CHUK July/August2018

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We’re feeling Supersonic You spoke, they listened. Say hello to the Dyson Supersonic hair dryer Professional edition, re-engineered and ready for your salon You have exacting standards. As a professional hair stylist, your tools need to be perfect, extensions of your hands to enable you to craft, to thrill. With your client, perfection is an obsession – in your salon, backstage, on shoots. That’s something you have in common with a Dyson engineer… More than two years ago, teams of Dyson engineers worked with renowned hair stylists to develop a bespoke-designed hair dryer for professionals. As with any piece of technology, Dyson’s engineers are never satisfied. You spoke; they listened. Those teams absorbed all the feedback stylists had from the salon front line, and they set themselves a new task – making the Supersonic truly superb for the demands of everyday salon use. This is a premium hair dryer re-engineered for your needs, day in and day out. You’ll find an improved filter, built to handle all the super-hold hairspray your team can mist. And what makes this extra clever is that it’s magnetic, removable and washable (you even get a tailored cleaning brush to help you do the job – and your dryer has a little light to prompt you when it needs a clean). Magnetic attachments are now even stronger, so you won’t knock them off when blow-styling hair at 60mph. You also get a wider and thinner nozzle that focuses air flow for laser-focused precision styling and, with cool grip edges, you won’t burn your fingers either. Flexibility? Naturally – with an even longer cable (it’s now 3.3 metres) you can manoeuvre yourself around your client with ease. This is all on top of the fabulous fundamentals – inside each Dyson Supersonic is powerful Dyson digital motor V9 that’s six-times faster than other hair dryer motors,* and hidden in the handle for better balance. Fused with its clever Air Multiplier technology, the Supersonic produces a high-velocity jet of controlled air. Buckle up – this is faster drying combined with precision styling. But there’s no shouting over the din of your dryer – those Dyson engineers think of everything. Acoustically tuned and boasting a Quiet Mark, you can actually enjoy a conversation with your client and your team won’t be battling against a relentless wall of noise every hour of their working day. Oh, and let’s be totally honest here, it also looks really cool. Get the #dysonprohair hashtag ready, because you’ll want to share. Ultimately, we know you pride yourself on offering exceptional client experiences every time someone is in your chair. Let Dyson help you deliver exactly that… “This little beauty packs such a punch. A big, big plus for me is the increased magnet strength – it’s twice as strong as before” Dylan Bradshaw Dylan Bradshaw, Dublin Most Wanted Exceptional Stylist winner 2016 and 2017 Dyson ambassador “It’s a must-have for all professional stylists. The 3.3 metre cable gives me so much more mobility. Trust me. You need it in your kit” Larry King Larry King Salon, London Dyson ambassador *tested against 20 bestselling hair dryers as at February 2017
CREATIVE HEAD ADVERTORIAL Stand up guys It’s easy to keep all your Dyson Supersonic hair dryer Professional editions in one place with the magnetic presentation stand. And just think what an impact it will have on clients when they see your Dyson Supersonic hair dryer Professional editions all lined up. No wonder Larry King has one at each work station at his salon... #dysonprohair
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Page 13 and 14: ESSENTIAL HAIRCARE USES RENEWABLE E
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Page 30: The edit THE NEWS AND KNOW-HOW FROM
Page 33 and 34: MAKE YOUR HAIR GROWTH THE LEAST OF
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Page 37 and 38: Be a COLOUR ADDICT SUMMER SOLUTIONS
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T O T A L UTILITY BEGINNING A NEW C
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CREATIVE HEAD ADVERTORIAL Guy Tang
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CREATIVE HEAD 97 Sam Burnett
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CHUK July/August2018

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