Business Chief USA April 2019

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you?” It is hard to have a holistic view
without really understanding what
is happening to the business from an
external perspective, and why that
is happening.”
Simply put, Qualtrics brings together
the mass of experiential data trawled
from whatever source – customer,
brand, employee or the product itself.
Rather than crunching these numbers
in the back office and subjecting them
to traditional feedback and survey processes,
it gives companies the ability
to adjust policy based on this data in
real time – addressing issues like
competitiveness drops, employee turnover
or customer churn before they
have time to develop into a problem.
The integration of this ability with
SAP’s ecosystem eliminates the old
distinction between front office and
back office. ‘Intelligent enterprise’
ceases to be a mere buzzword once
the business is viewed organically,
rather like the human body or a natural
ecosystem in which latency can mean
the difference between extinction
and survival.
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