CHUK July/August2018

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Ready for your close-up? Empower your clients and protect their tresses for picture-perfect blonde results with new Série Expert Blondifier by L’Oréal Professionnel 52 CREATIVE HEAD
SUMMER IS WHEN blondes reign supreme. Whether it is golden, sun-kissed highlights, ash tones or a cool platinum, blondes come into their own as the weather heats up. However, the sun can dry out lighter strands faster than a British heatwave disappears. Throughout summer, blondes need to keep their hair well-maintained to prevent colour fading, dryness and lack of shine (not to mention the dreaded brassy tone blondes are prone to). CREATIVE HEAD ADVERTORIAL If your blonde clients have concerns about losing colour radiance and dullness, L’Oréal Professionnel has a solution to help your clients empower and protect their blonde: new Série Expert Blondifier. A bespoke colour care solution for all blondes that launches in August, Blondifier provides in-salon solutions for photo-ready blondes and an aftercare range to help clients keep their blonde looking great all summer long. #EMPOWERYOURBLONDE IN THE SALON GIVE YOUR CLIENT THE PERFECT BLONDE The Blondifier range is set to become every blonde’s new best friend. Featuring new pigment boosters, it enables you to give your clients the shade of blonde they’ve been dreaming about. For the cool, light blonde, use the Cool Blonde Perfector, which contains purple pigments to neutralise undesired yellow undertones. For the warmer blonde client, use the Sun-Kissed Blonde Perfector, which contains blue pigments to neutralise undesired copper undertones. GIVE CLIENTS A BLONDE POWER SERVICE For a regular, affordable service, use a Blondifier booster with Blondifier masque. Make it bespoke by mixing the booster with Powermix Vitamino for an instant boost of colour radiance, or mix with Powermix Repair to help repair damaged hair. AT HOME DISCOVER THE CARE AT HOME RANGE Formulated with Açaí Polyphenol, a superfood antioxidant present in the açaí berry, the targeted formulation helps revive blonde hair and add shine. The new Série Expert Blondifier haircare range is perfect for those who need to give their hair that extra TLC (so all blondes, then!). The Cool Shampoo is enriched with violet brightening pigments to neutralise yellow tones and leave hair radiant. It is best for cool blondes to help their colour last longer. The Gloss Shampoo is for all blondes and gently cleanses the hair, emphasising blonde hair’s multi-dimensional shine. It also provides nourishment and helps smooth damaged strands. For extra conditioning and nourishment, recommend that clients with fine hair use the conditioner at every wash and the masque as a once-a-week treatment, the masque is also the perfect conditioner for clients with thick hair. For more information, speak to your L’Oréal Professionnel account manager, call 0800 0304034 or visit lorealprofessionnel.co.uk. #EMPOWERYOURBLONDE CREATIVE HEAD 53
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In print•online•everywhere! £4
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S E S S I O N TO SALON SINCE 1959 W
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The most beautiful color in the wor
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ESSENTIAL HAIRCARE USES RENEWABLE E
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CHOOSE THE LIGHT THE CENTURY OF LIG
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make me eternal. Semi Di Lino, the
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July/August WHAT’S INSIDE 88 FASH
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A healthy return With the Dyson Sup
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We’re feeling Supersonic You spok
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Ready for take-off The Dyson Supers
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Endorsed by stylists Dyson wanted p
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The edit THE NEWS AND KNOW-HOW FROM
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MAKE YOUR HAIR GROWTH THE LEAST OF
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#CHedit STOCK OPTIONS OUR PICK OF T
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Be a COLOUR ADDICT SUMMER SOLUTIONS
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Page 41 and 42: #LCT18 L’ORÉAL STAR AWARD WINNER
Page 43 and 44: #LCT18 THE INSTANT IMAGE BY KEN PIC
Page 45: NEW TIGI COPYRIGHT CARE PROFESSIONA
Page 48 and 49: INTRODUCING THE NEW PARTNER TO COPY
Page 50 and 51: SHOWCASE YOUR EXPERTISE TIGI Copyri
Page 52 and 53: TIGI COPYRIGHT CARE PROFESSIONAL. P
Page 54 and 55: THE SECRET OF… ADJUSTING YOUR USP
Page 56 and 57: #BusinessEdit LISA MARANGON ALFAPAR
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Page 60: #BusinessEdit GOT A BUSINESS HEADAC
Page 63 and 64: MALE GROOMING SPECIALIST Category s
Page 65 and 66: FINALISTS THE VISIONARY JAMIE BENNY
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Page 71 and 72: MINERAL PASTE RAW GRitty texture ME
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Page 95 and 96: GENERATION Z CREATIVE HEAD MEETS Ge
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Page 101 and 102: #GenerationZ Harry Wiffen CREATIVE
Page 103 and 104: Sam William Hill #GenerationZ SAM w
Page 105 and 106: #GenerationZ TEGAN ROBERTSON Green
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Page 109 and 110: CREATIVE HEAD ADVERTORIAL develop t
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Page 113 and 114: Colour care HELP CLIENTS PREVENT CO
Page 115 and 116: GUILT-FREEHEATSTYLING Introducing N
Page 117 and 118: CREATIVE HEAD ADVERTORIAL Guy Tang
Page 119 and 120: Scroll through Guy Tang’s Instagr
Page 121 and 122: Clients should experience more than
Page 123 and 124: DEMI-PERMANENT CRYSTAL CLEAR Use fo
Page 125 and 126: #BIG9 CRÈME LIGHTENER Lifts up to
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Page 135 and 136: #Hershesons AFTER 26 YEARS in Condu
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TRIBES AFTER A MEETING OF MINDS AT
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AVANT-GARDE HAIR Casey Coleman. EDI
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HAIR SWH Team, Simon Webster Hair.
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CREATIVE HEAD 97 Sam Burnett
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And the winners are… AMERICAN CRE
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CHUK July/August2018

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