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Language Ideologies<br />
and the Globalization<br />
of ‘Standard’ Spanish<br />
Raising the Standard<br />
Darren Paffey<br />
• Argues that<br />
the RAE uses<br />
institutional<br />
discourse to<br />
reinforce its<br />
leadership in<br />
standardization<br />
• Analyses how the<br />
press is used as an<br />
important medium<br />
for promoting language ideologies<br />
• Contributes to scholarship debating the<br />
convergence of language ideological<br />
research and critical discourse analysis<br />
Critically analyses press discourse in<br />
which the Real Academia Española<br />
promotes a global vision of the Spanish<br />
language.<br />
DARREN PAFFEy is a Research Fellow in Modern<br />
Languages, University of Southampton, UK.<br />
UK August 2012 US October 2012<br />
256 Pages 156 x 234 mm 6.125 x 9.25 inches<br />
HB 9781441187406 - £75.00 / $140.00<br />
Advances in Sociolinguistics<br />
Continuum<br />
Tacit Knowledge and Spoken<br />
Discourse<br />
Michele Zappavigna<br />
• Demonstrates applied linguistics<br />
being used in the workplace and in<br />
professional knowledge management<br />
• Challenges current field research in IT/<br />
knowledge management which assumes<br />
tacit knowledge cannot be articulated<br />
• Explores spoken discourse in its real<br />
social context, eliciting finds from<br />
sensitive, valuable data<br />
A searching analysis of spoken discourse in the workplace,<br />
challenging Polyani’s theory of Tacit Knowledge.<br />
MICHELE zAPPAVIGNA is Postdoctoral Research Fellow in Linguistics at the<br />
University of Sydney, Australia.<br />
UK November 2012 US January 2013<br />
256 Pages 156 x 234 mm 6.125 x 9.25 inches<br />
HB 9781441128409 - £75.00 / $140.00<br />
Continuum<br />
Corpus Applications in<br />
Applied Linguistics<br />
Edited by Ken<br />
Hyland, Chau<br />
Meng Huat and<br />
Michael<br />
Handford<br />
• Fantastic<br />
contributors<br />
from across<br />
applied linguistics<br />
demonstrate how<br />
essential corpus linguistics is to mixed<br />
methods<br />
• Comprehensive coverage, from EIL<br />
to critical discourse analysis, from<br />
workplace discourse to media studies<br />
• Demonstrates a range of corpus-based<br />
methodologies with practical research<br />
examples<br />
KEN HyLAND is Chair of Applied Linguistics<br />
and Director of the Centre for Applied English<br />
Studies, University of Hong Kong.<br />
CHAU MENG HUAT is Bright Sparks Fellow in<br />
the Faculty of Languages and Linguistics at the<br />
University of Malaya, Malaysia.<br />
MICHAEL HANDFORD is Associate Professor<br />
in English Language and Intercultural<br />
Communication at Tokyo University, Japan.<br />
UK April 2012 US June 2012<br />
272 Pages 156 x 234 mm 6.125 x 9.25 inches<br />
HB 9781441107800 - £80.00 / $150.00<br />
Continuum<br />
LINGUISTICS<br />
<strong>Academic</strong> Writing in<br />
a Second or Foreign<br />
Language<br />
Issues and Challenges Facing ESL/<br />
EFL <strong>Academic</strong> Writers in Higher<br />
Education Contexts<br />
Edited by<br />
Ramona Tang<br />
• Examines the<br />
various ways<br />
students and<br />
scholars learn<br />
to write for<br />
academic<br />
purposes<br />
• Looks at notions<br />
of language and identity within<br />
academic writing<br />
• Features contributors from eight<br />
different countries across the globe<br />
Focuses on the issues and challenges<br />
facing ESL/EFL students and scholars who<br />
choose to, or have to, write in English in<br />
higher education contexts.<br />
RAMONA TANG is Assistant Professor at the<br />
National Institute of Education, Singapore.<br />
UK January 2012 US March 2012<br />
272 Pages 156 x 234 mm 6.125 x 9.25 inches<br />
HB 9781441112163 - £75.00 / $140.00<br />
Continuum<br />
Scientific Discourse and the<br />
Rhetoric of Globalization<br />
The Impact of Culture and Language<br />
Carmen Pérez-Llantada<br />
• Ascribes the contemporary rhetoric<br />
of science as a response to global<br />
challenges<br />
• Looks at the exigencies of knowledgeintensive<br />
economies<br />
• Uses a textographic framework and<br />
examines academic literacies<br />
Examines scientific discourse using a<br />
textographic framework, highlighting<br />
tensions between global and local trends in academic writing.<br />
CARMEN PéREz-LLANTADA is at the Department of English and German<br />
Studies, University of zaragoza, Spain.<br />
UK March 2012 US May 2012<br />
208 Pages 156 x 234 mm 6.125 x 9.25 inches<br />
HB 9781441188724 - £75.00 / $140.00<br />
Continuum<br />
LINGUISTICS<br />
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