Business Chief USA April 2019

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PEOPLE 64 Marian Salzman, Senior Vice President of Communications at Philip Morris, the world’s largest tobacco company, doesn’t smoke. As a veteran of three decades at the highest level of PR and marketing, Salzman has shaped the lens through which the world perceives some of its most iconic brands. From Apple’s ‘Think Different’ campaign to the digitalisation of Rolling Stone Magazine, and from the popularisation of the word ‘metrosexual’, to her latest role in transitioning the world’s largest cigarette manufacturer into a smokefree future, she has always been a bold wielder of conversational currency. “I’ve led a marketing communications and PR life,” says Salzman. “I’ve had something like 38 job titles over the years, but very few employers. I had my own company, which sold to Chiat\Day, which became Omnicom. I worked at Omnicom twice over the course of six or seven years. I worked at WPP, I worked at Y&R as their first in-house Futurist, and then later on worked at J. Walter Thompson as Chief of Staff and then Chief Marketing Officer. And then I worked at Havas for almost 15 years.” Since April 2018, Salzman has served as the Senior Vice President of Communications at Philip Morris International and she can look back on a career spent at the highest levels of media communications and public relations, the battle for equal pay and equal respect, and the future of Philip Morris as a smoke-free company. “I think Philip Morris spent a long time searching for somebody who had my APRIL 2019
65 “I’ve led a marketing communications and PR life… There aren’t many people out there who have a combination of global PR and bigger budget experience” — Marian Salzman, Senior Vice President of Communications, Philip Morris International www.businesschief.com
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HHH USA EDITION APRIL 2019 www.busi
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USA EDITION Click the home icon (to
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62 Equality, diversity and respect:
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158 Plymouth Rock Assurance 186 SGK
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250 Ardene 282 Cirque du Soleil 264
Page 13 and 14: RagingWire Sacramento CA3 Data Cent
Page 15 and 16: 167 RagingWire Ashburn VA3 Data Cen
Page 17 and 18: “Hybrid IT is the new world order
Page 19 and 20: 171 EXECUTIVE PROFILE Kevin Dalton
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Page 25 and 26: “We have been innovating in the a
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Page 35 and 36: policies so being able to offer the
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Page 44 and 45: LEADERSHIP 44 $46bn Approximate rev
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Page 48 and 49: LEADERSHIP “There is a direct con
Page 50 and 51: LEADERSHIP 50 “Vodafone is truly
Page 52 and 53: TECHNOLOGY THE DIGITAL DISRUPTION 5
Page 54 and 55: TECHNOLOGY 54 There aren’t many C
Page 56 and 57: TECHNOLOGY 56 “We tried to count
Page 58 and 59: TECHNOLOGY 58 were to go to a store
Page 60 and 61: TECHNOLOGY 60 “We put a lot of em
Page 62 and 63: PEOPLE 62 Equality, diversity and r
Page 66 and 67: PEOPLE 66 “I have never seen a co
Page 68 and 69: PEOPLE 68 $29.6bn Approximate reven
Page 70 and 71: PEOPLE 70 as a consequence.” Howe
Page 72 and 73: SUSTAINABILITY PEOPLE POWERED: SIX
Page 74 and 75: SUSTAINABILITY 74 Today more, than
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Page 80 and 81: April 29-30, 2019 The Ritz Carlton,
Page 82 and 83: CITY FOCUS 82 City Focus CHIC Busin
Page 84 and 85: CITY FOCUS | CHICAGO 84 L ocated on
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Page 96 and 97: TOP 10 96 10 Baskin-Robbins Est. 19
Page 98 and 99: TOP 10 98 08 Subway Est. 1965 The C
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Page 108 and 109: 108 Customer centricity at the hear
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Drive digital strategies. Deliver c
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Reimagine the impossible Bring toge
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Rewiring the T-Mobile Supply Chain
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IN TODAY’S HYPERCONNECTED WORLD,
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T-MOBILE 122 ended it. Now with T-M
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206 INTELLIGENT DIGITAL TRANSFORMAT
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SAP A comparatively recent strategy
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JOIN THE BEST. Discover your path t
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CLICK TO WATCH: ‘SAP BUSINESS WOM
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Bring intelligent experiences to yo
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Ecosystems in May, 2017. His job, h
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219 ter THE INTELLIGENT ENTERPRISE
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www.businesschief.com 221
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223 you?” It is hard to have a ho
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its global presence and the global
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The breadth of the SAP portfolio is
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233 SPEARHEADING DIGITAL TRANSFORMA
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EXECUTIVE PROFILE Sy Foguel As Chie
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“Our retail agents are a key part
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239 its customers. “GUARD itself
