Trendguide London Presentation 2012
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TRENDGUIDE<br />
LONDON<br />
F A S H I O N & L I F E S T<br />
Y L E<br />
no. 1 | <strong>2012</strong>
TRENDGUIDE WELCOME TO LONDON PARTNERS<br />
FACTS & INFORMATION<br />
THE INFOTAINMENTMAGAZINE<br />
<strong>Trendguide</strong> <strong>London</strong> will be a Fashion & Lifestyle magazine dedicated to offer readers the best<br />
hotspots of <strong>London</strong> while providing handy facts and information about <strong>London</strong>.<br />
The magazine will be launched twice a year with a continuous update on the big events of the moment,<br />
such as the upcoming Fashion Week in February <strong>2012</strong> or the Olympics in August <strong>2012</strong>. The first Launch<br />
will take place by mid-end of January <strong>2012</strong> with a circulation of around 20,000 to 25,000 copies. The<br />
second edition should be launched in June-July <strong>2012</strong>. These copies will be targeted at high-end customers<br />
located primarily in West-End <strong>London</strong>. <strong>Trendguide</strong> <strong>London</strong> will be distributed over the clients<br />
that purchased advertisements in the magazine but also over luxurious local venues where our target<br />
audience would possibly go, such as local hotels, restaurants, hair-cutters and clubs.<br />
Did we arouse your interest? The following pages will provide you with further information
www.facebook.com/<strong>Trendguide</strong><strong>London</strong><br />
INCLUDES<br />
MULTIMEDIA<br />
TRENDGUIDE<br />
Mobile App, iPad<br />
& eBook<br />
TRENDGUIDE articles (Issue <strong>London</strong> <strong>2012</strong>)
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THERE IS NO PLACE LIKE HOME<br />
TRENDGUIDE takes you to the best destinations in Europe and informs you about the most interesting<br />
topics. Be prepared to be mesmerized by the flair of the Cote d’azur, Munich’s lifestyle or Kitzbühel’s classy<br />
atmosphere or learn everything about Yoga, accessibility and the Oktoberfest. Noble design, handy<br />
format and useful information are waiting for you in TRENDGUIDE.
MULTIMED<br />
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
TRENDGUIDE offers advertis<br />
nels with only one booking, as<br />
modern variety. This page pro<br />
PRINT: In conjunction with a network<br />
of partners, <strong>Trendguide</strong> Media<br />
publishes high-quality magazines under<br />
its TRENDGUIDE label in four European<br />
countries. The total circulation<br />
will reach 2 million issues in 2011. The<br />
printed issue distinguishes itself by a<br />
unique format and a noble presentation…<br />
PRINT<br />
PORTAL: TRENDGUIDE also<br />
offers you best infotainment on the Internet.<br />
You can read all issues and discover<br />
popular regions<br />
like Salzburg, Munich<br />
or Kitzbühel in a new<br />
way on the web<br />
www.trendguide.info…<br />
PORTAL<br />
…all details can be view
IACONCEPT<br />
ers to be represented in all chanwe<br />
provide the entire spectrum of<br />
vides you with an overview…<br />
MOBILE<br />
MOBIL: Our free mobile app<br />
allows our readers to be well informed<br />
at all times – anywhere. No<br />
matter whether a trendy shop, a hip<br />
event or a good restaurant. Advertisers<br />
receive an entry in our mobile<br />
app. Readers can therefore also find<br />
your offers.<br />
DIGITAL<br />
DIGITAL: Experience a new<br />
and an enjoyable way to read with<br />
our e-book issue. Alongside the printed<br />
issue, videos, music and other<br />
great pictures can enhance your ad.<br />
This is then supported by emailing 3<br />
million recipients…<br />
ed on the following pages
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THE PRINTMAGAZINE<br />
In style, informative and useful. That is TRENDGUIDE. It is a combination of information and<br />
entertainment – a true premium magazine in a handy pocket size.<br />
TRENDGUIDE is a multimedia magazine for highly desired tourist regions in Europe and current TOP<br />
topics ranging from accessibility to Yoga. On about 200 pages we present what famous megacities<br />
as well as popular holiday resorts have to offer and concisely talk about prominent topics. We provide<br />
you with useful and trendy tips, report about highlights, and much more.<br />
TRENDGUIDE premium magazines impress by:<br />
• Refined title and great look that arouses interest<br />
• Handy format that fits in every pocket<br />
• Exclusive narratives, exciting stories and unique interviews<br />
• Long dwelling time due to its convenient format and excellent distribution<br />
• High connectivity with partner regions<br />
• Providing the most important regional and local information from a single source
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THE DIGITALMAGAZINE<br />
TRENDGUIDE is also available in a digital format!<br />
The digital edition was designed to allow easy browsing<br />
on a monitor. This lets us provide an additional<br />
reading experience via the Internet, which reaches<br />
another 15,000 readers.<br />
Movies, Clips: In addition to the printed ad, we can<br />
integrate a promotional film or an image film.<br />
Music, Sounds: All articles and ads can be enhanced<br />
with music and sounds.<br />
Hyperlink: The reader can access your website by<br />
clicking your ad.<br />
Gallery: We can enhance your digital presentation<br />
using additional images.
