CHUK July/August2018
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EVERY CLIENT IS<br />
UNIQUE.<br />
SO IS THEIR<br />
HAIR<br />
AS CLIENTS BECOME MORE DEMANDING, IT’S MORE IMPORTANT<br />
THAN EVER TO PROVIDE A TRULY CUSTOMISED SALON EXPERIENCE<br />
CREATIVE HEAD ADVERTORIAL<br />
TIGI Copyright Care is a new, 100 per cent professional, premium brand that delivers<br />
personalised, perfect results every time, with truly customised in-salon care services<br />
and revolutionary products that celebrate your artistry and copyright your client’s look.<br />
Designed to complement TIGI copyright©olour, new TIGI Copyright Care enables<br />
you to go beyond beautiful bespoke colour with hair diagnosis and a new customised<br />
care and create regime for professional, personal, perfect results every time.<br />
Developed by TIGI in close collaboration with International artistic director Anthony<br />
Mascolo and the TIGI Creative Team, TIGI Copyright Care is the result of extensive<br />
global research into emerging cultural trends and consumer preferences. The<br />
founding principle of TIGI is to inspire hairdressers, empowering them to progress<br />
their work, build their teams, develop client loyalty and ultimately grow their business.<br />
That’s why TIGI Copyright Care is supported by first-class education, social media,<br />
digital and visual assets and absolute commitment to the professional hairdresser.<br />
“Just like TIGI copyright©olour range, we want<br />
you to excite and inspire your clients with<br />
personalised, perfect results every time. Each<br />
client’s hair is different. With TIGI Copyright<br />
Care you can go beyond the creation of<br />
beautiful, bespoke colours to also offer truly<br />
customised, in-salon care services to celebrate<br />
your artistry and ‘copyright’ every client’s look”<br />
ANTHONY MASCOLO
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