lna 2007 profiles Y rev1.qxp - Advertising Age

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3 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK WHAT’S INSIDE THE YEARBOOK WELCOME TO THE 2007 Marketer Profiles Yearbook. This yearbook is a companion to Advertising Age’s 52nd annual 100 Leading National Advertisers report published in print and on AdAge.com on June 25, 2007. Inside this yearbook, you’ll find detailed profiles of the 100 LNA companies including ad spending broken down by media and brands; listings of management and marketing executives; a tally of agencies and key agency executives; and financial results. Want to know more about agencies that work for the 100 LNA? Download the 2007 Agency Profiles Yearbook, a 100plus-page PDF book available free in the DataCenter at AdAge.com. Inside ANALYSIS Top 100 spending in perspective. LNA spending in 2006 rose 3.1% to $105 billion. Page 4 AD SPENDING, 2000-2007 The boom of 2000, bust of 2001 and uneven recovery that followed. Page 5 100 LEADERS OVER 50 YEARS How the ad market has changed since 1956. Page 5 SLICES OF THE AD SPENDING PIE Summary of measured media spending by media and category. Page 7 AD SPENDING BY MEDIA Detailed table of measured U.S. spending by media. This chart is a compilation of media spending from 18 media types monitored by TNS Media Intelligence as well as freestanding insert data from TNS’s Marx Promotion Intelligence; plus unmeasured spending estimates both for the Top 100 advertisers and all U.S. advertisers. Page 8 AD SPENDING BY CATEGORY Detailed table of measured spending by category. This chart breaks out measured media by 29 ad categories using TNS’s Stradegy data, from automotive at $19.8 billion to cigarettes & tobacco at $156 million. Page 9 LNA RANKING Leading National Advertisers ranked from 1 to 100. The list covers marketers from No. 1 Procter & Gamble ($4.9 billion) to No. 100 State Farm ($338 million). Forty marketers on the list have U.S. measured plus unmeasured ad totals above $1 billion. Page 10 MARKETER PROFILES Detailed profiles of the 100 LNA, alphabetically from Abbott Laboratories to Yum Brands. Page 12 METHODOLOGY How the Ad Age DataCenter calculated the 100 LNA. Page 8 TO REACH US ONLINE CLICK to get daily marketing news from AdAge.com CLICK for AdAge.com’s Customer Service page E-MAIL For questions about this report, e-mail DataCenter@adage.com For general editorial information, write to edit@adage.com SUBSCRIPTION/SINGLE COPY SALES 1-888-288-5900; Advertising (212) 210-0159; Library services (312) 649- 5476, (312) 649-5329 NEWS OFFICES New York (212) 210-0100; Chicago (312) 649-5200; Detroit (313) 446- 6000, Los Angeles (323) 370-2400; San Francisco (415) 538-0200; Washington (202) 662-7200 STAFF FOR THIS REPORT Bradley Johnson, director of data analytics Kevin Brown, group data manager Maureen Morrison, research editor Maura Wall, research coordinator Jess D’Amico, Katy Gallagher, Ezekiel Garnett, research assistants Vicky Perlman, information services coordinator Mike Ryan, special reports editor
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