lna 2007 profiles Y rev1.qxp - Advertising Age

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40 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK By media 2006 2005 % chg Cable TV networks . . . . . . . . . . .31,861 32,359 -1.5 Network radio . . . . . . . . . . . . . . . . . .100 343 -70.9 National spot radio . . . . . . . . . . . .9,730 7,725 26.0 Local radio . . . . . . . . . . . . . . . . . . .9,585 6,939 38.1 Outdoor . . . . . . . . . . . . . . . . . . . .11,845 6,947 70.5 Internet . . . . . . . . . . . . . . . . . . . . . .5,757 5,303 8.6 Measured media . . . . . . . . .406,228 324,076 25.3 Unmeasured spending . . . . .83,203 108,025 -23.0 Total . . . . . . . . . . . . . . . . . . . .489,432 432,101 13.3 By brand 2006 2005 % chg Old Navy . . . . . . . . . . . . . . . . . .226,199 176,094 28.5 Gap . . . . . . . . . . . . . . . . . . . . . . .129,643 106,810 21.4 Banana Republic . . . . . . . . . . . . .43,633 40,986 6.5 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$15,943 $16,023 -0.5 Earnings . . . . . . . . . . . . . . . . . . . . . . .778 1,113 -30.1 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .12,807 13,025 -1.7 Division sales 2006 2005 % chg Old Navy . . . . . . . . . . . . . . . . . . . . .6,829 6,856 -0.4 Gap . . . . . . . . . . . . . . . . . . . . . . . . .6,507 6,837 -4.8 Banana Republic . . . . . . . . . . . . . .2,548 2,301 10.7 Other . . . . . . . . . . . . . . . . . . . . . . . . . .59 29 103.4 Headquarters Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400. Notes Gap in January 2007 ousted President-CEO Paul Pressler. Chairman Robert J. Fisher stepped in as interim president-CEO. Mr. Fisher is son of Gap founder and Chairman Emeritus Donald G. Fisher. Gap in February 2007 said it would close Forth & Towne, a fledgling chain of 19 stores targeting women older than age 35. Gap opened the first Forth & Towne in August 2005. Personnel, brands, agencies Corporate: Robert Fisher, chmn & interim CEO. No agency. Banana Republic: 2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400. Jack Calhoun, pres; Chris Nicklo, VP-mktg. In-house. AR Media New York, New York. Raul Martinez, founder & creative dir; Dianne Desroches, pres. — creative, Banana Republic. PHD, San Francisco. Jeanne Selvester, gm. — print media svcs. NAS Recruitment Communications, Toronto. Franz Yap, dir-bus devel. — recruitment comms. Gap: 1 Harrison St., San Francisco, Calif. 94105/Phone: (415) 427- 2000. Marka Hansen, pres. In-house. — print media. Laird & Partners, New York. Trey Laird, founder; Kathyrn Burke, acct dir. Carat, New York. Kristin Wheeler, grp acct dir. — media plng, Gap. PHD, New York. Steve Grubbs, CEO-N. Amer.; Harry Keeshan, exec VP-natl bdcast. — TV buying. Gap Inc. Direct: 2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400. Toby Lenk, pres. In-house. Old Navy: 550 Terry Francois Blvd 4th Fl., San Francisco, Calif. 94158/Phone: (650) 952-4400. Dawn Robertson, pres; Michael Cape, exec VP-mktg. Chandelier Creative, New York. Richard Christiansen, founder & creative dir. — creative. J.L. Media, Union, N.J. Rich Russo, dir-bdcast svcs. — radio buying, Old Navy. PHD, New York. Harry Keeshan, exec VP-natl bdcast. — TV buying. 14 General Electric Co. U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . .