Creative HEAD April 2019

#Blondes
@isamayaffrench, colour by @amyfishcolour
It’s all about… Aftercare
THE LONGER YOUR clients’ hair looks great, the happier they’ll be with
your service. That means you need to ensure they leave the salon with
everything they need to keep their newly-blonde hair shining bright.
“Aftercare is super-important for all colour clients, but for blondes it is
essential,” explains Amy Fish, colour queen at Larry King in London. “When
clients go blonde they invest so much time and money on it, so you want them
to continue that at home and keep their hair colour looking the best it can.”
The key to this, says Amy, is communication. “Everyone sees colour
differently so it’s you need to understand what shade your client loves.
Educating them about the right aftercare is important so that the client will
respect and understand the maintenance of their blonde.”
And it’s essential that the plan you come up
with fits your client’s lifestyle. “Having an in-depth
consultation with our clients allows us to create
a tailored aftercare plan,” says Johanna Herald,
senior master stylist at Charles Worthington Percy
Street in London. “We can discuss and agree on the
upkeep routine that suits them.”
When it comes to minimising brassiness, Amy
Redken
recommends Redken Blondage. “It smells
gorgeous and is high in pigment, which is
great for colourists. Blondage has an equal
mix of moisturising and strengthening
factors, which is perfect for blondes who
like their hair ‘ashier’ as it will remove any
yellow tones in the hair – but it also works for
brunettes whose hair fades to red.”
Adam Reed, editorial ambassador for
L’Oréal Professionnel and co-founder of
Percy & Reed salons, believes that the
most common concerns for blonde hair are
breakage, damage and lack of shine. He adds:
“It’s important to manage colour with at-home
haircare such as L’Oréal Professionnel Serie
Expert Blondifier, which can help brighten
blonde in-between colour appointments.”
Innoluxe’s platinum range contains a
shampoo, conditioner and masque to help
maintain blonde hair by deleting yellow tones
and adding moisture. New Olaplex No. 4
shampoo and No. 5 conditioner mean clients
maintain their hair health after they’ve left
the salon. “They contain the active ingredient
in Olaplex so you’re repairing the bonds
in your hair while you cleanse! They also
address moisture concerns and leave hair
silky-smooth,” adds Vanessa Boland. “They
can offer a way for salons to boost retail sales
because they are an extension to the
salon service.”
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CREATIVE HEAD