Find out<br />
what is possible
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THE MOBILEMAGAZINE<br />
The TRENDGUIDE mobile app allows millions of users to retrieve places, information and events<br />
on their phone and be guided there.<br />
TRENDGUIDE advertisers receive a free basic entry in our mobile app. Our readers can therefore also<br />
find offers on their phone. The free entry entails the address, a representing image as well information<br />
about the products or services. The app can be downloaded for free in the iTunes store…<br />
Fig.: The TRENDGUIDE mobile<br />
app can be downloaded for<br />
free from the iTunes store
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THE INTERNETPORTAL<br />
Readers and our advertisers can view all issues and discover the multitude of many popular<br />
regions such as Salzburg, Munich or Kitzbühel in a new way on www.trendguide.info at no<br />
cost…<br />
The Internet portal ideally enhances our printed magazine. It allows the reader to also experience<br />
movies, music and much more. The clear structure enables an accurate navigation through the vast<br />
information from Europe’s most beautiful regions.<br />
www.trendguide.info<br />
Experience<br />
the new<br />
Internet portal<br />
here
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
REISEMAGAZIN.COM<br />
The exclusive cooperation with reisemagazin.com lets us reach an additional 150,000 readers<br />
per month.<br />
The digital publication reisemagazin.com is Europe’s<br />
most-read travel magazine on the Internet and has more<br />
than 150,000 active readers. This does not surprise us,<br />
as it allows its readers to rediscover the world every<br />
month.<br />
TRENDGUIDE advertisers can reserve one of the 5 highly<br />
coveted ad spaces.<br />
Take a look<br />
at the<br />
current issue
Ill.: Customers can book a highly coveted ad space on reisemagazin.com (limited to 5)
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THE FANCLUB<br />
Social media platforms such as Facebook and Twitter allow every TRENDGUIDE to address its<br />
personal fans on the Internet and provide them with information.<br />
Social media is turning into a fundamental communication medium between companies and their<br />
customers. Especially cult products such as TRENDGUIDE – the free noble premium magazine in a<br />
unique pocket format – have experienced increasing popularity.<br />
Facebook and Twitter are the ultimate tools to address an individual target group and construct a<br />
dialogue. All TRENDGUIDE partners are encouraged to establish their own community on facebook.<br />
de and twitter.com to “collect” fans.
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
TRENDGUIDEDISTRIBUTION<br />
Who reads TRENDGUIDE?<br />
• Local inhabitants and guests of the respective region. People with general interest.<br />
• Those who are interested in culture, epicures, educated class, people with higher incomes<br />
• Distribution: free distribution at exclusive places in the region such as hotels, restaurants, shops,<br />
local bars, museums, train stations, VIP lounges, etc.<br />
• Distribution via our advertisers who receive 100 issues each<br />
Additional ways to extend our coverage:<br />
• Publishing a digital edition to browse virtually<br />
• Direct delivery to 100 prominent figures / opinion leaders<br />
• Distribution also via the iPhone and the iPad
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
TRENDGUIDE KEYDATA<br />
• Object: free pocket-sized premium magazine<br />
• Format: 145 mm x 125 mm, print space 120 x 101 mm, bleed 33mm<br />
• Circulation: between 20,000 and 25,000 copies<br />
• Number of pages: between 120 and 250<br />
• Print: Continuous 4 c euroscale<br />
• Refinement: partially varnished cover, flocking<br />
• Publication frequency: Winter <strong>2012</strong> / Summer <strong>2012</strong><br />
• Distribution: free distribution at exclusive places in the region such as hotels, restaurants, shops, local<br />
bars, museums, train stations, etc. and also via our advertisers<br />
• Media formats: TRENDGUIDE is also available as an iMagazine for the iPad, iPhone and newsletter<br />
Attractive cost-benefit ratio:<br />
• All ads (print) have a unique cost-benefit ratio<br />
• Free additional services (ad in our digital editions, etc.)<br />
• High-reach special interest magazine<br />
• One of the most innovative premium magazines in Europe
POCKETSIZED PREMIUMMAGAZINE
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
PRICELIST<br />
Full Page<br />
145 x 62,5 mm<br />
£ 1100,00* 1<br />
Double Page<br />
290 x 125 mm<br />
£ 1650,00* 1<br />
Quadruple Exclusive Partnership (CMYK Color Model)<br />
Front inside cover + Page 1 + Page 2 + Page 3<br />
or Back inside cover + last page + two last-but-one pages<br />
£ 5000,00* 1 Back cover<br />
Front inside cover or<br />
back inside cover<br />
145 x 125 mm<br />
£ 2500,00* 1<br />
145 x 125 mm<br />
£ 3500,00* 1<br />
* 1 All prices including e-book, hypertext link, graphics
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
Terms and conditions: <strong>Trendguide</strong> conditions for advertisings<br />
1. General 1.1. Scope: These general conditions apply to the whole insertion orders paid for media insertions and publications<br />
of texts and advertisements in the media <strong>Trendguide</strong>. 1.2. The place of performance and the site of jurisdiction<br />
in cases of doubt is the seat of the publisher. 1.3. Disclaimer: The publisher is not obliged to check the contents of ads,<br />