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usa.businesschief.com 241
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CLICK TO WATCH: ‘PLYMOUTH ROCK AS
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it forms, and it is adept at listen
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“What sets Plymouth Rock apart fr
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ventures and solutions to be pilote
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253 the Plymouth Rock Direct Respon
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hardware engineering, CAD/CAM softw
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GLIDEWELL DENTAL 262 place! By elim
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GLIDEWELL DENTAL 264 experience mor
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GLIDEWELL DENTAL 266 was born. When
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LOGO HERE 186 SGK: optimising brand
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SGK The need for omnichannel soluti
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“The AWS platform enables the fle
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CLICK TO WATCH: ‘SGK CONTENT SOLU
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to what has come before. This is on
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EXECUTIVE PROFILE Francois Estellon
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transform its service offerings. Re
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SGK “We collaborate with great gl
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SGK 204 gain access to the platform
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288 Words of Wisdom from Women at W
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WAREHOUSING EDUCATION AND RESEARCH
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Nimble. You need to learn fast, sta
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WAREHOUSING EDUCATION AND RESEARCH
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FINNING INTERNATIONAL 214 A DIGITAL
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FINNING INTERNATIONAL Finning Inter
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FINNING INTERNATIONAL 218 “We’r
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FINNING INTERNATIONAL 220 platforms
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TRY IT FREE FOR 15 DAYS SIGN UP FOR
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FINNING INTERNATIONAL EXPERIENCEMAT
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FINNING INTERNATIONAL “We were ab
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FINNING INTERNATIONAL 1933 Year fou
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FINNING INTERNATIONAL 230 customers
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232 DIGITALLY DISRUPTING THE CANADI
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GORE MUTUAL INSURANCE Gore Mutual I
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Impacting Business Results For almo
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GORE MUTUAL INSURANCE 1839 Year fou
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TRANSFORMING THE INSURANCE WORLD Vi
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GORE MUTUAL INSURANCE 242 CLICK TO
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“More than just another pretty da
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GORE MUTUAL INSURANCE Gore Mutual -
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GORE MUTUAL INSURANCE 248 at Gore M
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250 APRIL 2019
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ARDENE Canadian fashion retailer Ar
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REAL ESTATE POTENTIAL. REALIZED. Re
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ARDENE ARDENE FOUNDATION The Ardene
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ARDENE ‘In areas of empowerment,
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ARDENE ‘Because of our footprint
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ARDENE 4,500+ Approximate number of
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264 Results-oriented leaders embrac
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CITY OF RICHMOND 266 Mayor Malcolm
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CITY OF RICHMOND EXECUTIVE PROFILE
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CITY OF RICHMOND 270 “The Olympic
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District Energy Solutions We explor
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CITY OF RICHMOND 274 Richmond Olymp
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CITY OF RICHMOND 276 EXECUTIVE PROF
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CITY OF RICHMOND $541mn Approximate
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CITY OF RICHMOND 280 FUTURE PLANS W
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282 CIRQUE DU SOLEIL: BREAKING THE
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CIRQUE DU SOLEIL With her team of c
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CIRQUE DU SOLEIL “Operationally w
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CIRQUE DU SOLEIL 288 ations, the te
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Integrated Print At PDI, we are pas
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CIRQUE DU SOLEIL 292 “As a citize
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CIRQUE DU SOLEIL 294 CLICK TO WATCH
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