SleepWell September - October 2018

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34 “Customized mattresses should be demanded more” “Kişiye özel yatakların daha çok talep edilmesi lazım” Mattresses that we spend eight hours on and that affect the life standards of the people once are regarded as a commodity, in line with technologic development it became an item of comfort. Though the mattress industry is now able to import their products, in domestic there is room for more improvement in the field of awareness about the true face of mattresses. We asked about the fallacies in the mattress industry to Aynur Erman, the owner and general manager of Ersan Madeni and AE Primus Betten firms. What is important for customers while deciding on mattresses? Which specifications are basic? Shopping are now based on the result of analysis made in the sleep centers. There is a misunderstanding that customers think that the higher the price of the product the higher the comfort of the mattress. This is not true. For example, people may think that visco mattresses are more comfortable and healthier. Actually, it depends on the anatomical characteristics of the consumer. I myself cannot sleep on visco mattresses comfortably. People who moves much during sleep, have to decide on slippery bed sheets so that they do not feel tired. On visco matt- Günün 8 saatini üzerinde geçirdiğimiz ve yaşam kalitesini direkt olarak etkileyen yatak, önceleri bir ihtiyaç ürünü olarak görülse de gelişen teknolojilerle birlikte konfor ürünü olarak tercih edilmeye başlandı. Her ne kadar yatak sanayiinde çok gelişmiş ve büyük bir ihracat gücüne ulaşmış olsak da iç piyasada henüz tam farkındalık sağlanamadı. Bu noktada Ersan Madeni ve AE Primus Betten firmalarının Sahibi ve Genel Müdürü Aynur Erman’a yatak hakkında doğru bilinen yanlışları sorduk. Tüketiciler yatak seçerken nelere dikkat etmeliler? Hangi özellikler esastır?
35 Aynur Erman told about the fallacies about mattresses Aynur Erman yatak hakkında doğru bilinen yanlışları anlattı. resses they feel tired because people cannot go into the sleep easily while trying to adapt their position to the form of the memory foams. People have to know about this fact. I personally prefer latex mattress over visco types. Or, I recommend organic wool mattresses. Early generations have discovered the fact that wool topper is the healthiest material. It keeps you warm in the winter and soaks your perspiration in summer. In my opinion, woolen mattresses, latex mattresses and pocket springs are indispensable. The best is to analyze their true needs before buying and test them in sleep centers. Are foam mattresses recommended as opposed to the spring type of mattresses? I think that fully foamed mattresses are not healthy in either way. For me, pocket spring is a must and the product should have suitable organic layers having foams at certain areas of the surface of the mattress. Satın alımlar artık uyku merkezlerinde yapılan analizler sonucu gerçekleşiyor. Buna rağmen günümüzde maalesef şöyle bir algı var; ne kadar pahalı yatak alırsam o kadar rahat yatarım fakat yatakta özellik en önemli konu. O yüzden bu eşleşme doğru olmuyor. Visco yatak alındığında da visco içerdiği için çok daha sağlıklı ve konforlu olduğu düşünülüyor ama bu tamamen kişinin ağırlık noktalarıyla alakalı bir durum. Örneğin ben visco içerikli bir yatakta rahat yatamıyorum. Uykusunda çok hareketli olan insanların nevresimlerini bile daha kaygan dokuda seçmeleri lazım ki uyku esnasında pozisyon değiştirirken yorulmasınlar. Dolayısıyla hareketli bir insan visco içerikte bir yatak tercih ederse ağırlık noktasına göre gömüldüğü ve hafızası olduğu için harekete hemen uyum sağlayamaz ve kişiyi yorar. İnsanların bunu iyi keşfetmesi lazım. Ben viscodan ziyade lateks yatakları beğeniyorum. Ya da organik yataklarda yün tavsiye ediyorum. Mevsimsel olarak değerlendirirseniz aslında yatak sektöründe de eskilere dönüş var. Biz bunları zaten yıllar evvel keşfetmişiz. Yün yatağın
Page 1: September - October 2018 Sleepwell
Page 5: GET AN EDGE, AN ACTIVEDGE® Discove
Page 9 and 10: Evim güzel evim Publisher Managing
Page 11 and 12: 11 TEKSTIL, ADALAR KİMYA, AKÖZLÜ
Page 13 and 14: edding manufacturers, home textile
Page 16: 16 ch, CEO for International Market
Page 20: 20 highlighted by a debut demonstra
Page 24 and 25: 24 of the store, or to the variety
Page 26: 26 inspiration and entertainment wi
Page 29 and 30: 29 to full capacity in this factory
Page 31: 31 esinlenerek ürettiğimiz bir si
Page 37 and 38: 37 flat and harder mattresses are n
Page 39 and 40: 39 Yeni bir yatağa sahip olduğunu
Page 42 and 43: 42 Natural products should be prefe
Page 44: 44 countries such as Belgium, Franc
Page 47 and 48: 47 Resul İhsan Hamzaoğlu Board Ch
Page 49: 49 production this system including
Page 53 and 54: 53 Masculine, Modern, Ethnic and Fe
Page 55 and 56: 55 sadeliğin şıklığını gözl
Page 57 and 58: Hibboux, the second generation orga
Page 59 and 60: 59 The word organic is commonly use
Page 62 and 63: 62 Sabah Yatak takes care for sleep
Page 64 and 65: 64 by trying and testing them with
Page 66 and 67: 66 coupon brands such as Riltz and
Page 68 and 69: 68 Heimtextil 2019 akıllı yatakla
Page 70 and 71: 70 İDAŞ targets sustainable succe
Page 72 and 73: 72 order to increase the number of
Page 74 and 75: 74 What country markets are more ad
Page 76 and 77: 76 Alezes, essential for mattresses
Page 78 and 79: 78 tantly. So, it’s also a good i
Page 80 and 81: 80 mattress protector that isn’t
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82 “We produce comfortable, healt
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84 The most demanded product in the
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86 threats for mattress hygiene. Al
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88 Peru, the gateway to South Ameri
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90 Peruvians, we also try to unders
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92 No more tiredness with Bambi Lat
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94 “Demand for foam mattresses up
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96 In have many years’ time shoul
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98 Furniture Istanbul attracts glob
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100 Fantasy Air Balloon from Circu
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102 Not Flat releases world’s fir
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104 Youngster friendly bed by Lova
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SleepWell September - October 2018

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