . . . . . . . . .19,073 11,881 60.5 Johnnie Walker . . . . . . . . . . . . . .12,463 9,876 26.2 Bailey’s . . . . . . . . . . . . . . . . . . . . .11,020 9,106 21.0 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$18,371 $16,621 10.5 Earnings . . . . . . . . . . . . . . . . . . . . .2,613 2,664 -1.9 North America 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . . .5,436 5,207 4.4 Operating profit . . . . . . . . . . . . . .1,036 1,410 -26.5 Division sales 2006 2005 % chg Alcoholic beverages . . . . . . . . . .18,371 16,621 10.5 Headquarters Diageo/8 Henrietta Place, London, U.K. WIM9AG/Phone: 44-171- 927-5200. U.S. Headquarters Diageo/6 Landmark Sq., Stamford, Conn. 06901/Phone: (203) 359-7100. Personnel, brands, agencies Corporate: Lord James Blyth of Rowington, chmn; Paul Walsh, CEO; Rob Malcolm, pres-global mktg, sales & innovation. Leo Burnett Worldwide, Chicago. Jim Wisman, exec VP & account dir. — new prods. VML, Kansas City, Mo. Jon Cook, acct dir. — interactive mktg. Diageo North America: 801 Main Ave., Norwalk, Conn. 06851/Phone: 203-229-2100. Ivan Menezes, pres & CEO; Debra Kelly-Ennis, exec VP-cons strategy & mktg. Arnell Group, New York. Miles Kellam, acct dir. — Jose Cuervo. Bartle Bogle Hegarty, New York. Andrew Nathan, acct dir- Smirnoff Ice; Erin Riley, acct dir-Johnnie Walker; Sarah Thompson, head-acct mgmt- Bailey’s. Butler, Shine, Stern & Partners, Sausalito, Calif. Shelley Hughes, acct super. — Beaulieu Vineyard, Sterling Vineyards, Barton & Guestier. BBDO Worldwide, New York. Ted Gilvar, exec VP & sr acct dir. — Guinness, Red Stripe, Harp, Smithwicks. Grey, New York. Ken Dowling, exec VP-acct mgmt. — Captain Morgan, Crown Royal Canadian Whiskey, Parrot Bay, Seagram’s 7, Tanqueray, VO Canadian Whiskey. JWT, New York. Sophie Kelly, global bus dir. — Smirnoff Blue Label, Smirnoff Norsk, Smirnoff Penka, Smirnoff Red Label, Smirnoff Signatures, Smirnoff Twist, Smirnoff Black Label, Smirnoff North. MediaCom, New York. Jon Dobbin, sr VP & grp dir. — media svcs, BV Wines, Bailey’s, Captain Morgan, Ciroc, Crown Royal, Don Julio, Goldschlager, Guinness, Johnnie Walker, Jose Cuervo, Parrot Bay, Red Stripe, Seagram’s 7, Smirnoff Portfolio, Talisker, Tanqueray, VO. BFG Communications, Stamford, Conn. Kevin Meany, pres. — sls promo, Baileys, Captain Morgan, Parrot Bay, Rumple Minze, Goldschlager, Black Haus, Zwack. Colangelo, Darien, Conn. Tom Lynch, VP. — promo mktg, Bushmills, Ciroc, Diageo’s Classic Malt Scotch Selection, Don Julio, Guinness, Harp, Johnnie Walker, Jose Cuervo, Red Stripe, Smirnoff, Smirnoff Flavored Malt Beverages, Smithwick’s, Tanqueray. US Concepts, New York. Rachelle McDonough, exec VP. — on premise activation, All Brands. Winglatino, New York. Ada Mercier, sr act exec. — Hispanic adv, integrated mktg comms, Crown Royal, Smirnoff, Captain Morgan, Jose Cuervo, Johnnie Walker, Don Julio, Buchanan’s. 8 Walt Disney Co. U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . .$146,007 $142,637 2.4 Sunday magazine . . . . . . . . . . . .20,022 23,474 -14.7 B2B magazines . . . . . . . . . . . . . .14,107 19,371 -27.2 Local magazines . . . . . . . . . . . . . .1,127 541 108.5 Spanish-language magazines . . .1,043 322 224.3 Newspaper . . . . . . . . . . . . . . . . .136,313 173,568 -21.5 National newspaper . . . . . . . . . .42,546 48,440 -12.2 Spanish-language Newspaper . .2,169 1,748 24.1 FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,382 2,061 15.6 Network TV . . . . . . . . . . . . . . . .294,858 323,544 -8.9
35 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK By media 2006 2005 % chg Spot TV . . . . . . . . . . . . . . . . . . .114,354 113,839 0.5 Syndicated TV . . . . . . . . . . . . . . .32,938 40,352 -18.4 Cable TV networks . . . . . . . . . .203,494 202,386 0.5 Spanish-language TV . . . . . . . . .52,273 35,999 45.2 Network radio . . . . . . . . . . . . . . .10,044 13,419 -25.2 National spot radio . . . . . . . . . .79,589 46,017 73.0 Local radio . . . . . . . . . . . . . . . . .106,402 96,462 10.3 Outdoor . . . . . . . . . . . . . . . . . . . .45,548 45,859 -0.7 Internet . . . . . . . . . . . . . . . . . . .133,197 90,791 46.7 Measured media . . . . . . . .1,438,413 1,420,829 1.2 Unmeasured spending . . . .881,608 870,831 1.2 Total . . . . . . . . . . . . . . . . . .2,320,020 2,291,660 1.2 By brand 2006 2005 % chg Buena Vista movies . . . . . . . . .441,814 355,145 24.4 Disney . . . . . . . . . . . . . . . . . . . . .247,953 228,880 8.3 ABC . . . . . . . . . . . . . . . . . . . . . . .226,697 199,735 13.5 Disney video . . . . . . . . . . . . . . .196,723 241,466 -18.5 ESPN . . . . . . . . . . . . . . . . . . . . . .160,285 98,498 62.7 Miramax movies . . . . . . . . . . . . .41,631 195,614 -78.7 Mundo de Ingles . . . . . . . . . . . . .28,796 15,639 84.1 ABC TV stations . . . . . . . . . . . . .17,873 15,413 16.0 SOAPnet . . . . . . . . . . . . . . . . . . . .10,138 3,710 173.3 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$34,285 $31,944 7.3 Earnings . . . . . . . . . . . . . . . . . . . . .3,374 2,533 33.2 North America 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .26,565 24,806 7.1 Operating income . . . . . . . . . . . . .5,106 3,676 38.9 Division sales 2006 2005 % chg Media Networks . . . . . . . . . . . . .14,638 13,207 10.8 Parks & Resorts . . . . . . . . . . . . . .9,925 9,023 10.0 Studio Entertainment . . . . . . . . .7,529 7,857 -4.2 Consumer Products . . . . . . . . . . .2,193 2,127 3.1 Headquarters Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000. Notes John Pepper became non-executive chairman at Disney at the beginning of 2007, replacing former Sen. George Mitchell. Mr. Pepper is a former chairman-CEO of Procter & Gamble Co. In November 2006, Disney sold its 39.5% stake in E! Entertainment to Comcast Corp. for $1.23 billion. That gave Comcast 100% ownership of E!. In October 2006, Disney sold its 50% stake in Us Weekly for $300 million to Wenner Media, giving Wenner full ownership. In February 2006, Disney struck a deal with Citadel Broadcasting Corp. to merge ABC Radio—consisting of 22 radio stations and the ABC Radio Network—with Citadel. The ESPN Radio and Radio Disney networks and stations weren’t included. The merger, still pending as of May 2007, was expected to occur after the ABC Radio business was distributed to Disney shareholders. Disney bought Pixar for $7.4 billion in May 2006. That made Steve Jobs, Pixar founder and Apple chairman-CEO, the largest Disney shareholder with about a 7% stake. Personnel, brands, agencies Corporate: John Pepper, chmn; Robert A. Iger, CEO. Leo Burnett Worldwide, Chicago. Mark Burgess, sr VP & acct dir. Starcom USA, Los Angeles. Kathy Ring, exec VP & grp client leader. — media svcs. Avenue A/Razorfish, Seattle. Colin Kinsella, pres-west region. — interactive mktg. A&E Television Networks (joint venture of ABC, Hearst & NBC): 235 E. 45th St., New York, N.Y. 10017/Phone: (212) 210-1400. Abbe Raven, pres & CEO AETN; Robert DeBitetto, exec VP & gm A&E Network; Lori Peterzell, VP-adv & cons mktg. Pere Partnership, New York. Steve Keltz, sr VP-client svcs. — A&E Television. Horizon Media, New York. Ruby Gottlieb, sr VP & interactive mg dir; Oliver Maletz, sr VP-mg dir brand strategy; Heather Scamuzzi, acct super; Scott Flynn, media pln super. — media svcs, A&E Television. ABC Cable Networks Group: 3800 W. Alameda, Burbank, Calif. 91505/Phone: (818) 569-7500. Anne Sweeney, co-chmn Disney Media Networks & pres-Disney-ABC Television Group; Brian Frons, pres-daytime, Disney-ABC Television Group; Paul Lee, pres-ABC Family; Gary Marsh, pres-entertainment, Disney Channel Worldwide; Rich Ross, pres-Disney Channel Worldwide; Deborah Blackwell, exec VP & gm-SOAPnet; Laura Nathanson, exec VP-natl sls ABC Family; Tricia Wilber, exec VP- Disney media adv sls & mktg grp; Kevin Brockman, sr VP-network sls ABC Daytime & SOAPnet; Heidi Lobel, sr VP-network sls-ABC Daytime & SOAPnet; Richard Loomis, sr VP-mktg & creative Disney Channel; Patti McTeague, VP-kids comms, Disney-ABC Television Group; Nicole Nichols, sr VP-entertainment comms Disney-ABC Television Group; John Rood, sr VPbrand mktg, ABC Family; Adam Sanderson, sr VP-brand mktg. OMD Worldwide, Los Angeles. Susie Vye, acct exec. — media svcs, ABC, SOAPnet. Wieden & Kennedy, New York. Kevin Porter, media dir. — media svcs, ABC. ABC Radio Network: 13725 Montfort Dr, Dallas, Texas 75240/Phone: (972) 991-9200. John Hare, pres-Radio Inc.; Jim Robinson, pres-ABC Radio Network; Darryl Brown, exec VP, gm-ABC Radio Networks, multi-cultural. In-house. Omar Thompson, VP-mktg svcs. — media svcs. ABC Television Network: 77 W. 66th St., 500 S. Buena Vista St., New York/Burbank, N.Y. 10023/91521/Phone: (212)456-7777/(818)623- 3200. Anne Sweeney, co-chmn Disney Media Networks & pres- ABC Entertainment Los Angeles; Stephen McPherson, pres-ABC Entertainment; Brian Frons, pres-daytime, Disney-ABC Television Group; Mike Shaw, pres-sales & mktg; David Westin, pres-ABC News; Mike Benson, exec VP-mktg ABC Entertainment; Marla Provencio, exec VP-mktg ABC Entertainment; Kevin Brockman, sr VP-comms; Heidi Lobel, sr VP-network sls-ABC Daytime &
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