lna 2007 profiles Y rev1.qxp - Advertising Age

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44 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK Chevrolet Motor Division: 100 Renaissance Center, Detroit, Mich. 48265- 1000/Phone: (313) 556-5000. Ed J. Peper, mktg gm; Brian Goebel, PR mgr-mktg & promo; Kim Kosak, genl dir-adv & sls promo; Paul Edwards, dir-adv & sls promo; Dan Adamcheck, dir-retail adv; Cheryl Catton, genl dir-car mktg; Russ Clark, genl dir-truck mktg. Campbell-Ewald, Warren, Mich. Mike Ryan, vice chmn & chief operating officer. — Chevrolet. Deutsch, Los Angeles. Mike Sheldon, pres-Deutsch LA. — Motorsports, Major League Baseball. GM Planworks, Detroit. Dennis Donlin, Pres & CEO. — media svcs, Chevrolet. Accentmarketing, Coral Gables, Fla. Joseph (Pepe) Machin, sr VP & grp acct dir. — Hispanic adv, natl & retail, Chevrolet. Carol H. Williams Advertising, Oakland, Calif. Carol H. Williams, pres, CEO & chief creative officer. — African-American adv, national & regional adv, Chevrolet. Digitas, Boston. Phil DeZutter, sr VP & relationship leader-digital production svcs. — digital production, Chevrolet. General Motors Service & Parts Operations: 6200 Grand Pointe Dr., Grand Blanc, Mich. 48439/Phone: (810) 606-2000. Douglas J. Herberger, GMNA VP & gm. Campbell-Ewald, Southfield, Mich. James P. Huchok, exec VP & acct dir. — ACDelco. Leo Burnett Detroit, Troy, Mich. Skip Drayton, sr VP & integrated mktg grp dir. — GM Parts, GM Goodwrench service, accessories, performance parts. GM Planworks, Detroit. Dennis Donlin, pres & CEO. — media svcs, General Motors Service. GMAC: 200 Renaissance Center, Detroit, Mich. 48265- 2000/Phone: (313) 556- 5000. Eric A. Feldstein, chmn; William F. Muir, pres & chmn-GMAC Insurance; Barbara Stokel, exec VP- N. Amer. Opers; Colleen Haesler, genl dir-N. Amer. Opers mktg & adv. Fitzgerald & Co., Atlanta. Amy Richter, grp dir. — N. Amer. regional adv, GMAC Insurance. Perich & Partners, Ann Arbor, Mich. Jill Howell, acct dir. — GMAC. GMAC Residential Holdings: 100 Witmer Rd., P.O. Box 963, Horsham, Pa. 19044/Phone: (215) 682-1000. David Applegate, chief operating officer; Richard Gillespie, exec VP & chief mktg officer. Agencies assigned on a project basis. — Ditech.com, GMAC Bank, GMAC Global Relocation, GMAC Mortgage, GMAC Real Estate. Hummer: 100 Renaissance Center, Detroit, Mich. 48265- 1000/Phone: (313) 556-5000. Martin Walsh, gm; Ross Hendrix, prod dir; Megan Stooke, mktg dir; John Roth, sls dir; Stephen Garrity, intl opers dir. Modernista, Boston. Gary Koepke, co-founder & exec creative dir; Lance Jensen, co-founder & exec creative dir. — Hummer. GM Planworks, Detroit. Dennis Donlin, pres & CEO. — media svcs, Hummer. Carol H. Williams Advertising, Oakland, Calif. Carol H. Williams, pres, CEO & chief creative officer. — African-American adv, national & regional adv, Hummer. Digitas, Boston. Phil DeZutter, sr VP & relationship leader-digital production svcs. — digital production, Hummer. OnStar Corp.: 400 Renaissance Center, P.O. Box 400, Detroit, Mich. 48265- 400/Phone: (313) 665-2783. Chet Huber, pres; Tony DiSalle, VP-sls & mktg; Andrew Young, dir-mktg. Campbell-Ewald, Warren, Mich. Timothy Keaton, exec VP & acct dir. — OnStar. GM Planworks, Detroit. Dennis Donlin, pres & CEO. — media svcs, OnStar. Accentmarketing, Coral Gables, Fla. Ana Maria Montero, acct dir. — Hispanic adv, OnStar. Digitas, Boston. Glenn Engler, exec VP & relationship leader. — digital mktg, relationship mktg, OnStar. Saab Automobile USA: 100 Renaissance Center, Detroit, Mich. 48265-1000/Phone: (313) 556-5000. Steve Shannon, gm; Mike Colleran, dir-sls; Leslie Bublin, dir-mktg. Lowe Worldwide, New York. Nick McElwee, acct dir. — Saab. GM Planworks, Detroit. Dennis Donlin, pres & CEO. — media