CHUK July/August2018

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“I’ve struggled with my identity. Overcoming these challenges has made me stronger” Guy Tang With the launch of #mydentity in the UK, Guy Tang hopes to not only provide colourists with in-demand shades, but also empower them to create the colours they’ve always dreamed of
Scroll through Guy Tang’s Instagram feed and you wouldn’t think he’d ever suffered from an identity crisis. With 2.3 million Instagram followers, he’s a social media sensation. But growing up it was a different story. He didn’t know who he was, what he wanted to do in life, or what his purpose was. Then he found hair and he found direction. “I found my purpose. It was to make a difference; change the world by doing hair,” says Guy. “But more than that it was to be a friend, a #hairbestie, and inspire other stylists just like me to find their identity, because I had such a hard time finding mine.” From this grew #mydentity. “I created #mydentity because I wanted to customise colours that we all dream of – hues that are missing from today’s hair colour,” explains Guy. He wanted to create a range that brings back the fun and excitement in our industry. Most of all, he wanted to create a community that empowers the #hairbestie family, and enables all colourists and stylists to find their #mydentity, because “when you know who you are, you have the courage to do anything you dream”. With the support of millions of #hairbesties around the world, you can now create the most demanding hair shades of the season with Guy Tang’s #mydentity. It’s the first influencer brand created by the biggest social media superstar in the professional hair industry worldwide. And now it’s arrived on UK shores, with nearly 50 new shades set to join the collection this summer!
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In print•online•everywhere! £4
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S E S S I O N TO SALON SINCE 1959 W
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ESSENTIAL HAIRCARE USES RENEWABLE E
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Be a COLOUR ADDICT SUMMER SOLUTIONS
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#LCT18 L’ORÉAL STAR AWARD WINNER
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Page 117: CREATIVE HEAD ADVERTORIAL Guy Tang
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Page 149 and 150: CREATIVE HEAD 97 Sam Burnett
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CHUK July/August2018

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