lna 2007 profiles Y rev1.qxp - Advertising Age

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30 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK Personnel, brands, agencies Corporate: E. Neville Isdell, chmn & CEO; Danny Strickland, sr VP-chief innovation, rsch and devel officer; Muhtar Kent, chief operating officer; Thomas Mattia, sr VP & dir-ww public affairs & comms. Leo Burnett Worldwide, Chicago. John Gatti, exec VP & mg dir. — corporate, new products. NAS Recruitment Communications, Salt Lake City. Brian Rollins, dir-bus devel. — recruitment mktg. Coca-Cola North America: 1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121. Sandy Douglas, pres; Katie Bayne, chief mktg officer. Anomaly, New York. Carl Johnson, ptnr; Mike Byrne, ptnr & creative dir. — brand innovations, Dasani, Gold Peak, Nestea. Crispin Porter & Bogusky, Miami. Alex Bogusky, chief creative officer. — Coca-Cola Zero, Sprite. Doner, Southfield, Mich. Monica Tysell, exec VP & acct mgmt dir. — Minute Maid, Simply Orange. Fitzgerald & Co., Atlanta. Joy Rowland, acct dir; Chris Hooper, grp acct dir. — N. Amer. regional adv, Coca-Cola. Kirshenbaum Bond & Partners, New York. Allie Sabol, acct dir. — Tab Energy. Mother, New York. Rob Thorsen, chief strategist. — Full Throttle. Ogilvy & Mather Worldwide, New York. Scott Flood, sr ptnr & ww mg dir. — Fanta. Publicis, New York. Leigh Baker, sr VP & grp acct dir. — VAULT. Venables, Bell & Partners, San Francisco. Nick Johnson, grp mgmt dir. — Fresca. Wieden & Kennedy, Portland, Ore. Lee Davis, acct dir. — Powerade, Coca-Cola, Diet Coke. Agencies assigned on a project basis. — regional agencies, Barq’s. Starcom MediaVest Group, New York. Nancy Mullahy, exec dir. — media svcs. Arc Worldwide, Atlanta. Kate Neil, VP & acct dir. — sls promo, cust mktg. Lapiz Hispanic Marketing, Chicago. Marco Azucena, acct super. — Hispanic adv, Coca-Cola Classic. Manning Selvage & Lee, Atlanta. Rob Baskin, mg dir. — corp comms, multiple brands. Momentum Worldwide, New York. Belinda Brennan, acct exec. — sls promo, retail & event mktg, Coca-Cola, Diet Coke, Sprite, Fanta, Minute Maid, Powerade, Dasani. Studiocom, Atlanta. Blakely Ginn, acct dir & client ptnr; Lai Becker, VP-client svcs. — interactive mktg, Coca-Cola, cokestudios.com, mycokerewards.com. 67 Comcast Corp. U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . . .$28,789 $20,251 42.2 B2B magazines . . . . . . . . . . . . . . .4,488 4,031 11.3 Local magazines . . . . . . . . . . . . . . .344 250 37.6 Spanish-language magazines . . . . .34 20 67.5 Newspaper . . . . . . . . . . . . . . . . . .75,003 82,545 -9.1 National newspaper . . . . . . . . . . .3,042 1,709 78.1 By media 2006 2005 % chg Spanish-language Newspaper . . . .649 628 3.4 FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 18 56.7 Network TV . . . . . . . . . . . . . . . . .43,916 35,539 23.6 Spot TV . . . . . . . . . . . . . . . . . . .136,970 110,564 23.9 Syndicated TV . . . . . . . . . . . . . . . . . .NA 20 NA Cable TV networks . . . . . . . . . . . . . .626 100 526.8 Network radio . . . . . . . . . . . . . . . .2,072 1,439 44.0 National spot radio . . . . . . . . . .22,990 19,927 15.4 Local radio . . . . . . . . . . . . . . . . . .61,363 65,695 -6.6 Outdoor . . . . . . . . . . . . . . . . . . . .13,990 13,639 2.6 Internet . . . . . . . . . . . . . . . . . . . .32,054 16,434 95.1 Measured media . . . . . . . . .426,360 372,808 14.4 Unmeasured spending . . . .142,120 124,269 14.4 Total . . . . . . . . . . . . . . . . . . . .568,480 497,077 14.4 By brand 2006 2005 % chg