$109,265 $112,563 -2.9 Sunday magazine . . . . . . . . . . . . .4,910 8,048 -39.0 B2B magazines . . . . . . . . . . . . . .29,869 30,531 -2.2 Local magazines . . . . . . . . . . . . . . .209 231 -9.5 Spanish-language magazines . . . .483 399 20.8 Newspaper . . . . . . . . . . . . . . . . .151,736 157,859 -3.9 National newspaper . . . . . . . . . .56,845 50,118 13.4 Spanish-language Newspaper . .1,692 2,341 -27.7 FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,513 1,259 99.7 Network TV . . . . . . . . . . . . . . . .256,497 338,233 -24.2 Spot TV . . . . . . . . . . . . . . . . . . . .47,270 55,034 -14.1 Syndicated TV . . . . . . . . . . . . . . .27,218 32,323 -15.8 Cable TV networks . . . . . . . . . .145,830 145,002 0.6 Spanish-language TV . . . . . . . . .15,592 17,445 -10.6 Network radio . . . . . . . . . . . . . . . .9,153 8,412 8.8 National spot radio . . . . . . . . . .48,342 38,091 26.9 Local radio . . . . . . . . . . . . . . . . .106,457 89,746 18.6 Outdoor . . . . . . . . . . . . . . . . . . . .22,845 33,157 -31.1 Internet . . . . . . . . . . . . . . . . . . . .60,821 47,367 28.4 Measured media . . . . . . . .1,097,546 1,168,158 -6.0 Unmeasured spending . . . .762,701 811,771 -6.0 Total . . . . . . . . . . . . . . . . . .1,860,247 1,979,929 -6.0 By brand 2006 2005 % chg Universal movies . . . . . . . . . . .450,217 505,845 -11.0 GE . . . . . . . . . . . . . . . . . . . . . . . .155,403 162,530 -4.4 NBC . . . . . . . . . . . . . . . . . . . . . . .154,496 116,715 32.4 Focus movies . . . . . . . . . . . . . . .130,711 74,442 75.6 NBC Universal video . . . . . . . .105,976 172,080 -38.4 Universal Studios . . . . . . . . . . . .20,142 15,062 33.7 Genworth . . . . . . . . . . . . . . . . . . .19,463 19,283 0.9 Bravo . . . . . . . . . . . . . . . . . . . . . .15,872 17,431 -8.9 Telemundo . . . . . . . . . . . . . . . . . .13,883 7,900 75.7 USA . . . . . . . . . . . . . . . . . . . . . . . .12,185 17,410 -30.0 Sci-Fi Channel . . . . . . . . . . . . . . .10,387 13,925 -25.4
41 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . .$163,391 $147,956 10.4 Earnings . . . . . . . . . . . . . . . . . . . .20,829 16,711 24.6 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .89,123 83,823 6.3 Division sales 2006 2005 % chg Infrastructure . . . . . . . . . . . . . . .47,429 41,803 13.5 Industrial . . . . . . . . . . . . . . . . . . .33,494 32,631 2.6 Commercial Finance . . . . . . . . .23,792 20,646 15.2 Consumer Finance . . . . . . . . . . .21,759 19,416 12.1 Healthcare . . . . . . . . . . . . . . . . . .16,562 15,153 9.3 NBC Universal . . . . . . . . . . . . . . .16,188 14,689 10.2 Corp items and eliminations . . . .4,167 3,618 15.2 Headquarters General Electric Co./3135 Easton Turnpike, Fairfield, Conn. 06828/Phone: (203) 373-2211. Notes General Electric boosted its share in MSNBC from 50% to 82% in December 2005, claiming the additional 32% from Microsoft Corp. GE in May 2007 agreed to sell its plastics business to an investor group. Personnel, brands, agencies Corporate: Jeffrey R. Immelt, chmn & CEO; Dan Henson, chief mktg officer; Judy L. Hu, global exec dir-adv & branding. BBDO Worldwide, New York. Bill Power, exec VP & ww acct dir. — GE, intl & Olympics. AtmosphereBBDO, New York. Andreas Combuechen, CEO & chief creative officer; Michael Hudnall, acct dir. — interactive mktg. VML, Kansas City, Mo. Jon Cook, mg ptnr. — interactive mktg. GE Consumer & Industrial: Appliance Park AP3-232, Louisville, Ky. 40225/Phone: (502) 452-4311. James P. Campbell, pres & CEO; Lynn S. Pendergrass, pres & CEO-Americas; Paul Klein, gmbrand & adv-cons & commercial lighting prods & major appliances. BBDO Worldwide, New York. Bill Power, exec VP & ww acct dir. — GE. OMD Worldwide, New York. Toni