svcs, Saab. Digitas, Boston. Glenn Engler, exec VP & relationship leader; Phil DeZutter, sr VP & relationship leader-digital production svcs. — digital mktg, relationship mktg, digital production, Saab. Saturn Corp.: 100 Renaissance Center, Detroit, Mich. 48265- 1000/Phone: (313) 665-5000. Jill Lajdziak, gm; Dan Keller, dir-mktg; Scott McLaren, adv mgr-cars; David Koziara, adv mgr-trucks. Deutsch, Los Angeles. Mike Sheldon, pres-Deutsch LA. — Saturn. GM Planworks, Detroit. Dennis Donlin, pres & CEO. — media svcs, Saturn. Digitas, Boston. Glenn Engler, exec VP & relationship leader; Phil DeZutter, sr VP & relationship leader-digital production svcs. — digital mktg & production, Saturn. 7 GlaxoSmithKline U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . .$383,277 $240,185 59.6 Sunday magazine . . . . . . . . . . . .53,741 24,735 117.3 B2B magazines . . . . . . . . . . . . . . .2,077 1,550 34.0 Spanish-language magazines . . . .246 129 90.6 Newspaper . . . . . . . . . . . . . . . . . .28,249 20,893 35.2 National newspaper . . . . . . . . . . .4,348 2,045 112.6 Spanish-language Newspaper . . . . . .8 35 -75.9 FSI . . . . . . . . . . . . . . . . . . . . . . . . .23,179 22,342 3.7 Network TV . . . . . . . . . . . . . . . .430,096 441,077 -2.5 Spot TV . . . . . . . . . . . . . . . . . . . .33,641 48,354 -30.4 Syndicated TV . . . . . . . . . . . . . .134,607 89,901 49.7 Cable TV networks . . . . . . . . . .167,829 261,672 -35.9 Spanish-language TV . . . . . . . . . .3,492 2,930 19.2 National spot radio . . . . . . . . . . . .6,595 9,334 -29.3 Network radio . . . . . . . . . . . . . . . .3,767 4,256 -11.5 Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence See Page 8 for methodology.
45 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK By media 2006 2005 % chg Local radio . . . . . . . . . . . . . . . . . . .3,834 7,068 -45.8 Outdoor . . . . . . . . . . . . . . . . . . . . .1,336 1,829 -27.0 Internet . . . . . . . . . . . . . . . . . . . .15,120 14,075 7.4 Measured media . . . . . . . .1,295,441 1,192,411 8.6 Unmeasured spending . .1,148,787 1,057,421 8.6 Total . . . . . . . . . . . . . . . . . .2,444,228 2,249,832 8.6 By brand 2006 2005 % chg Advair . . . . . . . . . . . . . . . . . . . . .194,699 136,897 42.2 Boniva . . . . . . . . . . . . . . . . . . . . .100,480 66,447 51.2 Valtrex . . . . . . . . . . . . . . . . . . . . .99,464 72,108 37.9 Avodart . . . . . . . . . . . . . . . . . . . . .97,812 39,002 150.8 Glaxo . . . . . . . . . . . . . . . . . . . . . . .92,538 162,309 -43.0 Requip . . . . . . . . . . . . . . . . . . . . .91,625 26,777 242.2 Coreg . . . . . . . . . . . . . . . . . . . . . .80,853 17,833 353.4 Imitrex . . . . . . . . . . . . . . . . . . . . .80,367 82,211 -2.2 Vesicare . . . . . . . . . . . . . . . . . . . .68,205 54,341 25.5 Wellbutrin . . . . . . . . . . . . . . . . . . .56,128 108,137 -48.1 Nicoderm . . . . . . . . . . . . . . . . . . .30,543 29,185 4.7 Tums . . . . . . . . . . . . . . . . . . . . . . .29,696 35,730 -16.9 Commit . . . . . . . . . . . . . . . . . . . . .28,774 29,709 -3.1 Avandia . . . . . . . . . . . . . . . . . . . . .25,690 29,837 -13.9 Nicorette . . . . . . . . . . . . . . . . . . .22,511 24,096 -6.6 Abreva . . . . . . . . . . . . . . . . . . . . .22,303 19,528 14.2 Breathe Right . . . . . . . . . . . . . . .21,002 16,087 30.5 Aquafresh . . . . . . . . . . . . . . . . . .19,475 18,132 7.4 Flonase . . . . . . . . . . . . . . . . . . . . .17,007 112,819 -84.9 Sensodyne . . . . . . . . . . . . . . . . . .16,827 15,380 9.4 Fiber Choice . . . . . . . . . . . . . . . .13,338 6,884 93.8 PoliGrip . . . . . . . . . . . . . . . . . . . . .10,470 16,423 -36.3 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$42,534 $39,259 8.3 Earnings . . . . . . . . . . . . . . . . . . . . .8,177 6,047 35.2 