Comcast . . . . . . . . . . . . . . . . . . .359,373 299,485 20.0 E! . . . . . . . . . . . . . . . . . . . . . . . . . .39,782 49,439 -19.5 Sales & earnings ($ in millions) Worldwide & U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$24,966 $21,075 18.5 Earnings . . . . . . . . . . . . . . . . . . . . .2,533 928 173.0 Headquarters Comcast Corp./1500 Market St., Philadelphia, Pa. 19102/Phone: (215) 665-1700. Notes In November 2006, Comcast bought Walt Disney Co.’s 39.5% stake in E! Entertainment for $1.23 billion. That gave Comcast 100% ownership of E!. Comcast in September 2006 rebranded OLN, a cable sports channel, as Versus. OLN in 2006 had measured spending of $9.6 million; Versus had spending of $3.8 million. Comcast Corp. and Time Warner’s Time Warner Cable in July 2006 bought the assets of bankrupt Adelphia Communications Corp. Late that month, Comcast and Time Warner swapped some cable systems, most acquired from Adelphia, to streamline their geographic clusters of subscribers. Personnel, brands, agencies Corporate: Brian L. Roberts, chmn & CEO; Stephen B. Burke, exec VP & chief operating officer. Comcast Cable Communications: 1500 Market St., Philadelphia, Pa. 19102/Phone: (215) 665-1700. Stephen B. Burke, pres; David N. Watson, exec VP-opers; David A. Juliano, exec VP-mktg & prod devel. Goodby, Silverstein & Partners, San Francisco. Brian McPherson, grp acct dir. — Comcast Cable/Digital Cable, Comcast High-Speed Internet, Comcast Digital Voice. Richards Group, Dallas. David Hall, principal; Lennon Courtney, creative grp head. — Comcast Workplace, Comcast One.
31 | Advertising Age | June 25, 2007 DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK Comcast Content: 1500 Market St., Philadelphia, Pa. 19102/Phone: (215) 665-1700. Jeff Shell, pres; David T. Cassaro, pres- Comcast Network sls; Ted Harbert, pres-E!/Style Networks; Gavin Harvey, pres-OLN; Page Thompson, pres-Golf Channel; Diane Robina, pres-emerging networks; Rod Shanks, gm-AZN Television; Neal Tiles, pres-G4; Sandy Wax, pres-PBS KIDS Sprout; Jack Williams, pres-Comcast SportsNet. In-house. — E! Omelet, Los Angeles. Steven Amato, founder; Shervin Samari, founder. — interactive mktg, G4. Comcast Spectacor: 3601 S. Broad St., Philadelphia, Pa. 19148/Phone: (215) 336- 3600. Edward M. Snider, chmn; Fred A. Shabel, vice chmn; Peter A. Luukko, pres. In-house. — Philadelphia Flyers, Philadelphia 76ers. 96 ConAgra Foods U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . . .$30,316 $15,124 100.4 Sunday magazine . . . . . . . . . . . . .1,675 5,869 -71.5 B2B magazines . . . . . . . . . . . . . . .1,623 1,253 29.6 Spanish-language magazines . . . . . .8 13 -37.5 Newspaper . . . . . . . . . . . . . . . . . . . .131 66 97.6 National newspaper . . . . . . . . . . . . .NA 238 NA Spanish-language Newspaper . . . . . .2 4 -57.5 FSI . . . . . . . . . . . . . . . . . . . . . . . . .29,352 30,218 -2.9 Network TV . . . . . . . . . . . . . . . . .51,022 55,567 -8.2 Spot TV . . . . . . . . . . . . . . . . . . . . .3,171 5,294 -40.1 Syndicated TV . . . . . . . . . . . . . . .21,099 21,230 -0.6 Cable TV networks . . . . . . . . . . .38,198 37,525 1.8 Spanish-language TV . . . . . . . . . .3,410 NA NA National spot radio . . . . . . . . . . . . .424 1,658 -74.4 Local radio . . . . . . . . . . . . . . . . . . .2,023 2,381 -15.0 Outdoor . . . . . . . . . . . . . . . . . . . . . . . .65 511 -87.3 Internet . . . . . . . . . . . . . . . . . . . . . . .558 967 -42.3 Measured media . . . . . . . . .183,075 177,919 2.9 Unmeasured spending . . . .183,075 177,919 