Racioppo, comms dir; John Hunt, group dir-natl TV investment. — media svcs. GE Consumer Finance: 777 Long Ridge Rd., Stamford, Conn. 06905/Phone: (203) 357-4000. David R. Nissen, pres & CEO; Thomas Gentile, sr VP-mktg. BBDO Worldwide, New York. Bill Power, exec VP & ww acct dir. — Genworth. VML, Kansas City, Mo. Sean Hogan, grp acct dir. — interactive mktg, Genworth. NBC Universal: 30 Rockefeller Plaza, New York, N.Y. 10112/Phone: (212) 664-4444. Jeff Zucker, pres & CEO; Ben Silverman, co-chmn-NBC Entertainment & Universal Media Studios; Marc Graboff, co-chmn-NBC Entertainment & Universal Media Studios; Beth Comstock, pres-integrated media & mktg devel, NBC Universal. DDB Worldwide Communications Group, Los Angeles. Rick Carpenter, pres-DDB Los Angeles. — Universal Pictures. In-house. — Bravo, NBC TV Network, Sci-Fi Channel, Telemundo, USA Network. Terry Hines & Associates, Los Angeles. Tim Kraus, acct exec. — Focus Features, Rogue Pictures. OMD Worldwide, Los Angeles. Chris Geraci, dir. — media buying, bdcast buying, Universal Home Video, Univeral Pictures, Universal Studio. StarLink, Chicago. Shelby Saville, sr VP & media dir; David Turman, assoc media dir. — interactive mktg & media svcs, Bravo, CNBC, MSNBC, NBC TV Network, Sci-Fi Channel, USA Network. 44 General Mills U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . . .$75,060 $67,666 10.9 Sunday magazine . . . . . . . . . . . . .3,167 5,644 -43.9 B2B magazines . . . . . . . . . . . . . . .3,385 3,955 -14.4 Spanish-language magazines . . . .534 459 16.2 Newspaper . . . . . . . . . . . . . . . . . . . .135 5,239 -97.4 National newspaper . . . . . . . . . . . . .NA 546 NA Spanish-language Newspaper . . . . .45 17 157.8 FSI . . . . . . . . . . . . . . . . . . . . . . . . .82,546 82,226 0.4 Network TV . . . . . . . . . . . . . . . . .86,817 88,303 -1.7 Spot TV . . . . . . . . . . . . . . . . . . .111,425 155,187 -28.2 Syndicated TV . . . . . . . . . . . . . . . .1,864 95 NA Cable TV networks . . . . . . . . . .183,979 168,073 9.5 Spanish-language TV . . . . . . . . .11,330 9,789 15.7 Network radio . . . . . . . . . . . . . . . .3,288 4,211 -21.9 National spot radio . . . . . . . . . . . . .364 259 40.5 Local radio . . . . . . . . . . . . . . . . . . . .146 320 -54.5 Outdoor . . . . . . . . . . . . . . . . . . . . . . .156 346 -54.8 Internet . . . . . . . . . . . . . . . . . . . .15,655 21,100 -25.8 Measured media . . . . . . . . .579,894 613,433 -5.5 Unmeasured spending . . . .340,572 238,557 42.8 Total . . . . . . . . . . . . . . . . . . . .920,466 851,990 8.0 By brand 2006 2005 % chg General Mills . . . . . . . . . . . . . . .221,247 269,776 -18.0 Yoplait . . . . . . . . . . . . . . . . . . . . .77,813 64,190 21.2 Betty Crocker . . . . . . . . . . . . . . .54,165 44,259 22.4 Pillsbury . . . . . . . . . . . . . . . . . . . .31,357 64,786 -51.6 Progresso . . . . . . . . . . . . . . . . . . .31,127 18,726 66.2 Nature Valley . . . . . . . . . . . . . . . .20,761 12,158 70.8 Chex . . . . . . . . . . . . . . . . . . . . . . .14,168 17,903 -20.9 Totino’s . . . . . . . . . . . . . . . . . . . . .14,127 9,848 43.4 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$11,640 $11,244 3.5 Earnings . . . . . . . . . . . . . . . . . . . . .1,090 1,240 -12.1 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . . .9,803 9,519 3.0 U.S. retail operating profit . . . . .1,779 1,719 3.5 Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence See Page 8 for methodology.
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