CHUK June 2019

Editor’s letter
69
36
58
CLIMATE CHANGE, plastic pollution and the decimation of
wildlife and forests… it’s all become very scary. Perhaps it’s the
current political climate, but recently everything has seemed just a touch
more apocalyptic. Of course, often the argument made concerning both the
environment and politics is that one person can’t make any real difference,
so why bother? Well, if we don’t all start reducing our consumption and waste,
frankly we’re screwed. So, inside you’ll find our Sustainability Issue, in association
with Pureology. It’s packed full of first steps, those little swaps that your salon
business can make to effect a real, wider change. And if you’re still dubious, then
let me appeal to the cynic in you – this can win you a wider audience and make
you money. Mintel cites 57 per cent of shoppers would buy – or boycott – a brand
depending on its ethical values, a figure that’s up 20 per cent on 2018. Your clients
will be increasingly influenced by your sustainability ethos, and if you’re left
wanting, they’ll go elsewhere. So if you want to sustain your business in the
future, start making changes before it’s too late.
Amanda Nottage
Editor
#MWIT19 entrants, time’s up!
It’s now over to the judges to
decide our 2019 stars. Good
luck to one and all! Want to
know where our winners will
be crowned and by whom?
See pages 30-31. On
19 June, we hit the road,
as Big Hair Do is back
in exclusive partnership
with Schwarzkopf
Professional, keep eyes
on @creativeheadmag
for live updates. On
15 July, session forces
Leigh Keates and Lisa
Farrall are uniting for this
year’s second serving of
The Coterie: In Session,
see pages 32-33. Meanwhile,
did you know Salon Smart is
heading to Ireland for the fi rst
time? Learn more on pages
36-37. For news and tickets, visit
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag