Business Chief USA April 2019

T-MOBILE
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ended it. Now with T-Mobile’s Team
of Experts, our customers can get
assistance when and how they want
to – including via messaging.”
In Drake’s interview with John Carney,
he noted that the decision to introduce
this service was driven by an understanding
of modern smartphone usage,
particularly the focus on messaging
and video streaming. Today, the commitment
to T-Mobile customers’ love
for watching video on their smartphones
has seen the firm launch a free
Netflix subscription with its T-Mobile
ONE family package. This attention
to detail can be traced back to John
Legere’s influence as CEO, who has
reportedly instructed each of the company’s
executives to speak to customers
every day, thereby instilling the
laudable culture of customer-centricity
through consulting with those customers
about what they want from their
network provider.
T-Mobile’s next major step in its
digital journey is no secret: the muchanticipated
leap to 5G. Not only has
the firm tripled its 4G LTE coverage
since 2015, it has been working hard
to ensure it is one of the first to market
APRIL 2019