2.9 Total . . . . . . . . . . . . . . . . . . . .366,151 355,838 2.9 By brand 2006 2005 % chg Orville Redenbacher . . . . . . . . .23,825 18,123 31.5 Pam . . . . . . . . . . . . . . . . . . . . . . . .18,638 11,826 57.6 Healthy Choice . . . . . . . . . . . . . .16,904 17,540 -3.6 Marie Callender . . . . . . . . . . . . . .16,820 7,906 112.7 Reddi-Wip . . . . . . . . . . . . . . . . . . .11,016 12,402 -11.2 Banquet . . . . . . . . . . . . . . . . . . . .10,954 17,201 -36.3 Slim Jim . . . . . . . . . . . . . . . . . . . .10,885 3,134 247.3 Chef Boyardee . . . . . . . . . . . . . .10,323 12,704 -18.7 Sales & earnings ($ in millions) Worldwide 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . .$11,579 $11,504 0.7 Earnings . . . . . . . . . . . . . . . . . . . . . . .534 642 -16.8 U.S. 2006 2005 % chg Sales . . . . . . . . . . . . . . . . . . . . . . .10,279 10,304 -0.2 Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence See Page 8 for methodology. Division sales 2006 2005 % chg Consumer Foods . . . . . . . . . . . . . .6,600 6,716 -1.7 Food & Ingredients . . . . . . . . . . . .3,189 2,986 6.8 Trading & Merchandising . . . . . . .1,186 1,224 - 3.1 International Foods . . . . . . . . . . . . .604 578 4.5 Headquarters ConAgra Foods/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 595-4000. Notes ConAgra in October 2006 sold its branded meet business to Smithfield Foods. Brands included Armour, Eckrich, Margherita and LunchMakers. Concurrent with that deal, Smithfield arranged the sale of ConAgra’s Butterball and Longmont turkey brands to Carolina Turkeys, which adopted the name Butterball LLC. Smithfield owns 49% of Butterball LLC. Personnel, brands, agencies Corporate: Gary Rodkin, pres & CEO; Joan Chow, chief mktg officer. ConAgra Consumer Foods: 5 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 595- 6000. Dean Hollis, pres & CEO. DDB Worldwide Communications Group, San Francisco. Mary Moudry, pres. — Banquet frozen foods, Banquet Dessert Bakes, Banquet Homestyle Bakes, Chef Boyardee, Hunt’s Snack Pack, LaChoy, Manwich, Marie Callender’s, Swiss Miss, Ro*Tel Tomatoes, Wolf Brand Chili. Nitro, New York. Elizabeth Gullet, dir-client svcs. — Egg Beaters, Healthy Choice frozen, Healthy Choice soups, Hunt’s, Hebrew National, Pam. Wonder Group, Cincinnati. Dave Siegel, pres. — Kid Cusine. Agency in review. — Orville Reddenbacher, Reddi Wip, Slim Jim. MediaCom, New York. Jill Langan, sr ptnr & gp dir. — media svcs, frozen foods, grocery, and refrigerated snacks. Wunderman, New York. — direct mktg. 13 DaimlerChrysler U.S. ad spending ($ in thousands) By media 2006 2005 % chg Magazine . . . . . . . . . . . . . . . . .$150,609 $297,917 -49.4 Sunday magazine . . . . . . . . . . . . .4,066 2,297 77.0 B2B magazines . . . . . . . . . . . . . .10,479 8,407 24.6 Local magazines . . . . . . . . . . . . . . .152 261 -41.7 Spanish-language magazines . . .1,375 3,348 -58.9 Newspaper . . . . . . . . . . . . . . . . .125,354 193,913 -35.4 National newspaper . . . . . . . . . .39,063 32,326 20.8 Spanish-language Newspaper . .1,515 1,824 -16.9 Network TV . . . . . . . . . . . . . . . .291,495 241,277 20.8 Spot TV . . . . . . . . . . . . . . . . . . .500,436 526,767 -5.0 Syndicated TV . . . . . . . . . . . . . . . .4,070 5,144 -20.9 Cable TV networks . . . . . . . . . .167,060 164,714 1.4 Spanish-language TV . . . . . . . . .35,973 34,683 3.7 Network radio . . . . . . . . . . . . . . . .1,601 2,439 -34.4 National spot radio . . . . . . . . . . . .5,129 4,555 12.6
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