FoodTurkey-September-October-2018

product names easily and they want
to see many choices rather than
packaging intricacy on shelves.
Pointing out that they directed their
new product development R&D
studies with consumer attitudes and
market researches, Nazlı Tandoğan,
Marketing Category Manager of
Peyman, said, “Consumer’s demands
and expectations are of utmost
importance to us. We produce new
tastes and serving systems by listening
them at every occasion. According
to our most recent market research,
the consumer prefers plainness and
many choices rather than packaging
intricacy on shelves. Especially our
target audience who loves mixed
dried fruits wants mixes according
to their own choices among different
choices. When adding sharing desire
of dried fruits with others, that’s how
Peyman Mixed Dried Fruit series was
born. We made the packaging plain in
this series and finished perception and
confusion problems. We developed
4 mixtures by providing plain net
appearance design to respond what
the consumer demands. It is possible
to find a mixture appealing to every
moment and to every atmosphere.
We believe that we will respond
consumer demands and expectations
with our new series in addition to
curren brands as Bahçeden, Dorleo
and Nutzz.”
According to a research conducted
by Peyman 60% of dried fruit
consumption is done by friend, family
or guest groups in Turkey. We prefer
enjoying mixed dried fruits, which is
the third largest segment of the dried
fruit market and a fast growing one,
with tea while watching TV, with cold
drinks while sitting with friends.
September/October 2018 FOOD TURKEY 89