FoodTurkey-September-October-2018

“Our goal is to turn the pitta bread to
a global food such as pizza and hamburger.”
What are the new period
goals of Aktaşlar?
We aim to transform the pitta bread
to a global meal such as pizza and
hamburger. We now export our pitta
bread to 13 countries. We want to increase
it to 20 by the yearend and to
40 by the end of 2019. We reach to
an agreement with everyone that we
offer our products.
You said that you want to
make Turkish pitta bread
inured by the world such as
hamburger and pizza. How
is the approach of foreigners
to Turkish pitta bread? We
have a lot of pitta bread types;
are our traditional products
preferred?
We export our pitta bread as 6 kinds.
These are made of cheese, vegetable,
spinach, sheep cheese, mixed and
chocolate types.
Are you planning to open a
dealership in France?
We opened our dealerships in different
countries such as Germany,
Holland and Saudi Arabia. We believe
that we will be active and complete
this work in France with SIAL Paris.
We will complete our next works and
open master franchising at European
countries.
What’s your priority target? Is
it to export or to open a new
place?
Our priority target is to export. Firstly,
we want to open stores afterwards we
want to spread the franchise network.
There are a lot of pastry types made
with dough added cheese or meat in
the world. Only their names change.
The taste of the pitta bread is good
for every palate. So, our pitta breads
“We are
the biggest
pitta bread
producer of
Turkey.”
find room for themselves in all countries
that we go and are spread quickly
in our target markets. Transform of
the pitta bread to a global meal will
not take a long time. Our progresses
and export activities signal this result.
Which countries demand
your pitta breads more?
Germany and USA demand quite a
lot of our pitta breads. England seems
like to come to the fore. Our distributor
made a successful deal with a big
chain store in Germany. We have also
a distributor in the USA. We distribute
to all places of the
USA through our store in
California. We ship products
to the USA almost every
month. Our pitta breads are much
loved in the USA. We already have
NATO code on our products; so,
they can be sold in NATO countries.
We can say that we are a supplier of
NATO in food. Besides, we ship our
products to Belgium. They tasted and
liked very much. We are expecting
orders from there too.
You are in all of chain stores
and airports. What is the
current situation in the place
that you are a supplier?
Our works at home are going very
well. We expand our market share
in domestic market everyday. We
are the biggest pitta bread producer
of Turkey and we continuously grow.
We have various projects about taking
part in different places such as
new chain stores and cafes. We made
a deal with hotels, too. Our products
will be used at most hotels in the Aegean
and Mediterranean regions in
the forthcoming season. Our products
are also used at various airports.
66 FOOD TURKEY September/October 2018