lna 2007 profiles Y rev1.qxp - Advertising Age

42 | Advertising Age | June 25, 2007
DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK
Division sales 2006 2005 % chg
U.S. Retail . . . . . . . . . . . . . . . . . . . .8,200 7,779 5.4
International . . . . . . . . . . . . . . . . .1,840 1,725 6.7
Bakeries & Foodservice . . . . . . . .1,780 1,740 2.3
Headquarters
General Mills/1 General Mills Blvd., Minneapolis, Minn.
55426/Phone: (763) 764-7600.
Personnel, brands, agencies
Corporate: Stephen Sanger, chmn & CEO; Ken Powell, pres &
chief operating officer; Mark Addicks, chief mktg officer; Rick
Hosfield, VP-adv; Doug Moore, VP-adv & branding.
In-house.
NAS Recruitment Communications, Philadelphia. Susan Walsh,
exec dir-bus devel. — recruitment comms.
Consumer Foods: 1 General Mills Blvd., Minneapolis, Minn.
55426/Phone: (763) 764-7600. Peter Capell, sr VP & pres-Big G
cereals; John Machusick, sr VP & pres-bakeries & foodservice;
Jim Murphy, sr VP-meals; Bob Waldron, sr VP-Yoplait &
Colombo; Kim Nelson, VP & pres-Snacks Unlimited; Jeffrey
Rotsch, sr VP-sls; Ann Simonds, pres-baking prods; Juliana
Chugg, sr VP & pres-Pillsbury USA; Ian Friendly, sr exec VP &
chief operating officer-U.S. retail; Christi Strauss, sr VP & CEO-
Cereal Ptnrs ww; Chris O’Leary, exec VP & chief operating officer-General
Mills Intl; Marc Belton, exec VP-Small Planet & 8th
Continent.
Saatchi & Saatchi, New York. Peter Hubbell, exec VP & gm-
GMI Worldwide. — Cheerios, Apple Cinnamon Cheerios, Basic
4, Berry Burst Cheerios, Berry Burst Kix, Cheerios, Clusters,
Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Count
Chocula, Fiber One, Franken Berry, Frosted Cheerios, Honey Nut
Cheerios, Kix, Lucky Charms, Multi-Grain Cheerios, Raisin Nut
Bran, Reese’s Puffs, Total, Total Corn Flakes, Total Raisin Bran,
Trix, Wheaties, Wheaties Energy Crunch, Yogurt Burst Cheerios,
Old El Paso, Progresso, Fruit by the Foot, Fruit Gushers, Fruit
Roll ups, Fruit shapes, Pillsbury Big Deluxe Classics Cookies,
Chub Cookies, Cinnamon Rolls, Crescents, Dinner Breads,
Golden Layers Biscuits, Grand Biscuits, Grands Cinnamon Rolls,
Holiday Shaped Cookies, Pie Crust, Ready to Bake Cookies,
Pilsbury Home Baked Classics, Pancakes, Toaster Scrambles,
Toaster Strudel, Totino’s Pizza Rolls, Waffles Sticks, Waffles,
Colombo, Custard, Go-Gurts, Yoplait Light, Original, Ultra,
Whips. Yoplait Smoothies & Nouriche, Trix Yogurt, Yoplait
Expresse, Original, Yumsters.
Campbell Mithun, Minneapolis. Mike Nelson, chief operating
officer; Stacy Janicki, VP & mgmt super; Amy Rooker, VP &
mgmt super; Karen Ryan, VP & mgmt super. — 8th Continent,
Betty Crocker Complete Meals, Betty Crocker Desserts, Bisquick,
Bowl Appetit, Bugles, Chex Cereal, Chex Mix, Cinnamon Toast
Crunch, French Toast Crunch, Mini Chex, Gardetto’s, Golden
Grahams, Hamburger Helper brands, Harmony cereal, Honey
Nut Chex, Lloyd’s BBQ Products, Milk ‘n Cereal bars, Nature
Valley Cereal, Nature Valley granola bars, Pop Secret Popcorn,
Specialty Potatoes, Suddenly Salad, Sunrise cereal.
Manning Selvage & Lee, Chicago. Liz van Lenten, cons practice
dir. — media svcs, pr, Betty Crocker, Old El Paso, Green Giant,
Haagen-Dazs.
