CHUK July/August2018

THE BIG IDEA
GHD X
LULU GUINNESS
BRITISH STYLE ICONS Lulu Guinness and ghd have
teamed up to battle breast cancer. Adding to the brand’s timehonoured
tradition of support, the ghd x Lulu Guinness collection
features Lulu’s iconic lip print on the ghd gold styler and ghd air
hairdryer, with £10 from every purchase going straight to Breast Cancer
Now. In the past 14 years ghd collaborations with global breast cancer
charities have raised more than £10 million. “I spent a lot of time looking
at different pink effects,” Lulu told Creative HEAD exclusively. “I just
wanted something subtle – not what I’m usually known for! – and pretty.
Making something hard, like a styler, into something soft was the
challenge. This way you can own something pretty and still give back
to Breast Cancer Now. Everyone does their own bit – I just want to
bring something which distracts you if you’re going through
a hard time, to bring a moment of joy when you need it.”
And for every pouting selfie posted on Instagram with
#KissThisCancer, tagging @ghdhair and
@breastcancernow, ghd will donate an
additional £1. Pucker up!
CREATIVE HEAD
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