lna 2007 profiles Y rev1.qxp - Advertising Age

48 | Advertising Age | June 25, 2007
DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK
Honda Power Equipment: 4900 Marconi Dr., Alpharetta, Ga.
30005/Phone: (678) 339-2600. Akira Imai, VP; Steve Bailey, VP;
John Lally, mgr-natl adv.
Frank/Best International, Nashville, Tenn. Bobby Frank, pres &
gm; Gunnar Eng, VP-client svcs; Tim Best, exec VP & creative
dir. — Honda Power Equipment.
Motorcycle Division: 1919 Torrance Blvd., Torrance, Calif. 90501-
2746/Phone: (310) 783-2000. Raymond Blank, sr VP; Robert Gurga,
asst VP-mktg; Wayne Toyota, sr mgr-motorcycle adv & logistics;
Lee Edmunds, mgr-motorcycle adv.
Dailey & Associates, Los Angeles. Mike Perdiago, exec VP & mg
dir. — Honda all-terrain vehicles, motorcycles, personal watercraft,
scooters & Honda Rider’s Club of America.
54 Hyundai Motor Co.
U.S. ad spending ($ in thousands)
By media 2006 2005 % chg
Magazine . . . . . . . . . . . . . . . . . .$95,655 $63,842 49.8
B2B magazines . . . . . . . . . . . . . . . . .994 1,089 -8.7
Local magazines . . . . . . . . . . . . . . . .NA 10 NA
Spanish-language magazines . . . .831 1,025 -18.9
Newspaper . . . . . . . . . . . . . . . . . . .1,357 3,259 -58.4
National newspaper . . . . . . . . . . .3,354 2,165 54.9
Spanish-language Newspaper . . . .205 9 NA
Network TV . . . . . . . . . . . . . . . .150,187 114,501 31.2
Spot TV . . . . . . . . . . . . . . . . . . .143,503 121,577 18.0
Syndicated TV . . . . . . . . . . . . . . .35,000 22,924 52.7
Cable TV networks . . . . . . . . . . .57,798 47,000 23.0
Spanish-language TV . . . . . . . . .33,894 25,567 32.6
Network radio . . . . . . . . . . . . . . . . . .NA 15 NA
National spot radio . . . . . . . . . . . .1,479 386 283.4
Local radio . . . . . . . . . . . . . . . . . . .8,052 8,145 -1.1
Outdoor . . . . . . . . . . . . . . . . . . . . .3,380 5,753 -41.2
Internet . . . . . . . . . . . . . . . . . . . .14,449 8,675 66.6
Measured media . . . . . . . . .550,138 425,941 29.2
Unmeasured spending . . . .235,773 182,546 29.2
Total . . . . . . . . . . . . . . . . . . . .785,911 608,487 29.2
By brand 2006 2005 % chg
Hyundai . . . . . . . . . . . . . . . . . . .550,137 425,936 29.2
Sales & earnings ($ in millions)
Worldwide 2006 2005 % chg
Sales . . . . . . . . . . . . . . . . . . . . . .$28,566 $29,458 -3.0
Earnings . . . . . . . . . . . . . . . . . . . . .1,642 2,527 -35.0
U.S. 2006 2005 % chg
Sales . . . . . . . . . . . . . . . . . . . . . . . . . .NA 13,836 NA
Headquarters
Hyundai Motor Co./231 Yangjai-dong, Seocho-gu, Seoul, South
Korea 137-938/Phone: 82-2-3464-1114.
U.S. Headquarters
Hyundai Motor Co./Hyundai Motor America, 10550 Talbert Ave.,
Fountain Valley, Calif. 92728/Phone: (714) 965-3000.
Notes
Hyundai Motor America in August 2006 hired Steve Wilhite as
chief operating officer with responsibility for strategic develop-
ment, sales, marketing, communications, parts and service. The
post had been vacant since Bob Cosmai resigned in January 2006.
Mr. Wilhite resigned as Nissan Motor Corp.’s Tokyo-based senior
VP-global marketing to take the job. He earlier worked at
Volkswagen and Apple.
In February 2007, six months after Mr. Wilhite’s arrival, Hyundai
began a U.S. agency review. In April 2007, it moved its national
creative account to Omnicom’s Goodby, Silverstein & Partners
from independent Richards Group.
Hyundai Motor Co. as of December 2006 owned 38.67% of Kia
Motors Corp.
Personnel, brands, agencies
Corporate: Mong-Koo Chung, chmn & CEO; Dong-Jin Kim, vice
chmn & CEO.
Hyundai Motor America: 10550 Talbert Ave., Fountain Valley, Calif.
92728/Phone: (714) 965-3000. Joel Ewanick, VP-mktg; David
Zuchowski, VP-natl sls; John Krafcik, VP-prod devel & strategic plng.
Goodby, Silverstein & Partners, San Francisco. Todd Grantham,
grp acct dir. — Hyundai.
Carat North America, Los Angeles. Tom Somerset, sr VP & grp
acct dir. — media svcs, Huyndai.
74 IBM Corp.
U.S. ad spending ($ in thousands)
By media 2006 2005 % chg
Magazine . . . . . . . . . . . . . . . . . .$14,503 $38,001 -61.8
B2B magazines . . . . . . . . . . . . . .81,095 60,555 33.9
Spanish-language magazines . . . .263 200 31.4
Newspaper . . . . . . . . . . . . . . . . . . .4,497 571 687.3
National newspaper . . . . . . . . . .17,137 36,601 -53.2
Spanish-language Newspaper . . . . .51 44 17.4
Network TV . . . . . . . . . . . . . . . . .75,900 104,733 -27.5
Spot TV . . . . . . . . . . . . . . . . . . . . . . .101 274 -63.0
Syndicated TV . . . . . . . . . . . . . . . . .264 2,067 -87.2
Cable TV networks . . . . . . . . . . .23,215 30,148 -23.0
National spot radio . . . . . . . . . . . . .891 212 319.8
Local radio . . . . . . . . . . . . . . . . . . . . . .12 58 -79.3
Outdoor . . . . . . . . . . . . . . . . . . . . .1,468 25 NA
Internet . . . . . . . . . . . . . . . . . . . .13,034 9,606 35.7
Measured media . . . . . . . . .232,431 283,094 -17.9
Unmeasured spending . . . .284,082 263,947 7.6
Total . . . . . . . . . . . . . . . . . . . .516,513 547,041 -5.6
By brand 2006 2005 % chg
IBM . . . . . . . . . . . . . . . . . . . . . . .226,783 277,228 -18.2
Sales & earnings ($ in millions)
Worldwide 2006 2005 % chg
Sales . . . . . . . . . . . . . . . . . . . . . .$91,424 $91,134 0.3
Earnings . . . . . . . . . . . . . . . . . . . . .9,492 7,934 19.6
U.S. 2006 2005 % chg
Sales . . . . . . . . . . . . . . . . . . . . . . .39,511 38,817 1.8
Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence
See Page 8 for methodology.