this is the sole responsibility of the customer. Similarly, the sender has the responsibility for the damages of the same<br />
nature, following the publication of the announcement by the publisher. After compensation for all costs, the publisher<br />
assigns his rights under subsection 24 (7) press laws. 2. Placing an order 2.1. To place an order, it is very important to<br />
take into account the general command and control media signed. 2.2. Reject: The editor reserves the right to refuse<br />
orders without giving reasons. The rejection will be communicated to the customer. 3. The completion of orders 3.1.<br />
Ads must match the graphics of <strong>Trendguide</strong>. 3.2. Date and investment: we do not guarantee the creation of ads in the<br />
special editions or a specific investment. Only orders seeking a specific investment, will be able to benefit under certain<br />
conditions: the date and order in advance and additional tariffs. 3.3. Media files: The customer must provide a record<br />
time for the corresponding medium. So he has to, four weeks before the publication of the edition reserved <strong>Trendguide</strong>,<br />
give permission to the editor to print the advertisement. 3.3.1. If time passed, we consider the order as made if the<br />
customer has used a different instrument or medium even if just the name and address will be published. 3.3.2. If the<br />
publisher will be responsible for pay or for free, prepare, create or change a publication of advertising in media presentations.<br />
If clients use an example of the publishing company, copyright and creator belong to the publisher unless prior<br />
rights to the documents provided are defined (right image). The cost of the advertisement in the magazine <strong>Trendguide</strong><br />
cover the price of the ad, and the copyright. The use of projects outside of <strong>Trendguide</strong> media is possible only with written<br />
permission or compensation that are free to reward the work of art. The obligation to keep media documents expire<br />
three months after the publication of the last announcement (in case of transmission over ISDN due immediately). 3.4.<br />
The publisher assumes no responsibility for the poor quality of documents submitted by the client. 3.5. The publisher<br />
assumes no responsibility for the inaccuracy of the ads or change the texts submitted by telephone. 3.6. For errors that<br />
do not affect the meaning of the ad, no refunds will be made. 3.7. The publisher assumes no liability with respect to the<br />
apparent result in the publication if a test for color reference is not transmitted with the documents electronically. It does<br />
not take into account also the slight variations in color, it belongs to the technical aspects and will be no complaints.
TRENDGUIDE LONDON<br />
3.8. The publisher is not responsible for the delay in publication of the magazine, the wrong way of an advertisement<br />
or a printing error. 3.9. A copy or electronic documents are produced only on explicit request. Any delay in forwarding<br />
acceptance counts as an authorization to the insertion. 3.10. Complaints will be accepted only eight days after receiving<br />
the document. 3.11. Cancellation: A withdrawal or modification of the order of the publisher must be in writing, no<br />
later than the closing date. A handling fee of up to 10% activation charge may be charged. 3.12. If the probability of<br />
failure or force majeure, the publisher reserves the right to full compensation in the event that at least 75% of collateral<br />
circulation is provided. 4. Billing and Payment 4.1. Deadline: The bill must be paid immediately when the first edition<br />
appears and is reduced by a discount of 2% payable within 7 days, without reduction. Default interest of 1% below the<br />
bank rate of interest and collection costs are borne by the customer. 4.2. Discount: Customers get a discount only if<br />
they have found that writing a number of announcements this year. The discount can be considered upon request and<br />
with the consent of the publisher immediately after the balance sheet at the end due to an order and after the period<br />
of one year. 4.3. The price of a media control do not include VAT and advertising tax of 5% (for editions in Austria) and<br />
the layout. 4.4. The costs for the production of documents are charged to the customer. 4.5. Billing complaints will be<br />
considered only in the four weeks of receiving the invoice. 4.6. Documents for the client - up to 5 pieces printed version<br />
will be available free of charge. If the customer provides at the same time a delivery point for materials printed up 100<br />
copies will be delivered free.
TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
YOUR INTEREST OUR ADDRESS<br />
TRENDGUIDE PREMIUMMAGAZINES<br />
Gregory D. Swartberg<br />
Flat 15, Blomfield Court<br />
W9 1TS <strong>London</strong><br />
Mobile +44 (0) 757 676 6246<br />
gregory.swartberg@trendguide.info<br />
Quinten R. Swartberg<br />
Flat 15, Blomfield Court<br />
W9 1TS <strong>London</strong><br />
Mobile +44 (0) 757 665 4022<br />
quinten.swartberg@trendguide.info<br />
TRENDGUIDE is a trandmark by:<br />
trendguide media GmbH & Co.KG<br />
Infomagazine und neue Medien<br />
Josef-Pirchl-Straße 9<br />
A-6370 Kitzbühel<br />
Tel.: +43/ 5356/ 71 333-0<br />
Fax: +43/ 5356/ 71 333-12<br />
E-Mail: info@trendguide.info<br />
OUR<br />
COMPETENT<br />
CONTACTS
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