Zenith Media USA, New York. Neil Ascher, exec VP & mg dir-
Zenith GPE; Becky Hom, sr VP & dir-Zenith GPE. — media svcs.
Burrell Communications Group, Chicago. Fay Ferguson, co-
CEO; Karen Goodar, VP & acct dir. — African-American adv.
Casanova Pendrill, Costa Mesa, Calif. — Hispanic adv, La
Lechera Cereal, Hamburger Helper, Nature Valley, Betty Crocker,
Cinnamon Toast Crunch.
Publicis Dialog, New York. Bryan Russiano, sr VP & exec dirinteractive.
— interactive mktg, Cheerios, Fruit By The Foot, Fruit
Roll-Ups, Gushers, Honey Nut Cheerios, Pillsbury Crescent,
Pillsbury Freezer to Microwave, Pillsbury Pie Crusts, Pillsbury
Ready to Bake Cookies, Pillsbury Toaster Strudel, Progresso, Save
Lids to Save Lives, Yoplait, Yoplait Healthy Heart, Yumsters.
Small Planet Foods: 719 Metcalf St., Sedro-Woolley, Wash.
98284/Phone: (800) 624-4123. Maria Morgan, pres; Greg Thompson,
mktg mgr.
Sterling Rice Group, Boulder, Colo. Sheila Rosen, sr acct dir. —
Cascadian Farm, Muir Glen.
3 General Motors Corp.
U.S. ad spending ($ in thousands)
By media 2006 2005 % chg
Magazine . . . . . . . . . . . . . . . . .$389,849 $473,162 -17.6
Sunday magazine . . . . . . . . . . . . . . .NA 5,099 NA
B2B magazines . . . . . . . . . . . . . . .6,774 7,691 -11.9
Local magazines . . . . . . . . . . . . . .1,482 1,487 -0.3
Spanish-language magazines . . .3,613 6,361 -43.2
Newspaper . . . . . . . . . . . . . . . . .143,982 478,875 -69.9
National newspaper . . . . . . . . . .74,215 98,916 -25.0
Spanish-language Newspaper . .1,363 2,779 -50.9
Network TV . . . . . . . . . . . . . . . .808,286 846,398 -4.5
Spot TV . . . . . . . . . . . . . . . . . . .243,553 336,525 -27.6
Syndicated TV . . . . . . . . . . . . . . .14,634 42,107 -65.2
Cable TV networks . . . . . . . . . .194,302 274,314 -29.2
Spanish-language TV . . . . . . . . .67,084 78,182 -14.2
Network radio . . . . . . . . . . . . . . .32,328 40,576 -20.3
National spot radio . . . . . . . . . .19,134 15,108 26.6
Local radio . . . . . . . . . . . . . . . . . .48,735 59,543 -18.2
Outdoor . . . . . . . . . . . . . . . . . . . .40,833 48,017 -15.0
Internet . . . . . . . . . . . . . . . . . . .118,196 103,021 14.7
Measured media . . . . . . . .2,208,363 2,918,158 -24.3
Unmeasured spending . .1,087,701 1,191,924 -8.7
Total . . . . . . . . . . . . . . . . . .3,296,064 4,110,082 -19.8
By brand 2006 2005 % chg
Chevrolet . . . . . . . . . . . . . . . . . .755,841 878,245 -13.9
GM . . . . . . . . . . . . . . . . . . . . . . . .295,479 603,283 -51.0
GMC . . . . . . . . . . . . . . . . . . . . . .261,510 300,523 -13.0
Cadillac . . . . . . . . . . . . . . . . . . . .195,590 226,535 -13.7
Saturn . . . . . . . . . . . . . . . . . . . . .184,678 189,808 -2.7
Pontiac . . . . . . . . . . . . . . . . . . . .146,031 240,253 -39.2
Buick . . . . . . . . . . . . . . . . . . . . . .122,039 177,747 -31.3
Hummer . . . . . . . . . . . . . . . . . . .117,792 125,892 -6.4
OnStar . . . . . . . . . . . . . . . . . . . . .70,271 95,420 -26.4
Saab . . . . . . . . . . . . . . . . . . . . . . .55,569 76,383 -27.2
Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence
See Page 8 for methodology.