Creative HEAD April 2019

#TheItList
THE RISING STAR
JORDAN MASSARELLA,
NASHWHITE
‘SHOOTING STAR’ MIGHT be a more accurate title for Jordan Massarella.
Alongside a flourishing column at NashWhite in Leamington Spa, his flair for
colour has seen his career soar. After winning the L’Oréal Colour Trophy Afro
Award in 2017 and earning a place as a L’Oréal Professionnel Colour ID Artist,
winning the The It List Rising Star 2018 Award cemented his name as a needto-know
colourist.
“The It List is one of the coolest awards in the industry,” Jordan says.
“It acknowledges individuals for their work and is at the forefront of the
freshest hairdressing. It was such an honour to be recognised alongside the
best of the best! Who wouldn’t want to be a part of it?”
When thinking back over the process, he struggles to put the experience
into words. “Thrilling, nerve-wracking, intoxicating,” he says. “It gives you a
goal – and when it pays off it’s so rewarding.”
Since clinching the title, work has been flooding in to challenge and
invigorate his creative mind. Jordan’s signature Hockney-style hair
painting has led to him being in high demand for events and education,
even achieving a dream of his and leading a creative colour course with
L’Oréal Professionnel. His course focused on treating hair as a canvas
for painting, working with wefts and abstract colour placements.
“Working with L’Oréal Professionnel as a guest artist is a dream come
true and gives me a great platform to showcase my work. I’ve had the
opportunity to work alongside some of my hair idols,” he recalls.
He noted a real shift after his win, too, he felt that a spotlight of
awareness had fallen on him. “It was as if people were saying ‘if you
don’t know him, you’d better get to know him,’” he laughs.