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .18,961 16,505 14.9 Division sales 2006 2005 % chg Pharmaceuticals . . . . . . . . . . . . .36,771 33,823 8.7 Consumer healthcare . . . . . . . . .5,763 5,437 6.0 Headquarters GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, United Kingdom TW8 9GS/Phone: 44-20-8047-5000. U.S. Headquarters GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100. Notes Advertising figures for GlaxoSmithKline includes the Boniva (osteoporosis) and Vesicare (overactive bladder) drugs that it holds in joint ventures, respectively, with Roche Holdings and Astellas Pharma U.S. (part of Tokyo-based Astellas Pharma). Personnel, brands, agencies Corporate: J.P. Garnier, CEO; David Stout, pres-pharmaceutical opers; Chris Viehbacher, pres-U.S. pharmaceuticals. DraftFCB, New York. Sarah Wilcox, exec VP & dir Draft Health. — GlaxoSmithKline. Publicis Mid-America, Dallas. Carter Keith, sr VP & gp acct dir. — media buying, BC Analgesics, Beano food enzyme supplements, Cervarix, Goody’s headache powder, Os-cal, Phazyme gas relief. Casanova Pendrill, Costa Mesa, Calif. — Hispanic adv, Alli, Aquafresh, Sensodyne, Tums. GlaxoSmithKline Consumer Healthcare: 100 Beecham Dr., Pittsburgh, Pa. 15205/Phone: (412) 928-1000. John Clark, pres. Arnold Worldwide, New York. Barry Silverstein, exec VP & grp dir. — Citrucel, Commit, Nicoderm CQ , Nicorette. Grey, New York. Maureen Maldari, exec VP-acct mgmt. — Abreva, Aquafresh Extreme Clean, Aquafresh toothpaste, Flex toothbrushes, Sensodyne, Super Poli-Grip. Publicis, Dallas. Carter Keith, sr VP, grp acct dir. — BC Analgesics, Beano food enzyme supplements, Cervarix, Goody’s headache powder, Os-cal, Phazyme gas relief. MediaCom, New York. Sal Sannino, sr VP & grp dir. — media svcs, All OTC, Aquafresh toothpaste, Fiber Choice, Os-Cal calcium tablets, Polident denture cleaners, Sensodyne toothpaste. MPG, New York. Eva Kantrowitz, sr VP & grp acct dir. — media plng, Nicoderm, Nicorette, Commit, Tums, Citrucel. Optimedia International U.S., Dallas. Tom Scott, sr VP, grp dirstrategic comms. — media plng, BC headache powder, Beano, Goody’s headache powder, Os-Cal, Phazyme. Footsteps, New York. Danielle Austen, grp acct dir; Naomi Ramsey, acct dir; Jackie Cruz, acct super. — African-American adv, GlaxoSmithKline. Winglatino, New York. Jackie Bird, pres & CEO; Tony Dagnery, VP-bus devel. — Hispanic integrated mktg comms, Aquafresh, Sensodyne, Tums. GlaxoSmithKline Pharmaceuticals: 1 Franklin Plaza, 200 N. 16th St., Philadelphia, Pa. 19102/Phone: (888) 825-5249. Chris Viehbacher, pres-U.S. pharmaceuticals; David Stout, pres- pharmaceutical opers; Bob Ingram, vice chmn-pharmaceuticals. BBDO Worldwide, New York. Ray Hilton, exec VP. — Avandia, Levitra, Malarone, Twinrix. CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; Darlene Dobry, pres-Carbon (a CommonHealth Co.). — Alli, Avandamet, Avandia, Avodart. Grey, New York. Maureen Maldari, exec VP-acct mgmt. — Allermist, Flonase. IW Group, New York. Hiroko Hatanaka, acct dir. — Epivir. McCann HumanCare. Andrew Schirmer, mg dir McCann HumanCare. — Avodart, Coreg, Paxil CR, Requip. Torre Lazur McCann, Parsippany, N.J. Marci Piasecki, CEO. — Advair, Avodart, Oncology franchise, Veramyst. DraftFCB HealthCare, New York. Sheri Rosenblatt, exec VP & grp mgmt dir; Kerry Dwyer, sr VP & grp mgmt dir; Bob Karczewski, sr VP & grp mgmt dir. — mktg svcs, Augmentin XR, Boostrix, Energix-B, Havrix, Infanrix, Lamictal-Epilepsy, Lamictal- Bipolar, Timentin, Twinrix, Valtrex, Wellbutrin XL. Euro RSCG Worldwide, New York. Paul Klein, mg dir- Euro RSCG Tonic. — mktg svcs, Advair, Boniva, Imitrex, Trexima, Valtrex, Vesicare. MediaCom, New York. Sal Sannino, sr VP, grp dir. — media svcs, All OTC.
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