FoodTurkey-September-October-2018

to present themselves to the industry
for the first time.
What difference has
participating at ISM made for
you and your business?
Tobias Zinßer: After our first participation
we received clear, open feedback
to our product, which we in turn
adapted accordingly. Furthermore, we
were able to get to know the snack
and food industry and its practices
better and faster thanks to ISM. And
of course we engaged in an exchange
with decision-makers at the trade fair,
which subsequently led to initial deals.
Next year you are
participating in the New
Snack Area. What are your
expectations regarding this
section?
Tobias Zinßer: We are expecting to
be more visible to potential B2B customers.
In our opinion, the New Snack
Area should be perfectly suitable for
this purpose.
Herzhafte Snackriegel Zutaten PaPicante
Why is it worthwhile for
newcomers and young
companies to participate at
ISM?
Nadja Schoser: The scheduling of ISM
at the end of January, beginning of February
fits in very well with the timing
of the selection process of buyers for
possible new listings. Very many important
decision-makers - particularly
buyers - actively search for products
at the trade fair and one can build up
good relations. Furthermore, as a food
company specializing in snack items
one gets very good, precise feedback
on one’s own products. And of course
by participating at ISM, but also in
other trade events too, one achieves
more visibility and extends one’s own
level of recognition. In addition to observing
trends, personal networking
and getting to know potential new
business contacts is a real bonus.
September/October 2018 FOOD TURKEY 93