SleepWell Magazine January - February 2019
SleepWell Magazine January - February 2019
SleepWell Magazine January - February 2019
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12<br />
Betten and Smartrest.<br />
To display in the fair, we have<br />
prepared adjustable bed bases<br />
addressing to North European<br />
market and customer preference<br />
in line with aforementioned<br />
reasons and strategies. We<br />
made these boxsprings plain<br />
and more functionally designed.<br />
We preferred trend colors<br />
such as plain and pastel in our<br />
products.<br />
What do you think about<br />
the biggest difficulty of<br />
the mattress industry and<br />
opportunities of the sector to<br />
producers?<br />
The mattress industry is a<br />
really big and growing sector.<br />
It always encounters some<br />
difficulties because of harsh<br />
competition it has. Turkey is<br />
one of the countries where the<br />
competition is very intense.<br />
There are a lot of respectful<br />
Turkish manufacturer companies<br />
operating both at home<br />
and abroad. We, as Ersan, aim<br />
to be a successful company<br />
for surviving in this competition-dominated<br />
and strong industry<br />
by producing AE Primus<br />
Betten branded mattresses,<br />
boxsprings, headboards and accessories<br />
and SmartRest branded<br />
more functional adjustable<br />
boxsprings that are convenient<br />
to today’s technologies.<br />
What do you do to answer<br />
these difficulties and<br />
opportunities?<br />
Scientific people, even many<br />
who are not scientific, offer<br />
many new innovations every<br />
day. While some of these innovations<br />
vanish some existing<br />
products, some of them open<br />
new opportunities for some<br />
products. We have to follow<br />
up innovations at this manner.<br />
değerini korumaktadır. Ayrıca<br />
Ersan, AE Primus Betten ve<br />
Smartrest markalarımız hem<br />
ürün gamı açısından hem de hedeflediğimiz<br />
alıcı kitle açısından<br />
Avrupa pazarı bizim için halen<br />
en cazip pazar olma özelliğini<br />
korumaktadır.<br />
Fuarda sergilemek üzere, yukarıda<br />
saydığım gerekçeler ve<br />
stratejiler doğrultusunda daha<br />
çok orta ve kuzey Avrupa pazarına<br />
ve tüketici tercihine uygun<br />
hareketli bazalar hazırladık. Bu<br />
bazaları tasarım olarak sade ve<br />
daha fonksiyonel hale getirdik.<br />
Ürünlerimizde trend olan sade,<br />
pastel renkleri tercih ettik.<br />
Sizce, günümüzde yatak<br />
sektörünün karşı karşıya<br />
olduğu en büyük güçlük ve<br />
sektörün üreticilere sunduğu<br />
fırsatlar nelerdir?<br />
Yatak sektörü, gerçekten büyük<br />
ve halen de gelişen bir sektördür.<br />
Hem bir kolaylık hem<br />
Ersan Madeni Eşya,<br />
AE Primus Betten<br />
ve Smartrest<br />
markaları<br />
bünyesinde<br />
sunduğu<br />
fonksiyonel,<br />
inovatif ve<br />
kullanışlı ürünleri<br />
ile rekabetin<br />
yoğun yaşandığı<br />
yatak sektöründe<br />
rakiplerinden<br />
kolayca sıyrılıyor.
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